To Blast or Not to Blast - Team Blast or Team Personalization?

EXPLORE

Society & Culture

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts112/v4/fe/1a/e9/fe1ae9ec-f308-a56e-7cea-961840d26d72/mza_114770434185104887.jpg/600x600bb.jpg

iPost: Email Never Sleeps

iPost

65 episodes

1 day ago

iPost Email Marketing Platform. Use data like you mean it. The modern customer demands that you use their data to personalize their experience with your brand, and as a marketer, you need speed, scale, flexibility, and a rapid ROI to get the job done. iPost is built to unlock your data to help deliver relevant content with speed, flexibility, and scale. Email Marketing Platform Built For: -Casino/Gaming -Franchisees/Franchisors -Media, Entertainment, & Publishing -Restaurants -Associations -e-Commerce and Retail -Agency and Reseller

Show more...

All content for iPost: Email Never Sleeps is the property of iPost and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

iPost Email Marketing Platform. Use data like you mean it. The modern customer demands that you use their data to personalize their experience with your brand, and as a marketer, you need speed, scale, flexibility, and a rapid ROI to get the job done. iPost is built to unlock your data to help deliver relevant content with speed, flexibility, and scale. Email Marketing Platform Built For: -Casino/Gaming -Franchisees/Franchisors -Media, Entertainment, & Publishing -Restaurants -Associations -e-Commerce and Retail -Agency and Reseller

Show more...

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/22279791/22279791-1731513881197-5fbe72799095a.jpg

To Blast or Not to Blast - Team Blast or Team Personalization?

iPost: Email Never Sleeps

22 minutes 23 seconds

11 months ago

To Blast or Not to Blast - Team Blast or Team Personalization?

To blast or not to blast? That's the question we tackle in this insightful episode of Email Never Sleeps with host Andrew Kordek and special guest Courtney Martin. In Episode 30, we explore the ongoing debate about whether email marketers should "blast" their audiences or take a more segmented and personalized approach. Courtney, a veteran in the email marketing space, and Andrew discuss why the term "blast" has become so polarizing in the industry. Should we keep using it, or is there a better way to communicate our email strategies? We also explore the good, the bad, and the ugly of blasting: -When is it okay to send an email blast? -How do you balance personalization vs. large-scale sending? -Can blasting actually be effective if done right? -If you're in email marketing, this episode is a must-watch to challenge your assumptions about blasting and understand when a more sophisticated approach might be needed. https://www.linkedin.com/in/courtneygreen/

https://www.linkedin.com/in/andrewkordek/ 👉 Let us know in the comments: Are you Team Blast or Team Personalization? #EmailMarketing #EmailNeverSleeps #ToBlastOrNotToBlast