In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...
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In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...
On the latest episode of the Interesting B2B Marketers podcast, Steve and Nate Bagley, Head of Content at Clozd, discuss how to implement a comprehensive win-loss analysis program within an organization. They also cover topics such as creating customer communities, understanding relationships for successful marketing campaigns, using great questions in marketing, identifying unideal customer profiles and focusing on long-term relationships, and the challenges of attribution in marketing. Pe...
Interesting B2B Marketers
In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...
