In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...
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In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...
Saying No with Purpose: Building a Mission-Driven Marketing Office
Higher Ed Conversations
32 minutes
1 month ago
Saying No with Purpose: Building a Mission-Driven Marketing Office
What happens when your marketing office feels more like a sandwich shop, cranking out whatever people order, than a strategic partner on campus? That’s exactly the challenge Rachel McClelland faced when she stepped into her role at Pellissippi State. In this episode, Rachel joins Cheryl to discuss how she helped her team transition from being overwhelmed Subway “order takers” to becoming a strategic communications office aligned with the college’s mission. From rebranding the college logo to ...
Higher Ed Conversations
In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...
