Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....
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Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....
Ep 72 - Rodolfo Yiu - How Recharge's Head of Demand Generation Successfully Drives Pipeline for the Company
GROW B2B FASTER
49 minutes
2 years ago
Ep 72 - Rodolfo Yiu - How Recharge's Head of Demand Generation Successfully Drives Pipeline for the Company
Driving demand for your company at every stage of your marketing funnel? Rodolfo shares how they do it at Recharge.In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full.You’ll learn:1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge2. How Recharge is distributing its demand gen investments in paid search as a market leader3. Why Rodolfo still regularly listens in on his team...
GROW B2B FASTER
Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....
