Join Jess Gonzalez and Drewbie Wilson in a deep dive into the world of marketing strategies, personal branding, and effective audience engagement. Discover the power of authenticity, storytelling, and leveraging social media to differentiate yourself in today's digital landscape. Learn how memes can transform your content creation and marketing efforts, driving engagement and emotional connections with your audience. Don't miss out on valuable insights on defining your niche, overcoming challenges in entrepreneurship, and achieving personal success on your own terms. 👥 CONNECT WITH DREWBIE WILSON: https://www.linkedin.com/in/drewbiewilson/ https://www.instagram.com/callthedamnleads/ https://www.youtube.com/channel/UC8D6DQ9xzSM67bKGTGldWmA https://callthedamnleads.com/ 👥 CONNECT WITH JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/putapixelonit https://www.tiktok.com/@putapixelonit https://www.instagram.com/putapixelonit/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] Meet Drewbie Wilson [00:03:22] Building a Personal Brand for Success [00:05:06] The Importance of Sharing Stories on Social Media [00:07:02] The Importance of Utilizing Social Media for Building a Presence and Sharing Thoughts [00:09:01] The importance of using social media for networking and marketing [00:11:50] Leveraging Content Creation for Building Relationships and Speeding up Conversations [00:14:34] Keys to Success in Promoting Your Work [00:17:53] Embracing Memes and Personality in Content Creation [00:20:18] The Power of Memes in Marketing [00:23:09] Using Memes in Marketing Strategies [00:26:20] Authenticity in Marketing and Separating Value from Sales Pitch [00:28:37] Successful Marketing Strategies and Entrepreneurship
Explore the latest marketing trends with Jess Gonzalez and Eitan Koter as they delve into shoppable videos, live shopping events, and the evolving landscape of video commerce. Learn about the impact of video on modern businesses, the importance of authenticity in video marketing, and how to leverage various social media platforms for online selling. Discover the power of employee-generated content and the role of video in engaging audiences, driving conversions, and enhancing customer experiences. Stay ahead in the world of marketing with valuable insights from industry experts in this thought-provoking discussion. 👥 CONNECT WITH JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/putapixelonit https://www.tiktok.com/@putapixelonit https://www.instagram.com/putapixelonit/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] Meet Eitan Koter [00:01:21] Exploring Shoppable Videos in Video Commerce [00:03:08] Understanding Shoppable Video and Travel Video [00:05:45] The Rise of Live Shopping Events [00:07:13] The Success of Live and Recorded Video Events [00:09:03] The Power of Live and Prerecorded Linear Video for Online Business [00:12:23] Effective Strategies for Brands Exploring Video Marketing [00:14:54] Platforms for Shoppable Video and Online Selling [00:17:57] Tips for Getting Started with Video Marketing [00:20:07] The Importance of Audio in Video Content Creation [00:24:39] The Power of Video Content for Business Growth [00:28:07] Employee Generated Content and its Impact on Marketing and Sales [00:30:37] The Power of Video Commerce in Today's Retail Environment
Join Jess Gonzaelz and Nathan Yeung as they dive deep into various marketing topics, sharing valuable insights and tips on content creation, social media strategies, and audience engagement. 👥 CONNECT WITH NATHAN YEUNG: https://www.linkedin.com/in/yeungnathan/ www.findyouraudience.online
👥 CONNECT WITH JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/putapixelonit https://www.tiktok.com/@putapixelonit https://www.instagram.com/putapixelonit/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] Meet Nathan Yeung [00:01:18] The Importance of Focusing on Boring Marketing Tactics [00:03:06] Navigating Unrealistic Expectations in Marketing [00:05:49] Challenges in Function Efficacy and Growth Strategy [00:06:59] Overcoming Overconfidence in Marketing as a Founder [00:09:59] The Impact of Laziness on Belief Confirmation and Decision Making [00:13:04] The Impact of Instant Gratification on Society and Resilience [00:17:06] The Decrease in Substitution Costs and Lack of Investment in Today's Society [00:18:14] Building Long-Term Business Strategies over Short-Term Solutions [00:19:59] The Importance of Long-Term Strategy in Business Growth [00:22:18] The Importance of Investing in SEO and PPC
In this engaging conversation Michele DeFilippo shares valuable insights on self-publishing are shared, covering topics such as the importance of storytelling in marketing, the rise of self-publishing, common pitfalls to avoid, and key considerations for authors navigating the publishing landscape. Discover practical advice on maintaining control of your work, optimizing book quality, and maximizing revenue in the self-publishing process. Whether you're an aspiring author or a seasoned writer, this discussion is packed with essential information to help you achieve success in the competitive world of publishing. 👥 CONNECT WITH MICHELE DEFILIPPO: https://www.linkedin.com/in/michele-defilippo-824247/ https://1106design.com/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] Meet Michele DeFilippo [00:01:23] The Rise of Self-Publishing and Misinformation in the Book Publishing Industry [00:02:25] Should Everyone Write a Book? [00:03:30] Common Pitfalls in Self-Publishing [00:06:00] The Impact of Middleman Publishing Companies on Authors [00:07:32] Understanding the Role of Publishers in the Publishing Process [00:09:11] Benefits of Working with Service Providers for Publishing [00:10:55] The Importance of Professional Services in Self-Publishing [00:13:04] Key Components of Self-Publishing [00:16:31] Common Misconceptions About Publishing a Book [00:18:34] Tips for Publishing a Book and Getting it into Bookstores [00:22:47] Common Misconceptions about Working with Publishers in Self-Publishing [00:27:25] Tips for Successful Self-Publishing
Join Jess Gonzalez and Jim Matuga as they delve into the latest marketing strategies and trends, focusing on personalization, content creation, and social media engagement. Learn about the impact of AI in storytelling, succession planning, and the evolution of businesses integrating technology. Explore the launch of Storymaker and IAM Outdoors, offering insights into innovative approaches to marketing and storytelling in today's landscape. 👥 CONNECT WITH JIM MATUGA: https://www.linkedin.com/in/jmatuga/ https://x.com/jmatuga https://www.facebook.com/jimmatuga https://storymakerapp.us/ 👥 CONNECT WITH JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/putapixelonit https://www.tiktok.com/@putapixelonit https://www.instagram.com/putapixelonit/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] Meet Jim Matuga from Interaction Media [00:03:09] Building a Team of Leaders and Focusing on Storytelling [00:07:24] Importance of Leadership and Growth in a Marketing Agency [00:08:34] The Impact of AI on Storytelling [00:14:09] Creating a Storytelling App for Small Businesses and Nonprofits [00:20:21] The intersection of marketing, technology, and innovation [00:25:11] Exploring the Evolution of Marketing with StoryMaker
Join Jess Gonzalez and Emily Schneider in a dynamic discussion on mastering the art of PowerPoint design and creating impactful presentations. Learn valuable insights on simplifying complex data, engaging your audience, and enhancing productivity in your presentations. Discover key strategies, tips, and techniques for crafting compelling narratives and utilizing visuals effectively. Elevate your presentation skills and stand out from the crowd with expert advice from these presentation design specialists. 👥 CONNECT WITH EMILY SCHNEIDER: https://www.linkedin.com/in/emilyschneider719/ https://www.iamemilyschneider.com/ 👥 CONNECT WITH JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/putapixelonit https://www.tiktok.com/@putapixelonit https://www.instagram.com/putapixelonit/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] Marketers Talking Marketing: An Insightful Discussion [00:00:19] The Love-Hate Relationship with PowerPoint Design [00:01:14] The Importance of Making Good Presentations [00:03:56] Tips for Creating a Compelling Presentation [00:07:26] Crafting a compelling presentation [00:10:12] Designing Efficient Presentations with Strategic Visual Approach [00:12:56] Tips for Creating Engaging Presentation Slides [00:15:24] The Importance of Visual Consistency in Presentations [00:18:58] The Power of Data Visualization in Presentations [00:22:16] Expert Tips for Better Productivity in PowerPoint Presentations
Join Jess Gonzalez and Josh Monge in a deep dive into the latest trends and strategies in the marketing industry.
From content marketing to social media engagement, they provide valuable insights into challenges and opportunities faced by marketers today. Learn about the importance of operations in marketing, effective follow-up strategies for event leads, and the impact of CRM tools like HighLevel, Salesforce, and HubSpot.
Discover how automation can streamline marketing processes and the future of AI technology in marketing. Stay ahead of the curve with this informative discussion! 👥 CONNECT WITH JOSH MONGE: https://www.linkedin.com/in/mrjdmonge/ https://thinkadaptbuild.com/ 👥 CONNECT WITH JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/putapixelonit https://www.tiktok.com/@putapixelonit https://www.instagram.com/putapixelonit/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] Marketers Talking Marketing: A Discussion on Industry Trends and Strategies [00:03:19] Effective Follow-Up Strategies for Event Leads [00:06:22] Optimizing Digital Marketing Strategies with an Operations Mindset [00:08:11] Discussion on HighLevel, Salesforce, and HubSpot CRM tools [00:15:46] Differentiation and Unique Offerings in the Marketing Industry [00:17:08] The Importance of Marketers Taking Time for Their Own Marketing [00:20:22] Importance of Social Media in a Comprehensive Strategy [00:25:11] The Shift in Consumer Behavior in the Digital Age [00:28:06] The Future of Sales and Marketing Alignment [00:30:47] The Future of Marketing: Embracing Complexity and AI [00:38:05] Building a Personal Brand as an Entrepreneur
Join Jess Gonzalez and Barry LaBov as they delve into the latest marketing trends, the power of differentiation, and fostering employee engagement. Discover valuable insights on personalization, data-driven strategies, and navigating the impact of social media on consumer behavior. Gain expert advice on standing out in a competitive market, creating a strong brand identity, and adapting to changing customer needs in today's fast-paced business landscape. Don't miss this enlightening conversation filled with actionable tips and inspiring stories from industry veterans Jess Gonzalez and Barry LaBov. 👥 CONNECT WITH BARRY LABOV: https://www.linkedin.com/in/barry-labov-6965241 https://www.instagram.com/labovmktg/ https://www.facebook.com/LabovMarketing/ 👥 CONNECT WITH JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/putapixelonit https://www.tiktok.com/@putapixelonit https://www.instagram.com/putapixelonit/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] A Discussion on Industry Trends and Insights [00:03:01] Story of Struggle and Resilience in the Music Industry [00:05:06] Creating a Positive Work Environment Through Shared Success [00:07:12] Leadership Lessons Learned Through Negative Experiences [00:10:00] Recognizing the Value of Every Team Member in Achieving Organizational Success [00:13:21] Maintaining Value in Creative Services [00:15:04] The Value of Creativity and Differentiation in the Age of AI [00:18:28] Differentiation in Business: Finding Your Unique Value Proposition [00:21:02] Understanding Differentiation in Business [[00:29:08] The Importance of Differentiation in Business and Employee Engagement [00:34:05] The Evolution of Marketing and Branding
Join Jess Gonzalez and Lauren Shippy in a deep dive into the world of marketing, where they explore the importance of personal storytelling, overcoming fears of vulnerability, and the impact of aligning business strategies with personal identity. Discover valuable insights on creating engaging online presences, reflecting on personal themes for growth, and transforming lives through authentic connections. Dive into the transformative power of being seen, known, and heard in this enlightening conversation.
👥 CONNECT WITH LAUREN SHIPPY:
https://www.linkedin.com/in/lauren-shippy-42255110/
https://www.laurencshippy.com/
https://www.storywork.co/
👥 CONNECT WITH JESS GONZALEZ:
https://twitter.com/putapixelonit
https://www.linkedin.com/in/putapixelonit
https://www.tiktok.com/@putapixelonit
https://www.instagram.com/putapixelonit/
⌚️IN THIS EPISODE WE COVER:
[00:00:00] Meet Lauren Shippy
[00:06:47] Exploring Identity-Based Strategy in Business and Life with Storywork
[00:10:31] Finding Time for Self-Reflection and Personal Development in a Distracted World
[00:12:32] Balancing Personal Connection and Professionalism in Online Presence
[00:16:17] Crafting Impactful Stories: A Conversation
[00:17:48] The Importance of Reflecting on Personal Themes and Experiences
[00:21:47] Exploring the Power of Personal Storytelling
[00:23:48] Exploring the Power of Connection and Understanding
Join the conversation as marketing experts dive into the world of promotional products and their strategic uses in enhancing brand visibility and customer loyalty. Swire, also known as the promo guy, underscores the significance of targeting ideal clients with thoughtfully chosen promotional items rather than a mass audience approach. By creating a VIP experience for valued clients, promotional products can speak volumes about a brand’s identity and values. “For example, we are getting a lot more requests from clients for sustainable items.” By choosing items that are both sustainable and personalized, businesses can leave a lasting impression on their most valuable clients. Discover how personalization and timing can elevate engagement with your ideal customer profile (ICP) and open doors to meaningful conversations.
In this discussion, you'll find answers to questions like:
Tune in to explore these topics and gain valuable insights into harnessing the power of promotional products to boost your marketing strategy
Join Jess Gonzalez and Colin Hirdman in an engaging conversation about effective marketing strategies and entrepreneurial insights. Explore the nuances of balancing work-life as an entrepreneur, understanding finance's role in profitability, and the decisions between bootstrapping versus venture capital.
Gain valuable insights into leveraging LinkedIn for B2B lead generation and audience engagement. As Colin aptly puts it, "Businesses are there to generate revenue, and they're there to generate profit. And if you're not doing that, then, you might as well be a nonprofit or not be in business."
In this episode you'll find answers to questions such as:
- How do you balance work-life to avoid burnout in entrepreneurship?
- What are the pros and cons of bootstrapping versus venture capital?
- How can LinkedIn be utilized effectively for lead generation and audience engagement?
- What strategies ensure higher connection acceptance rates on LinkedIn?
In this episode of Marketers Talking Marketing, Jess Gonzalez sits down with Angela Frank, a fractional CMO, to delve into her extensive experience in the marketing industry. Angela is celebrated for her expertise in crafting marketing strategies that are cost-effective yet highly successful. She shares invaluable insights into the world of marketing ecosystems, discussing how businesses can achieve profitability and cost efficiency amidst the evolving business landscape.
Throughout the episode, Angela emphasizes the importance of cohesive brand messaging and consistency across all platforms. She explains how psychological safety in marketing is crucial for building trust and loyalty among customers. “Often, similar to what you're saying, when I would look at it, it would be, okay, well, you're doing email marketing in a vacuum,” Angela points out, underscoring the need for integrated marketing strategies.
Key topics covered in this episode include:
Tune in to explore these questions and empower your brand with data-driven decisions and customer-centric approaches. Plus, Angela offers a free digital download of her book, which covers various marketing topics in depth
In this episode of Marketers Talking Marketing, Jess Gonzalez is joined by Macaira Smith, a launch strategist and launch copywriter, to discuss the essential role of effective copywriting in the success of digital product launches. Macaira outlines the significance of having authentic and consistent copy across various platforms to build trust with your audience. She shares actionable strategies for improving conversion rates through tailored sales page copy, email marketing, and live launch events. The conversation delves into optimizing copy for launches, the impact of voice consistency, and best practices for developing a seamless sales funnel. They explore the importance of email marketing as a reliable channel and address the nuances of crafting a compelling sales message. Macaira also provides insights into the psychology behind successful copy and how it influences the buyer’s journey. For those preparing for a product or service launch, Macaira emphasizes the need for comprehensive project planning, from initial audience research to post-launch evaluation. This episode is ideal for entrepreneurs, coaches, and content creators looking to enhance their copywriting and overall launch strategy.
On this episode of Marketers Talking, Jess Gonzalez is joined by Mark Wonderlin, the owner of Mosaic Media Films, to share invaluable insights on effective marketing strategies, building successful campaigns, and exploring the latest industry trends.
What will you learn in this episode?
Tune in to harness the power of video in your marketing strategy and create a lasting connection with your audience. Don’t miss out on these expert tips and insights!
In this episode of #MarketersTalking join Jess and launch strategist Macaria Smith in this insightful interview where they delve into the world of launch copywriting. Discover the importance of crafting compelling copy for product launches, understanding audience psychology, and leveraging email marketing for building authentic connections.
Learn how to optimize your copywriting strategies for successful product launches and establish long-term relationships with customers. Whether you're an online coach, course creator, or service provider, this interview is packed with valuable insights to elevate your launch game!
Join Jess Gonzalez and Neha Gunnoo in a captivating discussion about essential elements for entrepreneurial success - storytelling, mental health, and achieving work-life balance. Gain valuable insights on overcoming fears, prioritizing mental well-being, and optimizing productivity while maintaining a healthy work-life equilibrium. Discover practical tips and advice from experienced entrepreneurs on navigating the challenges of entrepreneurship and fostering personal growth.
Join James and Jess in an insightful conversation where they unravel effective digital marketing strategies tailored for 6 figure business owners. Discover the significance of understanding consumer behavior, harnessing data analytics, and mastering content marketing in the ever-evolving digital landscape. From demystifying digital marketing to emphasizing testing and the power of Pinterest and email marketing, this episode is packed with valuable insights to elevate your marketing game. Whether you're looking to simplify your approach or enhance your current strategies, this discussion offers practical tips and essential fundamentals to drive success in your digital marketing endeavors.
🎙 ABOUT THE PODCAST Marketers Talking is a video podcast that goes behind the curtain with leading marketing minds. I sit down with marketers from all walks of life to hear their stories and talk shop. P.S. Want to start your own podcast? We use and love @Riversidefm (send us your podcast, we want to check it out!) 🤔WHO IS THE HOST? If we haven't met yet; Hi 👋 I'm Jess, an award winning marketer and entrepreneur obsessed with systems and making marketing more attainable for everyone. I started the Marketers Talking podcast because I believe everyone has a story to share. 👀ON THIS EPISODE In this episode of #MarketersTalking join Jess and Rebecca Chalson as they delve into the importance of personal branding for professionals in the digital age. Discover how to uncover your unique strengths, build trust with your audience, and effectively monetize your expertise. Learn valuable tips on optimizing your LinkedIn profile, establishing a thought leader platform, and using automation to scale your influence. Gain practical strategies to boost your career success and stand out from the competition. Watch now for a masterclass in personal branding and self-promotion! 🙏 LEAVE A REVIEW If you enjoyed this episode we'd love a 5-star review on Spotify or Apple Podcasts to help others discover the show 🍏https://open.spotify.com/show/0cElKD0Mdo2dIJuphKVZQw 🍎https://podcasts.apple.com/us/podcast/marketers-talking/id1672406801 🎙WANT TO JOIN THE PODCAST? https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/ WHERE TO FIND GUEST https://www.linkedin.com/in/ WHERE TO FIND JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/jessputapixelonit https://www.tiktok.com/@jessputapixelonit https://www.instagram.com/jessputapixelonit/ https://www.youtube.com/@jessputapixelonit https://www.twitch.tv/jessputapixelonit ⌚️IN THIS EPISODE WE COVER: 00:00:00 Personal Branding and Full Stack Marketing Expertise 00:00:57 Discovering Your Personal Brand: Unleashing and Spotlighting Your Unique Strengths 00:07:18 The Importance of Personal Branding in Business 00:13:09 Shining Your Inner Genius and Monetizing Your Expertise 00:18:08 Importance of Personal Branding on LinkedIn 00:22:00 Building a Foundation as a Thought Leader 00:24:54 Automation and Scaling in Thought Leadership 00:27:09 Empowering Your Personal Brand ✉️ GET IN TOUCH If you have feedback, ideas or thoughts you'd like to share drop us an email at hey[at]marketerstalking.com
In this episode, join Jess and Sam Cordry in a deep dive into the importance of storytelling in branding and marketing. Discover how authenticity, vulnerability, and achievements play a crucial role in sharing your story effectively. Learn valuable insights on balancing data-driven metrics and intuition for marketing success. If you're looking to differentiate yourself in a competitive landscape and build meaningful connections, this discussion is a must-watch!
