Higher Ed Conversations

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Higher Ed Conversations

Cheryl Broom

66 episodes

1 week ago

In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...

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In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...

Show more...

Episodes (20/66)

Higher Ed Conversations

Confronting Implicit Bias and Building Belonging in Higher Ed Marketing

In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...

1 week ago

42 minutes

Higher Ed Conversations

Saying No with Purpose: Building a Mission-Driven Marketing Office

What happens when your marketing office feels more like a sandwich shop, cranking out whatever people order, than a strategic partner on campus? That’s exactly the challenge Rachel McClelland faced when she stepped into her role at Pellissippi State. In this episode, Rachel joins Cheryl to discuss how she helped her team transition from being overwhelmed Subway “order takers” to becoming a strategic communications office aligned with the college’s mission. From rebranding the college logo to ...

1 month ago

32 minutes

Higher Ed Conversations

The Higher Ed Roadmap to Passing a Bond: Marketing, Messaging, and Community Trust

What does it take to pass a $600 million bond measure in a politically divided community? In this episode of Higher Ed Conversations, host Cheryl Broom sits down with Alex Breitler, Director of Marketing and Communications at San Joaquin Delta College, to unpack the strategy, stress, and surprising joys of leading a successful bond campaign. Alex shares how his background as a journalist helped him shape compelling, transparent messaging, why polling data became the campaign’s “North Star,” a...

2 months ago

32 minutes

Higher Ed Conversations

AI Isn’t Coming, It’s Here: How American University Embedded AI into Every Corner of Campus

What happens when a university doesn’t just adopt AI, but bakes it into its DNA? In this episode of Higher Ed Conversations, Cheryl sits down with two transformational leaders from American University to explore how AI is reshaping everything from curriculum design to campus marketing and student support. David Marchick and Angela Virtu pull back the curtain on AU’s groundbreaking AI integration, an effort so comprehensive that Poets&Quants called it “The most consequential AI trans...

3 months ago

37 minutes

Higher Ed Conversations

Why a Fractional CMO Might Be the Missing Piece in Your Higher Ed Marketing Strategy

What does a Fractional CMO actually do and why are ed-tech companies and colleges leaning into this flexible leadership model? In this episode, we’re joined by Gil Rogers, founder of GR7 Marketing, whose deep roots in ed-tech and higher ed make him a go-to strategist for institutions looking to get smarter, faster. Gil shares what it really means to step in as a fractional CMO, how he helps clients clarify their marketing roadmap, and why a part-time leader can sometimes deliver full-time imp...

4 months ago

39 minutes

Higher Ed Conversations

From High School to Higher Ed: 6 Factors That Predict College Success

Did you know that nearly one-third of college students drop out after their first year? In this episode, Carey Duke, assistant professor at North Greenville University and author of A Guide to Thrive!, joins me to explore why so many students struggle and what we can do about it. Carey breaks down the six key variables he uses to measure college readiness, offering a framework that goes beyond academics to include a student’s environment, mindset, motivation, and belief in their ability...

5 months ago

39 minutes

Higher Ed Conversations

The Power of Community & Family Engagement in Education

Today's guest, Marcela Andrés, is the CEO and president of designEDengagement, PBC, a consulting firm built around the idea that education can be transformed by enhancing the connection between students, families, educators, and communities. Her book, Purposeful Educator Connections, discusses how educators can strengthen their relationships with students and highlights five principles that can enhance the culture of the classroom. Throughout our conversation, Marcela emphasizes the importanc...

6 months ago

33 minutes

Higher Ed Conversations

Prioritizing Data Privacy Without Slowing Down Digital Marketing

There is a push and pull between an advertiser’s desire to attribute advertisement spending to lead generation and their responsibility to respect consumer privacy. In this episode, Raj Sudra, the Chief Technology Officer at Gannett, joins me to discuss his role and the intricacies of digital marketing attribution. He explains the technology and systems used, such as LocaliQ's proprietary Capture technology, pixel tracking, and the importance of compliance and data privacy. The conversation e...

7 months ago

32 minutes

Higher Ed Conversations

Enhancing Admissions: The Role of Admissions Counselor Morale in Higher Education

Teege Mettille, Director of Enrollment Success at enroll ml, is joining me today to talk about the crucial topic of college admissions. Teege shares his personal journey from being a first-generation college student to a thought leader in admissions, emphasizing the transformative impact of higher education. The conversation explores his book, 'The Admissions Counselor Malaise,' which delves into the challenges facing admission staff morale, especially post-pandemic. Key issues include the co...

8 months ago

34 minutes

Higher Ed Conversations

Using Branding to Highlight Existing History and Tell Your Story

Dr. Tina King, president of San Diego College of Continuing Education (SDCCE) joins me on the show today to talk about branding and how GradComm helped elevate the beauty already present in SDCCE to connect more with the community they served. We discuss the unique aspects of SDCCE as one of the largest non-credit institutions in the nation, focusing on its mission to provide free, accessible, high-quality education to a diverse student body, including undocumented students, immigrants, and r...

9 months ago

29 minutes

Higher Ed Conversations

Leveraging Predictive Modeling to Help Students from Enrollment to Graduation

What are the barriers that keep students from finishing an application or from completing their degree? Emily Coleman joins me today from HAI Analytics to discuss her company’s work in building predictive models for higher education institutions. These models help predict student behavior to optimize critical processes like the allocation of financial aid. Emily explains the importance of retaining data, overcoming data silos, and incorporating both human and artificial intelligence in predic...

10 months ago

28 minutes

Higher Ed Conversations

Leadership Development and the Importance of Organizational Happiness

The behavior of leaders in any organization is learned and passed down from team to team. With 89% of managers having no formal leadership training, today’s episode is an important conversation on learning what being a good leader looks like. Elaine Gosden, CEO of Blue Gnu Consulting, joins me from England to discuss leadership development and creating happier workplaces. Elaine outlines her company's approach, which focuses on learning and development initiatives to equip leaders and teams w...

11 months ago

37 minutes

Higher Ed Conversations

How to Use Crisis Communications to Be Ready for Anything

The worst time to plan a response to a crisis is in the middle of a crisis. My guest on the show today is Stephanie Craig, the president of crisis management firm, Kith. In this episode, we talk about the importance of planning for a crisis ahead of time and how to practice the plan so that it’s not forgotten when it’s needed. Stephanie stresses the importance of speedily handling a crisis by knowing your core values and establishing trust in the process you create. Listen in as we talk about...

1 year ago

40 minutes

Higher Ed Conversations

Engage New Students and Improve Their School Experience with AI

“How do I apply for financial aid?”, “When does the fall semester start?”, “Where can I change my class schedule?” Starting college comes with many questions. Our guest for this episode, Nick Martin, has developed a way for AI to help engage with prospective students while improving the experience of existing ones. Nick is the Co-Founder of Direqt, an organization that trains conversational AI chatbots on a school’s website, data, and social media content. After developing an AI that is an ex...

1 year ago

36 minutes

Higher Ed Conversations

Driving Inclusive Design in Higher Ed Communications

Today, I sit down with Beth Noel, a communicator dedicated to accessibility and inclusive design in higher education. Beth shares her journey into this field, which may have started with a challenge posed by an Office of Civil Rights letter regarding inaccessible PDFs. Still, it has resulted in a newfound commitment to diversity, equity, and belonging for students with disabilities. Beth and I discuss the steps taken to remediate accessibility issues, form a cross-college digital accessibilit...

1 year ago

34 minutes

Higher Ed Conversations

The Power and Strategy of Out-of-Home Media

In today's episode of Higher Ed Conversations, I talk with Christine Rose, the Regional Senior Marketing Director at Outfront, about the dynamic world of out-of-home (OOH) media. Christine shares her expertise in developing and executing marketing strategies across ten markets in the West region. Our conversation covers the tangible impact of OOH media, the importance of creative design, the use of data-driven insights for ad placement, and innovative ways to integrate digital strategies with...

1 year ago

33 minutes

Higher Ed Conversations

AI: the Tool that Brings Human Touch Back to Education

On this Higher Ed Conversations episode, I host a conversation with an Al expert and, more impressively, my sister-in-law, Suzi Boynton! Suzi is the Executive Assistant to the Superintendent and Board of Trustees for the San Marcos Unified School District, where she utilizes the tool of Al in her day-to-day work for the school system. In our conversation, we discussed Suzi's journey with AI and how its practical applications in her role enlightened her to its broader, more practical implicati...

1 year ago

34 minutes

Higher Ed Conversations

The Power of Direct Mail Marketing

In this episode, Keith Goodman, a direct mail marketing expert, discusses the resurgence of direct mail marketing across various industries, especially in education. Keith highlights direct mail's targeted approach, allowing for personalized messaging to different audiences, a significant advantage over digital ads' broad reach. He explains how direct mail utilizes detailed demographic and psychographic data, such as household composition, interests, and behaviors, to create highly effective ...

1 year ago

43 minutes

Higher Ed Conversations

Three Takeaways from Online Dating to Improve Your College's Marketing Plan

Today, on Higher Ed Conversations, I embark on my first solo episode! And with a very good reason –I've just released my first ebook, "Why Your Community CollegeMarketing is Failing: Lessons From Online Dating," which has already hit number one in several online categories! So, I'm here to dive into the book's three themes and how they've helped hundreds of colleges dramatically improve their marketing results. In this episode, I give you a sneak peek of the book and share how I take the topi...

1 year ago

35 minutes

Higher Ed Conversations

Strategies for Success in Workforce Development Courses

Many students cannot enroll in a two to four-year collegiate program, but they still desire access to professional skills that will allow them to obtain higher-earning jobs. This episode of Higher Ed Conversations features Linda Kurokawa, the Executive Director of Community Education & Workforce Development at MiraCosta College. Linda highlights the importance of community colleges investing in workforce development and employer relations, showcasing how MiraCosta has become a model...

1 year ago

43 minutes