How to create a marketing plan and how to write a marketing plan - a step-by-step guide, assessment tool and case study. So you need a marketing plan, or you need to revise the one you have as the current version is just not good enough. What do you put in the plan? How do you structure it? I'm going to cover the 6 elements that make up the basic contents of a best in class marketing plan. I've also included a free marketing assessment tool as well as a free case study video to show what is possible when all this is implemented correctly.
Watch and Enjoy!
Gareth Flood
Key Moments in this Episode
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00:00 Introduction and contents
01:00 Step 1: Understand your Customers
01:27 Step 2: Analyse your Market and Business Situation
01:55 Step 3: Identify Issues and Opportunities
02:23 Step 4: Develop Effective Plans
03:13 Step 5: Implement the Plan
03:51 Step 6: Track, Measure, and Review your Outcomes
04:28 Free Marketing Assessment Tool
04:51 Free Case Study Video
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FREE CASE STUDY VIDEO: If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here:
https://marketing.stepstogrowth.com/free-video
ACCESS MY FREE RESOURCES BELOW
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MARKETING ASSESSMENT
If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template
POWER WEB INFLUENCE TEMPLATE
How to get more POWER and PRODUCTIVITY in marketing, your career and personal development - The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix.
https://marketing.stepstogrowth.com/optin1644925228429
PERCEPTUAL MAP TEMPLATES
How to do perceptual mapping in marketing.
https://marketing.stepstogrowth.com/free-power-perceptual-mapping-template
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PS - Whenever you are ready, here are the best ways I can help you further…
1) Free resources section of our website: https://stepstogrowth.com/resources
2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436
3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video
ABOUT GARETH FLOOD
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Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd.
Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools.
What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you.
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