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GROW B2B FASTER

SAWOO

74 episodes

6 months ago

Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....

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Entrepreneurship

All content for GROW B2B FASTER is the property of SAWOO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....

Show more...

Entrepreneurship

Episodes (20/74)

GROW B2B FASTER

Ep 73 - Joerg Klueckmann - The Courage to be Different: Why You Need More Creativity in Your Data-Driven Marketing Strategy

Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....

1 year ago

47 minutes

GROW B2B FASTER

Ep 72 - Rodolfo Yiu - How Recharge's Head of Demand Generation Successfully Drives Pipeline for the Company

Driving demand for your company at every stage of your marketing funnel? Rodolfo shares how they do it at Recharge.In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full.You’ll learn:1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge2. How Recharge is distributing its demand gen investments in paid search as a market leader3. Why Rodolfo still regularly listens in on his team...

2 years ago

49 minutes

GROW B2B FASTER

Ep 71 - Sebastian Baier - The New Way of B2B? - How Buynomics went after Billion Dollar Companies First Without Driving Aggressive Sales Tactics

Out with the old, in with a $20B deal?Sometimes, not sticking to the known will skyrocket your B2B success:In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup! Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it.You’ll learn:1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup2. How Buynomics closed a €13MM Series A inv...

2 years ago

1 hour 15 minutes

GROW B2B FASTER

Shortcast: How to Grow Your Business Using a 4-Part Content Marketing Framework – with Brendan Hufford

Is content marketing dead?These days, many businesses pump all their marketing budget into running ads.But are they getting better results than they would with organic growth strategies?In today’s shortcast-episode, Brendan Hufford, Founder at Growth Sprints, chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework. You’ll learn:1. Brendan's 4-part content marketing framework that sees the most success2. What B2B Leaders...

2 years ago

9 minutes

GROW B2B FASTER

Ep 70 - Christian Kurtenbach - How Monta Leverages Ex-consultants to Drive Sales

Business environments are rapidly becoming more complex.Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales.But where are businesses finding salespeople with this unusual skill combination?Find out in today’s episode with our host Sammy and guest, Christian Kurtenbach, Director of Enterprise Sales at Monta.You’ll learn:1. The advantage of being a consultant first and then moving into enterprise sales2. How Christian leverages his con...

2 years ago

52 minutes

GROW B2B FASTER

Ep 69 - Pim Geurts - How to Build Your Own B2B Community

The secret to B2B sales success?Promotional one-way communication won’t cut it with today’s ad-exhausted B2B customer. Instead, you need to start building and nurturing long-term, meaningful relationships. Find out how in today’s episode with Pim Geurts, Global Director of Strategic Alliances at o9 Solutions and our host, Sammy. You’ll learn:1. What a B2B community is according to Pim2. How to build your own B2B community3. How to get your community members involved4. The value of B2B communi...

2 years ago

1 hour 3 minutes

GROW B2B FASTER

Ep 68 - Johannes Füß - 300% Wachstum in 1,5 Jahren: Das Erfolgsrezept der B2B Sales-Organisation von EGYM Wellpass

Wie hat EGYM Wellpass mit ihrer B2B-Sales Mannschaft in 1,5 Jahren 300% Wachstum gemeistert?EGYM Wellpass' Sales-Organisation ist von 20 auf 100 Mitarbeiter gewachsen – und das trotz der unsicheren Aussicht in der Fitnessbranche während der Pandemie. Heute teilt Johannes Füß, Vice President Sales bei EGYM Wellpass, seine Erfahrungen, Best Practices und Erfolge mit Sammy. Das erwartet Dich: 1. Auf welche Erfolgsschlüssel das B2B Sales-Team von EGYM Wellpass setzt2. Wie EGYM Wellpass ihre Sale...

2 years ago

1 hour 23 minutes

GROW B2B FASTER

Ep 67 - Michelle Pietsch - How to Build the Right Sales Team from Seed Stage to Series B

Who are the people you need in your company for scaling from Seed Stage to Series B?Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast!And now, Michelle Pietsch, Founding Partner at Minot Light Consulting, shares her best practices & insights with us.She chats with Sammy about her approach to building successful go-to-market strategies, and aligning teams to one goal. Here are 5 things you'll learn today:1. How start-ups suc...

2 years ago

1 hour 6 minutes

GROW B2B FASTER

Ep 66 - Shawn Green - How B2B Partnerships Create an Ecosystem of Value for Your Business

When should you start building a B2B partnership ecosystem?Immediately!According to Shawn Green, Go-To-Market Advisor at Upflow and Chassi, there isn’t a better time to start finding key partners than the present.In today’s episode with Sammy, he explains how building a partner ecosystem from the start helps you score those crucial first customers for your startup. You’ll learn:1. The right time to start building a partner ecosystem.2. Shawn’s advice to anyone who wants to start a partn...

2 years ago

1 hour 15 minutes

GROW B2B FASTER

Ep 65 - Carrie Kelly - How to Influence Your Whole Sales Pipeline with Marketing

Take a guess.Who is the most important stakeholder in your marketing strategy?The answer is simple — it’s your customers!In today’s episode, Carrie Kelly, Chief Marketing Officer at Cyderes, explains how getting close to your customers will help you execute effective marketing interventions that really influence your sales pipeline. You’ll learn:1. How to influence the sales pipeline with marketing2. Which metrics you should track to measure the impact of your marketing strategy3. Which conte...

2 years ago

1 hour 5 minutes

GROW B2B FASTER

Ep 64 - Johanna Fagerstedt - From small startup to global scale-up – the keys to growth through marketing

Marketing is not only a means to an end: It's the endgame. How does Quinyx leverage their marketing to build successful communities & drive growth?Johanna Fagerstedt, CMO at Quinyx, shares with Sammy, how they do it.What's in it for you:1. Why marketing doesn’t stop after winning a customer2. How Quinyx uses an annual community event to build thought leadership and create content3. Best practices for setting up a successful community event4. How Quinyx uses their "Customer Happiness...

2 years ago

1 hour 7 minutes

GROW B2B FASTER

Ep 63 - Massimo Pernicone - Driving Growth & Fueling Sales with the Right Sales Tools

Technology can bring the best out of you as a salesperson – If you let it.Today, our host Sammy is talking to Massimo Pernicone, Director at BTS, about how sales tools can help your B2B business grow.You'll learn:1. What problems companies face when introducing new tech for salespeople2. How to get your salespeople on board when adopting new sales tools3. What mistakes to be aware of when introducing new tools & how to avoid them4. How to choose the right sales tool for your company...

2 years ago

49 minutes

GROW B2B FASTER

Ep 62 - Bill Glenn - 40% Growth Each Year: Why Social Media is a Growth Accelerator for ExtraHop

How can you use social media to win leads, grow your B2B business and support sales?Bill Glenn, VP of Marketing at ExtraHop, has answers – and shares them with Sammy in today's GROW B2B FASTER episode.What's in it for you:1. Why social media plays a critical role for ExtraHop’s marketing and sales2. What role communities and in-person events play for ExtraHop’s marketing3. Why building in-house influencers is a win for the company4. How to use use cases to win clients in B2B5. How ExtraHop su...

2 years ago

1 hour 13 minutes

GROW B2B FASTER

Ep 61 - Bill Staikos - Building Successful Communities & Leveraging Thought Leadership for B2B Growth

How can you build active communities as a B2B company?Bill Staikos, Senior VP at Medallia, talks to Sammy about his experience in community building, what leverages Medallia's community, and how his personal brand on LinkedIn plays into it.What's in it for you:1. Why and how Medallia invests in their client led community & community events to drive growth2. How B2B companies can start building active communities3. Who to hire to be successful with community building4. How Bill sets his fo...

2 years ago

1 hour 19 minutes

GROW B2B FASTER

Ep 60 - How Can You Leverage Your Own Podcast to Win Clients? - Sammy Gebele on Peers over Beers with Chris Detzel

Creating connections + Giving value = Community-led growthToday, our host Sammy shares how he grows community by creating connections & giving value back to his network. You'll learn:1. How to leverage a podcast show to drive growth and create content2. How Sammy builds communities3. What KPIs to use to track community growth success4. Why meetups work for building strong connectionsThis episode was originally published on the “Peers Over Beers” podcast, hosted by Chris Detzel. About Chri...

2 years ago

38 minutes

GROW B2B FASTER

Ep 59 - Shannon Katschilo - Making Sales Fun: How Shannon Wins Leads on an Executive Level & Grows a Strong Sales Team for Zoomin Software

Value without trust won't win you leads. But how do you add one to the other?On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved.What’s in it for you:1. How putting the fun back in sales helps you build trust and up your sales game2. Why impersonal ‘spray and pray’ tactics are not the way to go 3. Shannan’s magic bullet for winning leads on an executive level4. How to ...

2 years ago

1 hour

GROW B2B FASTER

Ep 58 - Steve Baumgartner - 30% Growth Each Year: How Steve Sets up B2B Enterprise Sales Processes & Leverages Channel Sales for Maximum Success at inriver

How does inriver set up their sales machine and drive a steady 30% growth each year?Steve shares his vast knowledge on the most efficient and valuable B2B sales secrets with Sammy in today's episode.What's in it for you: 1. How to set up B2B enterprise sales processes with your sales teams to keep clients engaged2. How sales works with partner teams and marketing for effective channel management3. How inriver uses sales enablement content to drive customer growth4. Steve’s take on diffe...

2 years ago

1 hour 15 minutes

GROW B2B FASTER

Ep 57 - Monika den Os - Monika's Secret Sauce to Finding Great Content & How She Uses it to Generate Leads

How does Monika create & leverage her key content to drive growth at Bizzdesign? In today's episode, Monika shares her secret sauce to driving sales, building community, and generating the most valuable leads for her company Bizzdesign with Sammy.What's in it for you:1. How Monika creates her key content piece for the whole year 2. Monika’s best kept secret to driving valuable leads3. How Bizzdesign’s community program helps them drive sales4. How Bizzdesign leverages LinkedIn to get lase...

2 years ago

56 minutes

GROW B2B FASTER

Ep 56 - Steve Kline - First 100 Days as CRO – How Steve Planned and Started his CRO Position for Fast Impact at ENGIE Impact

How did Steve plan his first 100 days as the new CRO at ENGIE Impact to achieve maximum impact?Our guest today, Steve Kline, CRO at ENGIE Impact, shares his playbook for successfully structuring your sales team with Sammy.What's in it for you:1. Steve’s roadmap to starting as a new CRO at ENGIE Impact2. How to define a profile for hiring the best new talent to enhance your team3. How to structure your sales team for maximum success4. How your company culture influences your team 5. How to fin...

2 years ago

1 hour 13 minutes

GROW B2B FASTER

Ep 55 - Ira Sharp - Framework: How Ira Sharp Established Himself as a B2B Industry Thought Leader while working for Phoenix Contact USA

How did Ira Sharp establish himself as a B2B industry Thought Leader while working for Phoenix Contact USA?Today on our GROW B2B FASTER Show, LinkedIn Influencer Ira Sharp, Director of Product Marketing Automation at Phoenix Contact USA, shares his secret sauce for leveraging LinkedIn for maximum success: For yourself and your company! What’s in it for you:1. What framework Ira used to establish himself as an industry thought leader on LinkedIn2. How to expand your network and reach on Linked...

2 years ago

1 hour 8 minutes

GROW B2B FASTER

Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....