The Rise of Fractional Leadership in Real Estate with Laura O’Connor

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Know Like Trust for Real Estate

Christine George

111 episodes

1 week ago

When real estate agents become the trusted authority in their market, everything changes; more listings, stronger relationships, and a business built on referrals, not cold calls. On Know Like Trust for Real Estate, Christine George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with. Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges Christine helps agents overcome every day.

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The Rise of Fractional Leadership in Real Estate with Laura O’Connor

Know Like Trust for Real Estate

35 minutes

5 months ago

The Rise of Fractional Leadership in Real Estate with Laura O’Connor

If you've ever thought, “I need expert help, but I can’t afford a full-time executive,” this episode is for you.

Laura O’Connor joins me; collaborative strategist, operations expert, and co-author of The Shift to Fractional Leadership. Together, we unpack the growing trend of fractional leadership, why it's booming in real estate, and how brokerages and businesses can scale smart, fast, and with heart.

You’ll learn:

What fractional leadership is (and how it differs from consulting)
Why mid-size brokerages are perfectly positioned to benefit
How fractional executives can save costs and level up your internal talent
Real-life use cases and pitfalls to avoid when hiring a fractional leader

Take a listen to the full episode and download the white paper here.

Connect with Laura on LinkedIn: Laura O’Connor