Explore the latest marketing trends with Jess Gonzalez and Eitan Koter as they delve into shoppable videos, live shopping events, and the evolving landscape of video commerce. Learn about the impact of video on modern businesses, the importance of authenticity in video marketing, and how to leverage various social media platforms for online selling. Discover the power of employee-generated content and the role of video in engaging audiences, driving conversions, and enhancing customer experiences. Stay ahead in the world of marketing with valuable insights from industry experts in this thought-provoking discussion. 👥 CONNECT WITH JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/putapixelonit https://www.tiktok.com/@putapixelonit https://www.instagram.com/putapixelonit/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] Meet Eitan Koter [00:01:21] Exploring Shoppable Videos in Video Commerce [00:03:08] Understanding Shoppable Video and Travel Video [00:05:45] The Rise of Live Shopping Events [00:07:13] The Success of Live and Recorded Video Events [00:09:03] The Power of Live and Prerecorded Linear Video for Online Business [00:12:23] Effective Strategies for Brands Exploring Video Marketing [00:14:54] Platforms for Shoppable Video and Online Selling [00:17:57] Tips for Getting Started with Video Marketing [00:20:07] The Importance of Audio in Video Content Creation [00:24:39] The Power of Video Content for Business Growth [00:28:07] Employee Generated Content and its Impact on Marketing and Sales [00:30:37] The Power of Video Commerce in Today's Retail Environment