AI, Authenticity, and the #1 Thing Most Agents Forget to Do

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Know Like Trust for Real Estate

Christine George

111 episodes

1 week ago

When real estate agents become the trusted authority in their market, everything changes; more listings, stronger relationships, and a business built on referrals, not cold calls. On Know Like Trust for Real Estate, Christine George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with. Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges Christine helps agents overcome every day.

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Marketing

Business,

Entrepreneurship

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AI, Authenticity, and the #1 Thing Most Agents Forget to Do

Know Like Trust for Real Estate

55 minutes

5 months ago

AI, Authenticity, and the #1 Thing Most Agents Forget to Do

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.

We cover:

The biggest shifts in email marketing, including the role of AI and automation
Why open rates are no longer the best metric—and what to measure instead
How to use personality and storytelling to increase engagement
List growth strategies that work in today’s noisy digital world
The underrated power of SMS and dynamic content
Why real estate agents can’t afford to be forgettable

🔗 Connect with Stephanie: LinkedIn
🔗 Connect with Dave: LinkedIn | davecharest.com