Sustaining Your Marketing in Transitional Times: How to show up and share your work through uncertainty and change Welcome back to Grounding Visions! In today’s episode, I share an update as to why the podcast has been on hiatus (short answer: major fluctuations in my work and energy depletion) before getting into how to approach and sustain our work in volatile times of economic and personal uncertainty. I offer suggestions on how to approach using social media, AI, systems, structures and schedules to support sharing your work in ways that are aligned with your needs (and limits!) amongst the landscape of ever changing communication technologies. This episode is for you if you’ve been struggling with shifts in revenue, burnout, needing to change or pivot in your practice, or are just feeling like the old ways of marketing your work are no longer serving you—and would like support and encouragement to make changes and do what actually works for YOU!

A permission slip to reimagine how we might engage online with our work, deepening our connection to community, focusing on our visions and the magic they hold. This episode is for you if you are struggling with the paradox of desiring to remove yourself from the online space and the narrative that only in being online all the time doing all the things can you ever hope to be successful in your work. Another way IS possible—if only we can imagine it!

Inspired by my mini-course “Instagram as a Portal,” in this episode of Grounding Visions, I share simple reflections and tips to support you in reclaiming your agency in working with the social media platform. I also provide encouragement for those who want to bow out from using Instagram all together—and why it is so essential to not limit our online experience to social media in order to connect, share and learn. Whether or not you decide to work with the platform, this episode is here to inspire you with ideas for creating healthy boundaries around any online space, so that you can move into more mindful enjoyment and generative experiences within them.

Radical marketing: Honoring your inner motivation & natural rhythms After a brief break due to a bout of “too much excitement” exhaustion, the second season of Grounding Visions is back with permission and encouragement to find ways to share your work that actually works for YOU. I discuss the vested interest platforms like Substack and Instagram (along with many who work in the marketing field) have in encouraging constant content creation, and why this doesn’t equate to being “better” for small businesses or creatives. If you are feeling exhausted or overwhelmed by ALL THE THINGS when it comes to sharing your work with the world, this episode is here for you!

To kick off season two of Grounding Visions, I share a series of simple reflection questions to support you in cutting back on the busy work, and focusing your marketing efforts on what actually works for you—and feels good while you do it! If you are looking for a path—and permission—to step away from the incessant message that you must do ALL THE THINGS with marketing in order to be “successful,” this episode is here to help you move away from harmful, extractive tactics and values born out of dominator culture and into marketing your work in a way that feels aligned, authentic and even enjoyable.

Radical honesty from a professional communicator In this episode of Grounding Visions, I share reflections from working with social media as a communications professional to support you if you are feeling discouraged by how you perceive your “social media success” (or lack thereof). I offer how, as an early enthusiast of Instagram, my resulting journey with the platform has often generated feelings of insecurity and low-self worth—and why this experience is so common, troubling and not an actual reflection of one’s value. This vulnerable share around my own insecurity—especially as someone who has worked in the field professionally for over two decades—is for you if you struggle with the same. I offer reframes and knowledge to help ground you into your intentions and purpose with working with platforms like Instagram—because your work IS medicine the world needs now, and you should not be discouraged from sharing it because of the ultimate profit motives of those who benefit off of all the attention, time, energy and resources you put into these platforms! This share originally appeared as an essay in my Double Gemini substack newsletter.

Whether you consider yourself a maximalist, or a multi-passionate, or simply an artist who “does a lot of things,” this episode of Grounding Visions is here to support you in simplifying your communications so that you can avoid burnout and keep doing—and sharing—your awesome work without having to manage a zillion different accounts and platforms. In this episode, I share a simple process of taking inventory of how you are showing up with your work—how you want to be showing up with your work—with considerations around how to simplify your accounts and platforms. This process can help you spend more time focusing on doing your work, and less time sharing about it in ALL THE PLACES, while continuing to allow for space to honor your multiplicity in all its forms, and bringing in expansion and inspiration, however it comes to you.

If you’ve been feeling as though your brain is scrambled, you can’t stop checking your email or social media accounts and/or you are frozen when it comes to going online to share your work, you are not alone! Technology and information overwhelm is a very real thing we are increasingly experiencing—so if you’re in a phase where you are struggling with all the things, or if you want to incorporate techniques to prevent future burnout in sharing your work, this episode of Grounding Visions is for you. Here, I share about my own recent bout of tech overwhelm and offer ways to reframe your relationship with technology to honor your humanity and cycles of your work amidst the pressure to share your work unceasingly.

As part of the “Back 2 Basics” series, this Grounding Visions episode is all about shifting your perspective when it comes to how you see your communications—and how doing so can help ensure that your marketing not only makes sense to your audience, but that it speaks to them. In this episode, we talk about the importance of looking at your communications through the viewpoint of your audience on both a practical and an impactful level. I offer simple reflection questions and provide examples as to how you can incorporate this perspective shift to spot missing crucial information, to make sure your work can be engaged with (and invested in) and to craft more meaningful messaging that calls to the folks your work is for. Stay tuned for the next "Back 2 Basics" episode, where I'll be exploring how to build beautiful, functional websites that support your amazing work!

As part of the “Back 2 Basics” series, this Grounding Visions episode is all about the most simple, and yet essential, part of marketing your work—making sure that you are sharing clear communications that your audience can easily comprehend and engage with. In this episode, I explore why this important element is so often overlooked and share a few essential questions to help you consistently share professional level communications, no matter what your experience or background in marketing is. I also discuss the positives and negatives of holding the power of your marketing efforts in your hands, and my biggest “marketing hack” pet peeve and why I believe you shouldn’t fall prey to it! Stay tuned for future "Back 2 Basics" episodes in the coming weeks, where I'll be exploring how to create marketing that speaks to your audience, building better websites and more!

Today’s episode is all about embracing the new year no matter where you are in planning for 2024. I share prompts for you to explore that honor all you did in 2023 while grounding your intentions for the year ahead.

Feeling discouraged and overwhelmed when you think about marketing your work in 2024? Today’s Grounding Visions episode is for artists, healers, small business owners and social change makers like you who are afraid to take up space and be seen in sharing your work. Because you—and your work—are vital to creating a better world.

Does setting marketing goals and plans for the new year feel stressful? In today’s episode of Grounding Visions, I share simple tips to move away from shame and overwhelm, and move into ease and support, when it comes to planning for your marketing in the year to come. Whether you are ready to start planning now, or need to take a beat until after the holidays, this episode is here to help you create a marketing plan and set goals that will actually support your visions in 2024.

In today’s episode of Grounding Visions, we explore how to share your work authentically in a way that feels safe and right for you—and the magic that comes with doing so.

Welcome to episode two of Grounding Visions where we take a dive into perfectionism and the ways it may be holding you back from sharing your amazing work and magic with the world!

A welcome to Grounding Visions, a podcast from Society of Air, supporting artists, healers, small business owners and social change makers in sharing their work with the world in a way that feels authentic, aligned and even enjoyable. Because you have visions that are going places!