Holly Hilgenberg of Society of Air and Stained Ghost
16 episodes
1 month ago
Sustaining Your Marketing in Transitional Times: How to show up and share your work through uncertainty and change
Welcome back to Grounding Visions! In today’s episode, I share an update as to why the podcast has been on hiatus (short answer: major fluctuations in my work and energy depletion) before getting into how to approach and sustain our work in volatile times of economic and personal uncertainty.
I offer suggestions on how to approach using social media, AI, systems, structures and schedules to support sharing your work in ways that are aligned with your needs (and limits!) amongst the landscape of ever changing communication technologies.
This episode is for you if you’ve been struggling with shifts in revenue, burnout, needing to change or pivot in your practice, or are just feeling like the old ways of marketing your work are no longer serving you—and would like support and encouragement to make changes and do what actually works for YOU!
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Sustaining Your Marketing in Transitional Times: How to show up and share your work through uncertainty and change
Welcome back to Grounding Visions! In today’s episode, I share an update as to why the podcast has been on hiatus (short answer: major fluctuations in my work and energy depletion) before getting into how to approach and sustain our work in volatile times of economic and personal uncertainty.
I offer suggestions on how to approach using social media, AI, systems, structures and schedules to support sharing your work in ways that are aligned with your needs (and limits!) amongst the landscape of ever changing communication technologies.
This episode is for you if you’ve been struggling with shifts in revenue, burnout, needing to change or pivot in your practice, or are just feeling like the old ways of marketing your work are no longer serving you—and would like support and encouragement to make changes and do what actually works for YOU!
As part of the “Back 2 Basics” series, this Grounding Visions episode is all about the most simple, and yet essential, part of marketing your work—making sure that you are sharing clear communications that your audience can easily comprehend and engage with.
In this episode, I explore why this important element is so often overlooked and share a few essential questions to help you consistently share professional level communications, no matter what your experience or background in marketing is. I also discuss the positives and negatives of holding the power of your marketing efforts in your hands, and my biggest “marketing hack” pet peeve and why I believe you shouldn’t fall prey to it!
Stay tuned for future "Back 2 Basics" episodes in the coming weeks, where I'll be exploring how to create marketing that speaks to your audience, building better websites and more!
Grounding Visions
Sustaining Your Marketing in Transitional Times: How to show up and share your work through uncertainty and change
Welcome back to Grounding Visions! In today’s episode, I share an update as to why the podcast has been on hiatus (short answer: major fluctuations in my work and energy depletion) before getting into how to approach and sustain our work in volatile times of economic and personal uncertainty.
I offer suggestions on how to approach using social media, AI, systems, structures and schedules to support sharing your work in ways that are aligned with your needs (and limits!) amongst the landscape of ever changing communication technologies.
This episode is for you if you’ve been struggling with shifts in revenue, burnout, needing to change or pivot in your practice, or are just feeling like the old ways of marketing your work are no longer serving you—and would like support and encouragement to make changes and do what actually works for YOU!
