Andrew Kordek is back with another episode of Email Never Sleeps. Today, my special guest is someone you’ll love because our topic is “Why is Mastering Email Marketing Like Catching a Unicorn?” In this episode, I'm joined by Evan Blittner, a seasoned marketer with 16 years of experience spanning agencies, client-side, and vendor roles. Evan has worked across multiple industries, including Telecom, Insurance, Finance, CPG, and Hospitality, bringing a wealth of knowledge to our discussion. Evan and I dive deep into the complexities of email marketing and why achieving mastery can feel as elusive as catching a unicorn. We explore the moving targets in email marketing, from evolving customer preferences and data changes to industry shifts and internal dynamics. Topics covered: -The myth of mastering email marketing -The importance of top-level buy-in and stakeholder engagement -Navigating the customer journey from acquisition to retention -Effective testing strategies and their impact -The challenges and opportunities in different stages of the email lifecycle Join us as we break down these intricate topics and provide actionable insights to help you navigate your email marketing challenges. Whether you're new to the field or a seasoned professional, this episode has something valuable for everyone. #EmailMarketing #DigitalMarketing #MarketingStrategy #EmailMastery #CRM Don’t forget to like, comment, and subscribe for more episodes of Email Never Sleeps! Let us know your thoughts and questions in the comments, and we’ll respond in our next video. Keep emailing and keep innovating!