Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....
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Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....
Ep 71 - Sebastian Baier - The New Way of B2B? - How Buynomics went after Billion Dollar Companies First Without Driving Aggressive Sales Tactics
GROW B2B FASTER
1 hour 15 minutes
2 years ago
Ep 71 - Sebastian Baier - The New Way of B2B? - How Buynomics went after Billion Dollar Companies First Without Driving Aggressive Sales Tactics
Out with the old, in with a $20B deal?Sometimes, not sticking to the known will skyrocket your B2B success:In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup! Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it.You’ll learn:1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup2. How Buynomics closed a €13MM Series A inv...
GROW B2B FASTER
Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You’ll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3....
