Getting market information for your marketing plan.

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Marketing Led Profit Growth

Gareth Flood

23 episodes

16 hours ago

For entrepreneurs and business owners who want to grow their business with effective marketing plans and tools. If you wish to know more or get in touch, visit us at https://stepstogrowth.com/ If you want to assess your business against the key processes of marketing, to find where you are strong & what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video

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Marketing

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Getting market information for your marketing plan.

Marketing Led Profit Growth

23 minutes 57 seconds

2 years ago

Getting market information for your marketing plan.

Getting market information for your marketing plan. This episode briefly explains the aim of the analysis phase of the marketing plan is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan - focussing on pulling together the Market Information for your plan

Link to get the full market information module: https://marketing.stepstogrowth.com/market_information

Chapters in the episode:

00:00 Introduction

00:19 Contents

00:51 Introduction to Gareth Flood

01:15 Intro to Market Information

01:26 The Marketing Framework

01:49 Explaining Market Information

04:58 Where Market Information Sits In The Marketing Plan

07:38 Overview And Objectives For Market Information

10:08 Design Of Gathering Market Information

14:13 What Else Needs To Be Considered

14:24 Different Types Of Data

15:20 Tips And Hints About Data Gathering

16:48 Searching For Information Resources

19:23 Resources

21:57 Summary And Conclusions

23:30 Link To Access Market Information Module

Book a free strategy session - go to www.stepstogrowth.com