Join James and Jess in an insightful conversation where they unravel effective digital marketing strategies tailored for 6 figure business owners. Discover the significance of understanding consumer behavior, harnessing data analytics, and mastering content marketing in the ever-evolving digital landscape. From demystifying digital marketing to emphasizing testing and the power of Pinterest and email marketing, this episode is packed with valuable insights to elevate your marketing game. Whether you're looking to simplify your approach or enhance your current strategies, this discussion offers practical tips and essential fundamentals to drive success in your digital marketing endeavors.