In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...
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In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...
Episode 56: Transforming B2B Marketing with Deep Customer Insights and AI Innovation | Akash Pathak
Interesting B2B Marketers
28 minutes
1 year ago
Episode 56: Transforming B2B Marketing with Deep Customer Insights and AI Innovation | Akash Pathak
In this episode of the Interesting B2B Marketers Podcast, Steve sits down with Akash Pathak, a trailblazer in growth and digital transformation with over two decades of experience. Akash shares riveting narratives from his career, particularly focusing on two transformative case studies. The first one dives into a healthcare firm's innovative approach to understanding B2B customer needs, leading to impactful marketing strategies and digital content development that significantly improved ma...
Interesting B2B Marketers
In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer ...
