In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...
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In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...
Why a Fractional CMO Might Be the Missing Piece in Your Higher Ed Marketing Strategy
Higher Ed Conversations
39 minutes
4 months ago
Why a Fractional CMO Might Be the Missing Piece in Your Higher Ed Marketing Strategy
What does a Fractional CMO actually do and why are ed-tech companies and colleges leaning into this flexible leadership model? In this episode, we’re joined by Gil Rogers, founder of GR7 Marketing, whose deep roots in ed-tech and higher ed make him a go-to strategist for institutions looking to get smarter, faster. Gil shares what it really means to step in as a fractional CMO, how he helps clients clarify their marketing roadmap, and why a part-time leader can sometimes deliver full-time imp...
Higher Ed Conversations
In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...
