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Interesting B2B Marketers

Steve Goldhaber

57 episodes

6 months ago

In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...

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All content for Interesting B2B Marketers is the property of Steve Goldhaber and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...

Show more...

Episodes (20/57)

Interesting B2B Marketers

Episode 57: Revitalizing Brands and Embracing Digital Transformation | Don Polite

In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...

1 year ago

27 minutes

Interesting B2B Marketers

Episode 56: Transforming B2B Marketing with Deep Customer Insights and AI Innovation | Akash Pathak

In this episode of the Interesting B2B Marketers Podcast, Steve sits down with Akash Pathak, a trailblazer in growth and digital transformation with over two decades of experience. Akash shares riveting narratives from his career, particularly focusing on two transformative case studies. The first one dives into a healthcare firm's innovative approach to understanding B2B customer needs, leading to impactful marketing strategies and digital content development that significantly improved ma...

1 year ago

28 minutes

Interesting B2B Marketers

Episode 55: Harnessing Thought Leadership and Navigating Post-Pandemic B2B Marketing | Anthony Kennada

On the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Anthony, Co-Founder & CEO of his recent entrepreneurial venture, Audience Plus, which aims to empower businesses using editorial media and thought leadership to spur growth. They dive into the transformative power of thought leadership and content in shaping market categories. Anthony highlights the essence of a robust content strategy and the role of specialized teams in executing it. He cites impactful...

1 year ago

30 minutes

Interesting B2B Marketers

Episode 54: Strategic Insights from B2B Marketing Veterans: Lessons from the Trenches | Julie Knight

In this episode of the Interesting B2B Marketers Podcast, Steve Goldhaber talks to Julie Knight, former CMO at Unit4 and a seasoned B2B marketing veteran. The conversation kicks off with an in-depth look at the challenges and intricacies of rebranding a mid-sized B2B software company. Julie underlines the importance of market research, stakeholder considerations, and internal alignment, while Steve points out the need for outside-the-box thinking and employee involvement in the re...

2 years ago

40 minutes

Interesting B2B Marketers

Episode 53: Unifying Digital Strategies: Insights from B2B Marketing Maven | Zoe Kazmierski

In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber converses with Pegasystems' digital marketing strategist, Zoe Kazmierski. They delve into the pivotal role of integrating SEO and paid search teams, emphasizing the benefits of a consistent user search experience. Drawing from shared data, they highlight the potential for increased visibility, cost savings, and improved click-through rates. Shifting focus, the two experts discuss the essence of a data-driven appro...

2 years ago

30 minutes

Interesting B2B Marketers

Episode 52: From Lemonade Stands to Tech Titans: Timeless Marketing Insights | Jeff Swystun

In the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Jeff Swystun, a seasoned marketing consultant with experience ranging from global brands to startups. The two engage in a multifaceted conversation that covers various challenges and strategies in modern marketing, including a case study on a global social network and another on a tech company looking to enhance its thought leadership. Jeff also shares insights from his work with service businesse...

2 years ago

41 minutes

Interesting B2B Marketers

Episode 51: Branding, Gamification, and the Art of Effective Communication | Christian Klepp

In this episode, Steve Goldhaber sits down with Christian Klepp, the co-founder and director of EINBLICK Consulting, to delve into the intricate world of B2B marketing. They kick off the conversation with the complexities of branding in joint ventures, emphasizing the challenges and importance of merging different corporate cultures. The episode also explores a successful case study where gamification was used to engage engineers, resulting in high engagement and lead generation. Another high...

2 years ago

43 minutes

Interesting B2B Marketers

Episode 50: Marriage of Creativity & Audience Psychology in Marketing | Vanessa Hartung

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Vanessa Hartung. Vanessa is a seasoned content marketer who has spent her career mastering the intricacies of B2B SaaS marketing. During this conversation, Steve and Vanessa delve into: The creation and strategic value of owned communities for customer engagement and insight collectionThe journey from rented to owned social channels, including strategies, challenges, and outcomesLessons from a range of mark...

2 years ago

31 minutes

Interesting B2B Marketers

Episode 49: Brand Transformation, Growth & Marketing Paradigms: A Deep Dive | Van Diamandakis

In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits down with Vyond's Chief Commercial Officer, Van Diamandakis, to delve into a rich tapestry of experiences spanning his multifaceted career. Their conversation covers intriguing case studies including a large telecommunications company's $1.6 billion venture into the computer business, the challenges and triumphs of brand congruence, and a smaller company's impressive growth from $25 million to $400 million in...

2 years ago

46 minutes

Interesting B2B Marketers

Episode 48: Transforming Businesses: Community to Member-Led Model | Mark Kilens

Steve Goldhaber welcomes Mark Kilens, an accomplished marketer boasting over 15 years of industry experience, to this episode of the Interesting B2B Marketers podcast. With an impressive career spanning organizations like HubSpot, Drift, and Airmeet, Mark's insights are grounded in extensive practical experience. In this episode, the duo delves into several riveting topics: The transformation process of businesses from a community-led model to a member-led model.The creation of a new category...

2 years ago

26 minutes

Interesting B2B Marketers

Episode 47: Leveraging Thought Leadership and Podcasts for Authentic B2B Engagement | Mark Colgan

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Mark Colgan, a seasoned B2B sales and marketing professional with 14 years of experience. They delve into Colgan's professional journey from recruiting to co-founding a 20-person PR agency, exploring his hands-on experience in digital marketing and revenue leadership roles. Colgan reveals his unique approach to leveraging thought leadership to initiate meaningful conversations with potential customers. ...

2 years ago

29 minutes

Interesting B2B Marketers

Episode 46: Blending Tech & Strategy: B2B Tech Sales Complexities | Mark Donnigan

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Mark Donnigan, a dynamic professional whose career spans across computer science, music, and revenue strategy. Mark's unique blend of technical expertise and marketing savvy offers listeners a rich, multifaceted perspective on the marketing landscape. The conversation covers a range of compelling topics, including: The complexities and extended sales cycles in B2B technology sales, such as video encoding in...

2 years ago

46 minutes

Interesting B2B Marketers

Episode 45: Rebranding Complexities & Marketing Strategies | Rowan Tonkin

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Rowan Tonkin, CMO at Planful. With his international experience, Rowan shares the complexities of executing a company rebrand within a tight timeline, focusing on the necessity of a customer-centric approach and external collaboration. The conversation further explores the strategy behind marketing a data technology platform, highlighting the benefits of account tiering, hyper-personalization, and intent data...

2 years ago

32 minutes

Interesting B2B Marketers

Episode 44: Establishing New Categorization and Humanizing Technology | Jamie Gier

In this episode of the Interesting B2B Marketers podcast, Steve and Jamie Gier, Chief Marketing Officer of DexCare, discussed a variety of topics including building a new category in the healthcare technology industry, humanizing technology for branding purposes, marketing lessons from their past experiences, current changes in marketing and the qualities they look for in B2B marketers. They also talked about the importance of establishing a personal board of directors in order to gain ...

2 years ago

37 minutes

Interesting B2B Marketers

Episode 43: Managing Channel Conflict & Navigating E-commerce in B2B | Brian Beck

In this episode of Interesting B2B Marketers, Steve sits down with Brian Beck, a veteran in the e-commerce field with over 20 years of experience specializing in B2B e-commerce. They discuss the case study of a manufacturer of pneumatic tools managing channel conflict due to numerous unidentified sellers on Amazon, as well as a distributor selling on Amazon, and the benefits and challenges associated with it. They also talk about Brian’s first marketing job, data-driven decision-m...

2 years ago

31 minutes

Interesting B2B Marketers

Episode 42: Keyword Targeting & User Engagement: Winning SEO Tactics | Andy Crestodina

In this episode of the Interesting B2B Marketers podcast, Steve sits in with Andy Crestodina, co-founder of Orbit Media Studios. Andy has over 22 years of experience in SEO and website visitor psychology research and shares two case studies on topics such as website redesigns, keyword targeting, user engagement metrics, conversion optimization, content marketing, and the impact of AI on search behavior. Through this conversation, Andy covers various aspects of digital marketing and emph...

2 years ago

32 minutes

Interesting B2B Marketers

Episode 41: Leveraging Thought Leadership and PR Strategies in the B2B Space | Amy Littleton

In this episode of the Interesting B2B Marketers podcast, Steve and Amy Littleton, President of Stretch PR, discuss the importance of thought leadership in the B2B space and how to use data and research as powerful tools for positioning a company. They also cover leveraging corporate channels on LinkedIn to build a brand, managing client expectations in PR, setting stretch goals, navigating difficult situations and crises, the skepticism some executives have towards marketing and...

2 years ago

29 minutes

Interesting B2B Marketers

Episode 40: Challenging Assumptions and Understanding the Customer Journey | Barbara Stewart

In the latest episode of the Interesting B2B Marketers Podcast, Steve and Barbara Stewart, Founder of Hiya Marketing, both have decades of diverse expertise in advertising, consultancy, marketing, and behavioral science. They discuss a case study on an enterprise productivity platform, the importance of understanding customer feedback, and how to evolve solutions based on user behavior and insights. Other topics include the challenges of advertising and promotion, simplifying complex proble...

2 years ago

36 minutes

Interesting B2B Marketers

Episode 39: Win-Loss Analysis & Creating Customer Communities | Nate Bagley

On the latest episode of the Interesting B2B Marketers podcast, Steve and Nate Bagley, Head of Content at Clozd, discuss how to implement a comprehensive win-loss analysis program within an organization. They also cover topics such as creating customer communities, understanding relationships for successful marketing campaigns, using great questions in marketing, identifying unideal customer profiles and focusing on long-term relationships, and the challenges of attribution in marketing. Pe...

2 years ago

35 minutes

Interesting B2B Marketers

Episode 38: Data-Driven Transformation to Unlock Revenue Growth| Ari Capogeannis

In the latest episode of the Interesting B2B Marketers podcast, Steve and Ari Capogeannis, Head of Revenue Marketing at Nvidia, discuss the balance between traditional and new marketing approaches focusing on data-driven transformation. They delve into revenue marketing, account-based marketing (ABM), and people-based marketing, as well as the value of customer relationships and cultivating data for personalized experiences. They also share their insights on vendor lock-in marketi...

2 years ago

40 minutes