Episode 32 - Global CRM: Engagement Strategies for Success with Eliza Li.

In this episode of Email Never Sleeps, we dive into the fascinating world of global CRM strategies with special guest Eliza Li, a seasoned CRM expert managing customer relationships for a global e-commerce brand based in Vienna, Austria. From exploring cultural nuances in CRM across continents to understanding how timing, tone, and consent shape engagement strategies, this episode is packed with insights to elevate your marketing game internationally.

Eliza shares her expertise on:

✅ Optimizing email strategies for global audiences

✅ Building effective customer journeys across regions

✅ Leveraging loyalty programs and personalized experiences

✅ Navigating cultural sensitivities and privacy regulations

If you’re curious about creating deeper connections with your international audience or want to sharpen your CRM skills, this is an episode you won’t want to miss!

-Respect customer consent and adapt to privacy expectations globally.

-Tailor your messaging to resonate with cultural and regional differences.

-Leverage omnichannel strategies to meet customers where they are.

Let us know your thoughts in the comments! What global CRM challenges have you faced, and how did you overcome them?

Follow Eliza Li on LinkedIn: https://www.linkedin.com/in/eliza-li/ Follow Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/

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