In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...
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In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...
Episode 43: Managing Channel Conflict & Navigating E-commerce in B2B | Brian Beck
Interesting B2B Marketers
31 minutes
2 years ago
Episode 43: Managing Channel Conflict & Navigating E-commerce in B2B | Brian Beck
In this episode of Interesting B2B Marketers, Steve sits down with Brian Beck, a veteran in the e-commerce field with over 20 years of experience specializing in B2B e-commerce. They discuss the case study of a manufacturer of pneumatic tools managing channel conflict due to numerous unidentified sellers on Amazon, as well as a distributor selling on Amazon, and the benefits and challenges associated with it. They also talk about Brian’s first marketing job, data-driven decision-m...
Interesting B2B Marketers
In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...
