-Can You Really Stay Anonymous Online? Let's talk anonymous visitor identification and how it transforms your email marketing ROI. In this episode of Email Never Sleeps, Andrew Kordek of iPost speaks with Clay Sharman, founder of Krateo.AI, to explore how enterprise marketers can ethically uncover and engage anonymous web traffic.With 95% of site visitors remaining unidentified, businesses are unknowingly losing millions in potential revenue. Krateo.AI offers a transformative solution by ethically identifying, scoring, and activating these users, bridging the gap between privacy compliance and data-driven personalization.This episode should inspire you to dig deeper into behavioral targeting and responsible data collection strategies two critical trends defining the future of digital engagement.What you’ll learn:-Clay’s journey from national security AI to MarTech innovation-How Krateo.AI identifies anonymous users while honoring privacy laws-The economic impact of unconverted web traffic-Best practices for balancing personalization and ethics-Real-world case studies that moved the needle for ecommerce brandsIf you’re a performance marketer, DTC brand, or lead gen strategist this conversation is a must-watch.Subscribe for more conversations with experts pushing the boundaries of email and digital marketing.00:00 - Welcome to Email Never Sleeps ft. Krateo.AI Founder00:31 - Clay Sharman’s Background in Federal AI & National Security00:57 - Early Roots of AI for Insider Threat Detection01:25 - What “Uncovering the Anonymous” Means at Krateo02:05 - From National Security to Ethical Marketing Applications02:46 - Krateo.AI’s Mission to Identify & Score Anonymous Visitors03:01 - Responsible Marketing: Ethics Behind Visitor Identification03:48 - What Constitutes Ethical Data Collection?04:34 - Transparency and Opt-Out Control for Website Visitors05:45 - Misconceptions About Data Privacy and Legal Compliance06:24 - Why First-Party Web Data is Marketable07:40 - Building Trust Through Clear Consent and Audit Trails08:27 - Brands That Don’t Practice What They Preach08:59 - How AI Is Actually Used at Krateo.AI09:57 - Behavioral Scoring vs. Personally Identifiable Data10:48 - Personalized User Experiences Without PII12:02 - 95% of Website Visitors Stay Anonymous—At What Cost?12:46 - How Marketers Lose $180 Billion in Digital Spend13:46 - Bad Targeting = Wasted Budget14:05 - The Danger of Over-Marketing to New Leads14:47 - Strategic Use of Data Without Overwhelming Prospects15:12 - How Krateo Identifies Users with Confidence & Consensus16:45 - IP Address Use and Data Validation Tactics17:36 - Using Demographics to Refine Messaging, Not Just Conversion18:04 - Responding to Privacy Concerns in Marketing18:56 - The Reality of U.S. Data Collection Laws vs. GDPR20:22 - Balancing Ethical Collection and Performance Marketing21:06 - What Marketers Can Learn from Brick & Mortar Stores21:50 - Serving the 10% of Web Visitors Who Are Sales-Ready23:06 - The Hypocrisy of Data Privacy Attitudes24:04 - Control Over Data = Control Over Revenue25:14 - What Happens After Third-Party Cookies Fade Out26:00 - First-Party Data Strategy is No Longer Optional26:36 - Avoiding Black-Box Solutions: Demand Transparent Data27:20 - Control, Consent, and Relationship-Building at Scale28:50 - Responsibility of the Modern Marketer30:00 - A Surprising Case Study: From DTC to B2B Opportunity31:50 - How Web Traffic Revealed a High-Value Gym Partnership33:00 - What Marketers Miss When They Don’t Study Their Data34:40 - Final Advice: Test Two Funnels—Conversion & Prospect36:00 - Wrapping Up: Evolving Ethically in a Privacy-Driven World#AnonymousVisitorIdentification #DataEthicalMarketing #EmailMarketing
Unlock the secrets of casino marketing success in 2025 with expert Julia Carcamo of J Carcamo & Associates & Andrew Kordek of iPost!
In this special edition of Email Never Sleeps, we dive into cutting-edge casino marketing strategies that are reshaping retention, social media, and customer engagement.
If you’re looking to dominate your market, now is the time to understand how emotional branding, user-generated content, and influencer partnerships are redefining the guest experience. Julia also shares why micro-influencers, TikTok casino content, and integrated omnichannel marketing are critical for driving loyalty and revenue.
This conversation should inspire you to explore casino retention strategies and social media for casinos as core growth pillars in your 2025 marketing plan.In this video, you'll learn:
-How to differentiate your casino beyond the slot floor
-Why emotional territory is your secret competitive advantage
-The real impact of micro-influencers vs. major influencers
-How to effectively start and scale casino social media strategies
-Practical advice on AI tools for casino marketers
-Why email integration and segmentation are the next big opportunity
-Sneak peeks into Casino Marketing Boot Camp 2025 and how to attend
Referenced:CDC Gaming Reports — https://cdcgaming.com/insight/Casino
Marketing Boot Camp — https://casinomarketingbootcamp.com/
Timestamps:
00:00 - Welcome Back Julia Carcamo: Casino Marketing Expert
00:12 - Julia’s Background: Casino Brand Strategy and Boot Camps
01:02 - Researching Casino Trends and Julia’s TikTok Content
01:49 - Casino Marketing Trends: Retention and Competitive Shifts
03:01 - How Casinos Must Rethink Competition for Entertainment Dollars
04:06 - Emotional Territory Explained: Building Casino Brand Loyalty
05:49 - Emotional Experience vs. Functional Benefits in Casinos
07:27 - Real Example: New Casinos and Customer Emotional Drivers
08:57 - Casino Branding: Marketing Like It's Mardi Gras
10:00 - Creating Emotional Ownership with Casino Guests
11:20 - Cross-Channel Casino Social Media Strategy Best Practices
12:48 - Micro-Influencers in Casino Marketing: Impact and ROI Discussion
14:41 - Authenticity Over Celebrity: Why Real People Matter in Casino Marketing
16:36 - Experimenting with Short-Form Content in Casino Campaigns
18:08 - How to Start Small With Casino Social Media and Scale
19:26 - Segmenting Casino Social Campaigns by Audience and Channel
21:06 - Content Types That Work Best for Casino Social Media
22:40 - Finding Your Casino’s Niche Audience on Social
23:59 - Top Discussions from Casino Marketing Conferences in 2025
24:59 - The Role of AI in Casino Digital Marketing Strategies
26:01 - Predictive Analytics and AI for Small Casinos
27:11 - Jumpstarting Casino Marketing with AI Content Tools
28:50 - Practical AI Advice for Casino Marketers
30:01 - Casino Marketing Budgets: Flat, Growing, or Shrinking?31:36 - Digital vs Traditional Advertising: Strategic Budget Shifts
33:08 - Unique Challenges for Tribal Casino Marketing and Growth
34:56 - Why Integrated Casino Marketing Still Faces Big Challenges
36:48 - Realities of Integration: Vendor and Technology Pitfalls
38:00 - Casino Marketing Boot Camps: What to Expect
39:53 - Why Casino Marketing Boot Camp is Hands-On and Impactful
41:03 - Closing Thoughts: Evolving Casino Marketing for 2025 and Beyond
💬 Drop your questions in the comments — we’re here to help you scale smarter!
#casino #casinomarketing #casinomarketingbootcamp
Franchise email marketing isn’t just about sending more emails—it’s about sending the right emails.
In Episode 2 of Email Never Sleeps, host Andrew Kordek of iPost welcomes franchise marketing expert Amy Dill-Amoss of Alliance Franchise Brands to explore what truly makes email work at scale in the franchise world.
This isn’t your average B2B email conversation—this is about real, local impact with national brand integrity.
Inside this episode:
How to manage brand consistency across 700+ franchise locations
The power of personalization—done rightWhy good data is the foundation of great campaigns (and how to get it)
What metrics actually matter (and how to track subscriber intent)Copywriting strategies for localized, on-brand communication
Whether you're a franchisor, franchisee, or digital strategist, you'll walk away with actionable insights on list management, engagement benchmarks, and proven newsletter formats that convert.
Featuring real examples, practical frameworks, and the candid experience of two seasoned franchise marketing pros.
Want to improve your franchise email performance?
Start here: https://www.ipost.com
💬 Connect with guest Amy Dill-Amoss on LinkedIn: https://www.linkedin.com/in/amycdillamoss/
🎙 Hosted by Andrew Kordek
#franchiseemailmarketing
#emailmarketingtips
#franchisemarketing
In this episode of Email Never Sleeps, Andrew Kordek from iPost and Aaron Smith, CEO of Sageflo, talk franchise marketing and explore practical strategies for empowering local teams. From email marketing to distributed marketing, Aaron and Andrew discuss how franchisees can be supported in executing successful campaigns while staying aligned with the brand's goals. They cover key topics like data-driven insights, the human touch in marketing, and how AI tools can help streamline content creation.This video is for you if you're a franchise marketer or part of a central marketing team looking to improve your franchise marketing efforts. In that case, this video will provide valuable insights and strategies to elevate your local campaigns and drive more success.Don't forget to like, comment, and subscribe for more thought leadership on email and franchise marketing!0:00 - Introduction to the episode and guest, Aaron Smith, CEO of Sage Flow.2:00 - Aaron introduces himself and discusses his marketing industry experience.4:00 - Discussion on the difference between good and excellent franchise marketing strategies.6:00 - Emphasis on empowering franchisees and central marketing teams working together.9:00 - Franchise marketers must focus on consumer sentiment and trust in 2025.10:00 - Importance of data in franchise marketing and driving in-store activity.14:00 - Example of how local franchisees use email/SMS to engage with customers.16:00 - The role of AI in improving franchise marketing strategies.20:00 - Use AI tools for copywriting and staying on-brand with franchise messaging.22:00 - Content and campaign strategies for franchise marketing, including local events and community involvement.25:00 - How Sage Flow helps franchise marketers manage campaigns across multiple locations.30:00 - Key takeaways for franchise marketers moving forward into 2025.32:00 - Aaron shares final thoughts on the human connection in franchise marketing and the importance of testing campaigns.35:00 - Closing remarks and thanking Aaron for his insights.#FranchiseMarketing #franchisee #franchisees
Welcome back to Email Never Sleeps! In this episode, host Andrew Kordek sits down with Rachel Sanders, co-founder and CEO of Rootine, a health and wellness company revolutionizing personalized nutrition and supplements.
Key Takeaways:
-Why scaling email campaigns requires data driven decisions.
-The importance of personalization in building customer trust.
-How to balance creativity and strategy in email marketing.
-Tips on integrating email with other marketing channels for a seamless customer experience.
Whether you're a seasoned marketer or just starting your journey, Rachel's insights will help you rethink and refine your email strategy.
Don't miss this one!
🔗 Connect with Andrew: https://www.linkedin.com/in/andrewkordek/
🔗 Connect with Rachel: https://www.linkedin.com/in/rachel-soper-sanders/
Don’t forget to like, subscribe, and hit the bell for updates on future episodes. Share your thoughts and key takeaways in the comments below!
Episode 32 - Global CRM: Engagement Strategies for Success with Eliza Li.
In this episode of Email Never Sleeps, we dive into the fascinating world of global CRM strategies with special guest Eliza Li, a seasoned CRM expert managing customer relationships for a global e-commerce brand based in Vienna, Austria. From exploring cultural nuances in CRM across continents to understanding how timing, tone, and consent shape engagement strategies, this episode is packed with insights to elevate your marketing game internationally.
Eliza shares her expertise on:
✅ Optimizing email strategies for global audiences
✅ Building effective customer journeys across regions
✅ Leveraging loyalty programs and personalized experiences
✅ Navigating cultural sensitivities and privacy regulations
If you’re curious about creating deeper connections with your international audience or want to sharpen your CRM skills, this is an episode you won’t want to miss!
-Respect customer consent and adapt to privacy expectations globally.
-Tailor your messaging to resonate with cultural and regional differences.
-Leverage omnichannel strategies to meet customers where they are.
Let us know your thoughts in the comments! What global CRM challenges have you faced, and how did you overcome them?
Follow Eliza Li on LinkedIn: https://www.linkedin.com/in/eliza-li/ Follow Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/
🎧 Don’t forget to like, subscribe, and turn on notifications to stay updated with Email Never Sleeps!
#GlobalCRM #EmailMarketing #CustomerEngagement #EmailNeverSleeps
In Episode 31 of Email Never Sleeps, host Andrew Kordek sits down with Mike Hillyer from KumoMTA to explore the key considerations of on-premises email solutions versus SaaS platforms. When should your organization think about bringing email operations in-house? What are the benefits and challenges of managing your own email infrastructure? If you're in the email marketing space and have wondered if an on-premise solution is right for your business, this episode is for you. Mike dives deep into: The differences between on-premise and SaaS email solutions. Why scalability, control, and compliance may make on-premise the better choice. Real-world scenarios for when on-premise solutions outperform SaaS alternatives. Join us for a comprehensive discussion on navigating the evolving landscape of email infrastructure and learn when it makes sense to take full control of your email operations. Connect with Andrew: https://www.linkedin.com/in/andrewkordek/
Connect with Mike:
https://www.linkedin.com/in/mikehillyer/ #EmailMarketing #OnPremiseSolution #EmailInfrastructure #ESP
To blast or not to blast? That's the question we tackle in this insightful episode of Email Never Sleeps with host Andrew Kordek and special guest Courtney Martin. In Episode 30, we explore the ongoing debate about whether email marketers should "blast" their audiences or take a more segmented and personalized approach. Courtney, a veteran in the email marketing space, and Andrew discuss why the term "blast" has become so polarizing in the industry. Should we keep using it, or is there a better way to communicate our email strategies? We also explore the good, the bad, and the ugly of blasting: -When is it okay to send an email blast? -How do you balance personalization vs. large-scale sending? -Can blasting actually be effective if done right? -If you're in email marketing, this episode is a must-watch to challenge your assumptions about blasting and understand when a more sophisticated approach might be needed. https://www.linkedin.com/in/courtneygreen/
https://www.linkedin.com/in/andrewkordek/ 👉 Let us know in the comments: Are you Team Blast or Team Personalization? #EmailMarketing #EmailNeverSleeps #ToBlastOrNotToBlast
Andrew Kordek is joined by Tricia Babischkin, Director of Strategy and Analytics at Shaw + Scott. This episode is about Email and SMS Marketing: how to integrate these two powerful channels effectively and why doing it wrong is worse than not doing it at all.
Whether you’re an email marketer, an SMS enthusiast, or someone looking to improve your overall marketing strategy, this conversation provides the practical advice you need.
The Do’s and Don’ts of Email and SMS Integration
Andrew and Tricia discuss the nuances of combining email and SMS channels effectively. Too often, marketers treat them as isolated entities, leading to fragmented customer experiences. Learn how to integrate email and SMS to deliver cohesive, personalized messages that meet the needs of your audience. Tricia shares her thoughts on how brands can avoid the pitfalls of sending disjointed messages across platforms and how to do it right from the very start.
Stop Treating Email and SMS as Silos
Tricia points out that email and SMS should not be isolated; instead, they must work together in tandem to provide a consistent and engaging customer experience. By understanding the cross-channel customer journey, marketers can ensure that both channels work together seamlessly. The conversation also touches on how many brands have silos between their email marketing and SMS marketing teams, resulting in messaging that feels disconnected. This episode is full of examples of how to get the different marketing silos in your organization aligned.
SMS is NOT Email - Differentiate the Messaging
A key takeaway from the discussion is the importance of differentiating the messaging between email and SMS. Tricia explains that SMS is all about immediacy and urgency, perfect for quick reminders or last-minute deals, while email allows for more in-depth storytelling and brand messaging. The worst mistake a marketer can make is sending the exact same message via both channels, as they serve different purposes in the customer journey.
Use Cases for SMS and Email in Different Verticals
The conversation shifts towards how different industries should use SMS marketing and email marketing. For instance, B2C businesses can effectively use SMS for time-sensitive promotions, while financial services might use SMS for authentication and important notifications. Andrew and Tricia share their thoughts on which verticals should avoid SMS altogether due to the potential for high costs and low engagement.
The Right Timing and Strategy
Timing is everything when it comes to SMS marketing. Andrew stresses that marketers should be aware of how quickly they need to act after acquiring a new phone number. Too often, brands gather phone numbers for months before sending a message, by which time the customer has forgotten opting in—leading to confusion and opt-outs. Tricia advises having an SMS campaign ready to go before you collect a single number.
Developing a Content Calendar for Integration
Tricia recommends building a comprehensive content calendar that spans both channels for those wondering how to start integrating email and SMS. By planning out content and campaigns together, marketers can ensure that they’re not spamming their subscribers and that they’re sending messages that add value to the recipient’s experience. The episode highlights how a well-coordinated content calendar can help avoid overlap, reinforce key messages, and improve overall campaign effectiveness.
Common Pitfalls and How to Avoid Them
Tricia and Andrew share some of the common mistakes brands make when launching an SMS program. From failing to differentiate the channel from email to not understanding the country-specific regulations, they cover the do’s and don’ts for getting SMS marketing right. One interesting insight: testing whether a standard text message (SMS) performs better than a multimedia message (MMS). Spoiler alert—in most cases, a simple SMS outperforms.
#EmailMarketing #SMSMarketing #DigitalMarketing
Join us in this exciting episode of Email Never Sleeps, where host Andrew Kordek and special guest Des Brown dive deep into the nuances of email marketing across Africa. Des, hailing from South Africa, is the director at TouchBase Pro and the founder of Email Expert Africa. In this episode titled "Email in Africa: Insights for Marketing in Different Regions," we explore how cultural differences influence email marketing strategies and the unique challenges and opportunities marketers face across various African regions. Learn the importance of storytelling and personal connection and how these elements differ from more direct communication styles common in Western countries. Also, hear about the impact of mobile usage on email design and delivery, and get insider tips on navigating the diverse email landscape in Africa. Whether you're a global brand looking to expand your reach or a local startup eager to understand your home market better, this episode offers invaluable insights into making your email campaigns resonate across this vibrant and diverse continent. Links to Connect: Des Brown on LinkedIn: https://www.linkedin.com/in/desbrownsa/ Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/ #EmailMarketing #Africa #MarketingStrategy #CulturalInsights
Join us for Episode 27 of 'Email Never Sleeps' where Andrew Kordek dives deep into the world of casino marketing with Julia Carcamo, President and Chief Brand Strategist of J Carcamo & Associates. In this insightful conversation, Andrew and Julia discuss the complexities of modern casino marketing, evolving loyalty programs, and how digital channels have transformed the landscape for casino marketers.Discover how casinos balance attracting younger audiences while maintaining loyalty among their core customers. Julia shares her expertise on the importance of personalization, the power of making your marketing messages count, and how successful casino marketing is all about understanding the customer journey and adapting to the challenges of today.Get practical tips on leveraging email, social media, and rewards programs to connect with your audience and build long-lasting relationships. Whether you're a casino marketer or just curious about the industry's intricacies, this episode is packed with valuable insights!Listen to the full episode now and subscribe so you never miss an update!
Follow Julia Carcamo:
LinkedIn: https://www.linkedin.com/in/juliacarcamo/
Follow Andrew Kordek:
LinkedIn: https://www.linkedin.com/in/andrewkordek/
If you haven't already, please rate our podcast on Spotify to support our mission of making email marketing smarter!
Welcome to another insightful episode of "Email Never Sleeps," hosted by Andrew Kordek! In this episode, titled "Using AI as Your Email Marketing Team," we delve into the dynamic intersection of AI technology and email marketing with our special guest, Jonathan Galos.Jonathan, a seasoned Senior Product Growth Manager at Disqo, shares his extensive experience in leveraging AI to enhance consumer experiences and streamline marketing strategies. Dive into our discussion as we explore practical ways AI can integrate into your email campaigns, from automating tedious tasks to personalizing customer interactions.Are you an email marketer looking to enhance your strategies with AI? Or perhaps you're curious about the potential AI holds in transforming marketing workflows? This episode is packed with insights on harnessing AI’s power responsibly and effectively, ensuring your marketing messages resonate more deeply with your audience.
🔗 Connect with our experts for more insights:
Jonathan Galos on LinkedIn: https://www.linkedin.com/in/jonathangalos/
Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/
Whether you're a seasoned marketer or just starting out, this episode offers valuable perspectives on integrating AI into your marketing toolkit. Tune in to learn how AI can be your ally in navigating the complex landscape of email marketing!
Tune into this enlightening episode of "Email Never Sleeps," hosted by Andrew Kordek and presented by iPost. Join us as we welcome Stephanie Markadonatos, a veteran in the email marketing landscape with over a decade of expertise across the finance, retail, and healthcare sectors. In this episode, Stephanie delves into her strategies for leveraging email communications to build and maintain customer trust. She shares transformative insights and real-world examples from her extensive career, illustrating how targeted communications can enhance customer relationships and foster long-term loyalty. Whether new to email marketing or looking to refine your approach, this discussion will equip you with the knowledge and tools necessary to use email as a powerful trust-building medium. Stephanie's practical tips and engaging stories are invaluable for anyone aiming to make their brand more relatable and trustworthy through effective communication strategies. Don't miss out on these expert insights that could revolutionize your email marketing and customer engagement approach. Subscribe and stay tuned for more episodes that help you excel in the ever-evolving marketing landscape! Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ Stephanie Markadonatos: https://www.linkedin.com/in/stephaniemarkadonatos/
If you're eager to move beyond the buzz around "data-driven strategies" and make actionable sense of your figures, this episode of "Email Never Sleeps" is your playbook. Hosted by Andrew Kordek and featuring insights from data expert Ramya Pingali, this discussion pivots from discussing data to mastering its use in marketing. Dive into real-world examples and start making data your ally in crafting compelling campaigns. Whether you're a marketer in Toronto or beyond, unlock your data's potential by tuning into this episode.
Connect with Andrew Kordek on LinkedIn https://www.linkedin.com/in/andrewkordek/
Connect with Ramya Pingali on LinkedIn https://www.linkedin.com/in/ramyapingali/
Welcome to Episode 23, Season 3 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek and presented by iPost. In this must-watch episode for digital marketers, data analysts, and business leaders, our special guest Vince Cersosimo, CEO and Co-Founder of Webbula, dives deep into the critical importance of maintaining clean data for successful email marketing.
If you're struggling with deliverability, want to enhance your email marketing strategies, or simply curious about the real difference between list verification and data hygiene, this video is tailor-made for you. Discover actionable insights on how clean data can drive your email campaigns' success and why regular data hygiene is a non-negotiable part of modern digital marketing.
Vince explains the subtle yet impactful distinctions between data verification and hygiene, emphasizing the dangers of neglecting these crucial steps. For anyone aiming to boost their email deliverability and effectiveness, understanding these elements can transform your approach and results.
🔗 Connect with the experts for deeper insights:
This episode is an essential resource for anyone serious about leveraging clean data to amplify their email marketing efforts. Whether you're a seasoned professional or new to the field, the knowledge shared here will equip you with the tools to maintain a robust, effective email strategy.
#EmailMarketing #DataHygiene #DigitalMarketing #ThePowerOfCleanData #BusinessGrowth
Welcome to another episode of the "Email Never Sleeps" podcast, where today we're diving deep into the critical topic of the one email in your marketing program you cannot afford to skip. Sebastian Kuemmel, founder and chief housekeeper of the House of Email from Sydney, Australia, joins us. In this episode, Sebastian brings his extensive experience from working across the globe, emphasizing the significance of post-purchase email programs in the e-commerce and retail sectors. Sebastian discusses the often overlooked yet crucial role these emails play in building lasting customer relationships and enhancing brand loyalty beyond the initial sale. Whether you're a seasoned marketer or new to the field, this discussion will show effective strategies to engage customers after the purchase, ensuring they return repeatedly. Connect with Sebastian: https://www.linkedin.com/in/sebastiankuemmel/ Connect with Andrew: https://www.linkedin.com/in/andrewkordek/
Welcome to Episode 20 of "Email Never Sleeps," where we dive deep into B2B email marketing with our guest, Kate Arney-Cimino, from Los Angeles, California. With a robust sales and content marketing background, Kate shares unique insights on crafting compelling email campaigns that resonate with diverse audiences.This episode explores effective transitions from sales to content creation and discusses strategies for genuine audience engagement in B2B marketing. Kate emphasizes understanding the customer, adapting tone, and addressing their pain points to create meaningful interactions.This video is for you if you are searching for content related to B2B Email Marketing or B2B marketing strategies. Tune in to gain practical advice from a seasoned expert on crafting emails that inform, resonate, and engage.
#B2BEmailMarketing #ContentMarketing #emailstrategy
Connect with Kate - https://www.linkedin.com/in/katearneycimino/
Connect with Andrew - https://www.linkedin.com/in/andrewkordek/
Exploring ALL CAPS in Email Marketing with R.J. Talyor | Email Never Sleeps Ep. 19In Episode 19 of "Email Never Sleeps," we dive into the nuances of using ALL CAPS in email marketing. Is it effective or just digital yelling? Our guest, R.J. Talyor, founder and CEO of Backstroke, brings a wealth of experience from his days at ExactTarget to exploring the latest trends with generative AI in email marketing.We'll discuss surprising trends, such as the dramatic increase in ALL CAPS usage in email subject lines and content, and dissect whether this tactic grabs more consumer attention or is losing its impact. R.J. also shares insights into how ALL CAPS affects different brands differently, especially luxury versus discount brands.We will explain what's driving the rise in ALL CAPS, how it relates to deliverability, and the branding implications it carries. Whether you're a marketer looking to tweak your email strategy or just curious about the latest email marketing trends, this episode is packed with insights fueled by accurate data and expert analysis.
Connect with RJ: https://www.linkedin.com/in/rjtalyor/
Connect with Andrew: https://www.linkedin.com/in/andrewkordek/
#EmailMarketing #DigitalMarketing #ALLCAPS #MarketingTrends #EmailStrategy
Want to know the difference between CDPs, DMPs, and CRMs? Join us on Email Never Sleeps to explore what CDPs are and why brands are jumping on board. Special guest Roy Wollen will break it all down - don't miss out, hit subscribe now!
Roy Wollen:
https://www.linkedin.com/in/roywollen/
Andrew Kordek: https://www.linkedin.com/in/andrewkordek/
Andrew Kordek is back with another episode of Email Never Sleeps. Today, my special guest is someone you’ll love because our topic is “Why is Mastering Email Marketing Like Catching a Unicorn?” In this episode, I'm joined by Evan Blittner, a seasoned marketer with 16 years of experience spanning agencies, client-side, and vendor roles. Evan has worked across multiple industries, including Telecom, Insurance, Finance, CPG, and Hospitality, bringing a wealth of knowledge to our discussion. Evan and I dive deep into the complexities of email marketing and why achieving mastery can feel as elusive as catching a unicorn. We explore the moving targets in email marketing, from evolving customer preferences and data changes to industry shifts and internal dynamics. Topics covered: -The myth of mastering email marketing -The importance of top-level buy-in and stakeholder engagement -Navigating the customer journey from acquisition to retention -Effective testing strategies and their impact -The challenges and opportunities in different stages of the email lifecycle Join us as we break down these intricate topics and provide actionable insights to help you navigate your email marketing challenges. Whether you're new to the field or a seasoned professional, this episode has something valuable for everyone. #EmailMarketing #DigitalMarketing #MarketingStrategy #EmailMastery #CRM Don’t forget to like, comment, and subscribe for more episodes of Email Never Sleeps! Let us know your thoughts and questions in the comments, and we’ll respond in our next video. Keep emailing and keep innovating!