Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....
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Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....
Ep 67 - Michelle Pietsch - How to Build the Right Sales Team from Seed Stage to Series B
GROW B2B FASTER
1 hour 6 minutes
3 years ago
Ep 67 - Michelle Pietsch - How to Build the Right Sales Team from Seed Stage to Series B
Who are the people you need in your company for scaling from Seed Stage to Series B?Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast!And now, Michelle Pietsch, Founding Partner at Minot Light Consulting, shares her best practices & insights with us.She chats with Sammy about her approach to building successful go-to-market strategies, and aligning teams to one goal. Here are 5 things you'll learn today:1. How start-ups suc...
GROW B2B FASTER
Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....
