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Know Like Trust for Real Estate
Christine George
111 episodes
1 week ago
When real estate agents become the trusted authority in their market, everything changes; more listings, stronger relationships, and a business built on referrals, not cold calls. On Know Like Trust for Real Estate, Christine George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with. Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges Christine helps agents overcome every day.
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All content for Know Like Trust for Real Estate is the property of Christine George and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When real estate agents become the trusted authority in their market, everything changes; more listings, stronger relationships, and a business built on referrals, not cold calls. On Know Like Trust for Real Estate, Christine George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with. Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges Christine helps agents overcome every day.
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Marketing
Business,
Entrepreneurship
Episodes (20/111)
Know Like Trust for Real Estate
How Two Military Spouses Built a Purpose-Driven Brand that Went Viral
1 week ago
40 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Build Wealth and Reduce Taxes with Smart Financial Planning
3 weeks ago
24 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Create a Value Proposition That Attracts Listings
1 month ago
33 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Use a SWOT Analysis to Grow Their Business
1 month ago
6 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Market to Downsizers and Seniors With Confidence
2 months ago
33 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Build Brand Awareness After a Rebrand
2 months ago
16 minutes

Know Like Trust for Real Estate
Trailer
2 months ago

Know Like Trust for Real Estate
How Real Estate Agents Can Stand Out on Social Media Without Looking Like Everyone Else
3 months ago
14 minutes

Know Like Trust for Real Estate
How to Stay Disciplined and Build Mindshare in a Down Market
3 months ago
33 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Achieve Consistency in Marketing Without Burning Out
4 months ago
46 minutes

Know Like Trust for Real Estate
The Real Reason You're Not Getting the Referrals You Deserve
4 months ago
15 minutes

Know Like Trust for Real Estate
The Rise of Fractional Leadership in Real Estate with Laura O’Connor

If you've ever thought, “I need expert help, but I can’t afford a full-time executive,” this episode is for you.

Laura O’Connor joins me; collaborative strategist, operations expert, and co-author of The Shift to Fractional Leadership. Together, we unpack the growing trend of fractional leadership, why it's booming in real estate, and how brokerages and businesses can scale smart, fast, and with heart.

You’ll learn:

  • What fractional leadership is (and how it differs from consulting)

  • Why mid-size brokerages are perfectly positioned to benefit

  • How fractional executives can save costs and level up your internal talent

  • Real-life use cases and pitfalls to avoid when hiring a fractional leader

Take a listen to the full episode and download the white paper here.

Connect with Laura on LinkedIn: Laura O’Connor

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5 months ago
35 minutes

Know Like Trust for Real Estate
AI, Authenticity, and the #1 Thing Most Agents Forget to Do

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.

We cover:

  • The biggest shifts in email marketing, including the role of AI and automation

  • Why open rates are no longer the best metric—and what to measure instead

  • How to use personality and storytelling to increase engagement

  • List growth strategies that work in today’s noisy digital world

  • The underrated power of SMS and dynamic content

  • Why real estate agents can’t afford to be forgettable

🔗 Connect with Stephanie: LinkedIn
🔗 Connect with Dave: LinkedIn | davecharest.com

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5 months ago
55 minutes

Know Like Trust for Real Estate
From Burnout to Alignment: How Leslie Beck Rebuilt Her Business Around Purpose

Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul-searching and health challenges, she realized something wasn’t working. Her business no longer felt aligned with her purpose.

So, she made a bold move: she closed her brokerage, joined milehimodern, and launched Divorce Curious™, a workshop series and coaching program for women navigating divorce and new beginnings.

In this episode, Leslie shares:

  • What triggered her transformation (and how a 3am wake-up call played a role)

  • Why walking away from something successful is sometimes the most aligned decision

  • How she combines real estate with divorce coaching to support women holistically

  • The importance of values, messaging, and knowing who you’re meant to serve

Her approach isn’t just white-glove real estate, it’s full-spectrum support: from home buying to healing to personal styling.

Leslie's story is proof that you don’t have to do everything, you just have to do what’s yours to do.

 

Connect with Leslie:
Instagram: @leslielovesdenver
Website: divorcecurious.icu
Brokerage: milehimodern.com

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5 months ago
31 minutes

Know Like Trust for Real Estate
Attracting Your Dream Clients with Debra Trappen

What if the key to attracting your dream clients isn’t about niching harder or hustling more, but about getting radically clear on your values?

In this episode, I’m joined by visionary strategist and founder of The Red Threads Collective, Debra Trappen. Debra shares why your values and passions are your energetic signature, and how showing up in alignment with them makes you magnetic to the people you’re meant to serve. We dive into how to define your core values, the connection between alignment and client attraction, and how to build boundaries that reflect who you are and what you stand for.

If you’ve ever felt pulled in too many directions, or unsure of how to stand out without shouting, this conversation is for you.

🎧 Listen now and learn how to attract your dream clients by being more you.

🔗 Connect with Debra: debratrappen.com
🌐 Join the Collective: redthreadscollective.com
📥 Get Debra’s Core Values Exercise: redthreadscollective.com/corevalues

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6 months ago
47 minutes

Know Like Trust for Real Estate
The AI Revolution and What it Means for Your Personal Brand

Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage.

As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence.

Pearls in this episode include:

  • Why Seth says brand is your only differentiator in the AI era

  • How agents can build scalable systems to stay top-of-mind

  • AI tools Seth uses daily (and how he uses them effectively)

  • What RealScout is doing with AI behind the scenes

  • Seth’s thoughts on personal branding, productivity, and mindset

  • Rapid fire favorites: best AI tools, personal branding tips, and more

Links:

  • Follow Seth Price on LinkedIn: linkedin.com/in/sethprice

  • Learn more about RealScout: realscout.com

  • Sign up for The Sunbeam newsletter: postandbeamcreative.com

  • Reach out to Christine: christine@postandbeamcreative.com

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6 months ago
40 minutes

Know Like Trust for Real Estate
Creativity is the New Currency: AI, Real Estate, and the Power of Human Connection

In this high-energy episode, Keith Robinson, Chief Strategic Officer at NextHome, joins me to talk about how AI is reshaping real estate, not by replacing agents, but by empowering them.

Keith breaks down the real impact of AI, why we’re not heading for a robot takeover, and how smart agents can stay ready to seize new opportunities. He explains why emotional intelligence is still your superpower, what role creativity plays in an AI-enhanced future, and how AI can help agents overcome rejection avoidance and start more meaningful conversations.

Tech-savvy or tech-terrified, either way, this episode will give you a fresh, grounded perspective on how to harness AI without losing your human touch.

  • Connect with Keith on Substack (he shares industry insights, market analysis, and smart takes weekly)

  • Learn more about NextHome: https://www.nexthome.com

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7 months ago
39 minutes

Know Like Trust for Real Estate
Why Success Can Feel Like "Wonderhell" (And What to Do About It)

In this episode of The Know Like Trust Podcast, I sit down with the incredible Laura Gassner Otting, Wall Street Journal bestselling author, serial entrepreneur, and a regular contributor on Good Morning America. We dive into her latest book, Wonderhell, and the emotional rollercoaster of success—how achieving something great can leave you both exhilarated and overwhelmed by what’s next.

Laura shares:
✨ Why success can be both wonderful and hellish at the same time
✨ The burden of potential and how to harness it for growth
✨ A simple formula for landing media opportunities to build your brand
✨ How to be unapologetic about your ambition and show up boldly in your business

 

Grab Laura's Book: https://lauragassnerotting.com/resources/#books

Learn more about Laura: https://lauragassnerotting.com/

Follow Laura @heylgo on all the socials

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7 months ago
39 minutes

Know Like Trust for Real Estate
Cooking Up a Personal Brand with Paul Zweben

In Episode 106 of Know Like Trust for Real Estate, I'm joined by Paul Zweben, a former chef and restaurateur turned top-producing real estate professional in Manhattan.

Paul, alongside his wife Carolyn, leads the Zweben Team, known for its innovative approach to real estate.

What sets Paul apart? He seamlessly integrates his 30 years of culinary expertise into his real estate brand, creating a memorable and engaging experience for his clients. In this episode, Paul shares how his passion for cooking has become a powerful differentiator in a crowded industry. From hosting cooking events for clients to crafting real estate analogies through food, Paul’s approach proves that standing out means bringing your full self to your business.

Tune in to discover:

  • How Paul transitioned from running restaurants to selling real estate
  • The ways he infuses his love of food into his real estate business
  • Why authenticity and differentiation are the keys to success
  • The biggest lesson he brought from the restaurant industry into real estate (this one may surprise you)

Visit Paul on his website here.

Follow Paul on Instagram.

Subscribe to Paul's YouTube page.

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8 months ago
23 minutes

Know Like Trust for Real Estate
Stop Overthinking Your Real Estate Brand Voice—Erica Reitman Tells You How

In this episode of Know Like Trust, I’m joined by the unapologetic, no-nonsense president of the Zero F’s Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices.

We dive deep into:

  • How Erica developed her brand voice (spoiler: it didn’t happen overnight)
  • Why trying to sound like everyone else is the fastest way to be ignored
  • The power of showing up as your full self—online and in business
  • The one shift you need to make to stop overthinking your content
  • Why giving away your best insights actually builds trust (not dilutes your value)

If you’ve ever felt stuck trying to “find” your voice or worried about standing out too much, this episode will give you the permission slip you need. Listen now and take Erica’s 30-day challenge to start showing up unapologetically.

Grab Erica's FREE GUIDE and learn how to plan a CEO MILLIONAIRE DATE--a step-by-step blueprint to crush limiting beliefs, reset your money mindset and start running your life like the six figure [or seven figure👀] powerhouse you're meant to be. 


💬 Connect with Erica: Instagram | Website

Show more...
8 months ago
39 minutes

Know Like Trust for Real Estate
When real estate agents become the trusted authority in their market, everything changes; more listings, stronger relationships, and a business built on referrals, not cold calls. On Know Like Trust for Real Estate, Christine George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with. Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges Christine helps agents overcome every day.