Join Jess Gonzalez and Colin Hirdman in an engaging conversation about effective marketing strategies and entrepreneurial insights. Explore the nuances of balancing work-life as an entrepreneur, understanding finance's role in profitability, and the decisions between bootstrapping versus venture capital.

Gain valuable insights into leveraging LinkedIn for B2B lead generation and audience engagement. As Colin aptly puts it, "Businesses are there to generate revenue, and they're there to generate profit. And if you're not doing that, then, you might as well be a nonprofit or not be in business."

In this episode you'll find answers to questions such as:

- How do you balance work-life to avoid burnout in entrepreneurship?

- What are the pros and cons of bootstrapping versus venture capital?

- How can LinkedIn be utilized effectively for lead generation and audience engagement?

- What strategies ensure higher connection acceptance rates on LinkedIn?