In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...
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In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...
Three Takeaways from Online Dating to Improve Your College's Marketing Plan
Higher Ed Conversations
35 minutes
1 year ago
Three Takeaways from Online Dating to Improve Your College's Marketing Plan
Today, on Higher Ed Conversations, I embark on my first solo episode! And with a very good reason –I've just released my first ebook, "Why Your Community CollegeMarketing is Failing: Lessons From Online Dating," which has already hit number one in several online categories! So, I'm here to dive into the book's three themes and how they've helped hundreds of colleges dramatically improve their marketing results. In this episode, I give you a sneak peek of the book and share how I take the topi...
Higher Ed Conversations
In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...
