Holly Hilgenberg of Society of Air and Stained Ghost
16 episodes
1 month ago
Sustaining Your Marketing in Transitional Times: How to show up and share your work through uncertainty and change
Welcome back to Grounding Visions! In today’s episode, I share an update as to why the podcast has been on hiatus (short answer: major fluctuations in my work and energy depletion) before getting into how to approach and sustain our work in volatile times of economic and personal uncertainty.
I offer suggestions on how to approach using social media, AI, systems, structures and schedules to support sharing your work in ways that are aligned with your needs (and limits!) amongst the landscape of ever changing communication technologies.
This episode is for you if you’ve been struggling with shifts in revenue, burnout, needing to change or pivot in your practice, or are just feeling like the old ways of marketing your work are no longer serving you—and would like support and encouragement to make changes and do what actually works for YOU!
All content for Grounding Visions is the property of Holly Hilgenberg of Society of Air and Stained Ghost and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sustaining Your Marketing in Transitional Times: How to show up and share your work through uncertainty and change
Welcome back to Grounding Visions! In today’s episode, I share an update as to why the podcast has been on hiatus (short answer: major fluctuations in my work and energy depletion) before getting into how to approach and sustain our work in volatile times of economic and personal uncertainty.
I offer suggestions on how to approach using social media, AI, systems, structures and schedules to support sharing your work in ways that are aligned with your needs (and limits!) amongst the landscape of ever changing communication technologies.
This episode is for you if you’ve been struggling with shifts in revenue, burnout, needing to change or pivot in your practice, or are just feeling like the old ways of marketing your work are no longer serving you—and would like support and encouragement to make changes and do what actually works for YOU!
Radical honesty from a professional communicator
In this episode of Grounding Visions, I share reflections from working with social media as a communications professional to support you if you are feeling discouraged by how you perceive your “social media success” (or lack thereof).
I offer how, as an early enthusiast of Instagram, my resulting journey with the platform has often generated feelings of insecurity and low-self worth—and why this experience is so common, troubling and not an actual reflection of one’s value.
This vulnerable share around my own insecurity—especially as someone who has worked in the field professionally for over two decades—is for you if you struggle with the same. I offer reframes and knowledge to help ground you into your intentions and purpose with working with platforms like Instagram—because your work IS medicine the world needs now, and you should not be discouraged from sharing it because of the ultimate profit motives of those who benefit off of all the attention, time, energy and resources you put into these platforms!
This share originally appeared as an essay in my Double Gemini substack newsletter.
Grounding Visions
Sustaining Your Marketing in Transitional Times: How to show up and share your work through uncertainty and change
Welcome back to Grounding Visions! In today’s episode, I share an update as to why the podcast has been on hiatus (short answer: major fluctuations in my work and energy depletion) before getting into how to approach and sustain our work in volatile times of economic and personal uncertainty.
I offer suggestions on how to approach using social media, AI, systems, structures and schedules to support sharing your work in ways that are aligned with your needs (and limits!) amongst the landscape of ever changing communication technologies.
This episode is for you if you’ve been struggling with shifts in revenue, burnout, needing to change or pivot in your practice, or are just feeling like the old ways of marketing your work are no longer serving you—and would like support and encouragement to make changes and do what actually works for YOU!