Holly Hilgenberg of Society of Air and Stained Ghost
16 episodes
1 month ago
Sustaining Your Marketing in Transitional Times: How to show up and share your work through uncertainty and change
Welcome back to Grounding Visions! In today’s episode, I share an update as to why the podcast has been on hiatus (short answer: major fluctuations in my work and energy depletion) before getting into how to approach and sustain our work in volatile times of economic and personal uncertainty.
I offer suggestions on how to approach using social media, AI, systems, structures and schedules to support sharing your work in ways that are aligned with your needs (and limits!) amongst the landscape of ever changing communication technologies.
This episode is for you if you’ve been struggling with shifts in revenue, burnout, needing to change or pivot in your practice, or are just feeling like the old ways of marketing your work are no longer serving you—and would like support and encouragement to make changes and do what actually works for YOU!
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Sustaining Your Marketing in Transitional Times: How to show up and share your work through uncertainty and change
Welcome back to Grounding Visions! In today’s episode, I share an update as to why the podcast has been on hiatus (short answer: major fluctuations in my work and energy depletion) before getting into how to approach and sustain our work in volatile times of economic and personal uncertainty.
I offer suggestions on how to approach using social media, AI, systems, structures and schedules to support sharing your work in ways that are aligned with your needs (and limits!) amongst the landscape of ever changing communication technologies.
This episode is for you if you’ve been struggling with shifts in revenue, burnout, needing to change or pivot in your practice, or are just feeling like the old ways of marketing your work are no longer serving you—and would like support and encouragement to make changes and do what actually works for YOU!
As part of the “Back 2 Basics” series, this Grounding Visions episode is all about shifting your perspective when it comes to how you see your communications—and how doing so can help ensure that your marketing not only makes sense to your audience, but that it speaks to them.
In this episode, we talk about the importance of looking at your communications through the viewpoint of your audience on both a practical and an impactful level. I offer simple reflection questions and provide examples as to how you can incorporate this perspective shift to spot missing crucial information, to make sure your work can be engaged with (and invested in) and to craft more meaningful messaging that calls to the folks your work is for.
Stay tuned for the next "Back 2 Basics" episode, where I'll be exploring how to build beautiful, functional websites that support your amazing work!
Grounding Visions
Sustaining Your Marketing in Transitional Times: How to show up and share your work through uncertainty and change
Welcome back to Grounding Visions! In today’s episode, I share an update as to why the podcast has been on hiatus (short answer: major fluctuations in my work and energy depletion) before getting into how to approach and sustain our work in volatile times of economic and personal uncertainty.
I offer suggestions on how to approach using social media, AI, systems, structures and schedules to support sharing your work in ways that are aligned with your needs (and limits!) amongst the landscape of ever changing communication technologies.
This episode is for you if you’ve been struggling with shifts in revenue, burnout, needing to change or pivot in your practice, or are just feeling like the old ways of marketing your work are no longer serving you—and would like support and encouragement to make changes and do what actually works for YOU!
