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Google Ad & Meta Ad Strategies

Artur MacLellan

20 episodes

1 week ago

🚨 You're Killing Your Growth by Pausing Google Ads Too Early — Here's What To Do Instead Are you sabotaging your own success by making decisions too soon? In this live coaching session, we uncover a critical mistake media buyers and founders make when scaling Google Ads: they pause campaigns before the data even has time to mature. I walk through a real Google Ads account to show exactly: ✅ Where to find conversion lag ✅ How to understand time-delayed results ✅ What signals matter for long...

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🚨 You're Killing Your Growth by Pausing Google Ads Too Early — Here's What To Do Instead Are you sabotaging your own success by making decisions too soon? In this live coaching session, we uncover a critical mistake media buyers and founders make when scaling Google Ads: they pause campaigns before the data even has time to mature. I walk through a real Google Ads account to show exactly: ✅ Where to find conversion lag ✅ How to understand time-delayed results ✅ What signals matter for long...

Show more...

Episodes (18/20)

Google Ad & Meta Ad Strategies

The most evil Marketing lie of our time

In this conversation, Artur MacLellan discusses the challenges of attribution in digital marketing, particularly how traditional attribution software often relies on modeled data and can misattribute conversions. He introduces a new method for tracking user journeys that provides accurate data on where users come from and how they interact with various marketing channels. This innovative approach aims to help small businesses optimize their marketing efforts by providing clear insights into u...

1 month ago

6 minutes

Google Ad & Meta Ad Strategies

The World’s Quickest Google Ads Scaling Guide

In this quick guide, learn the essentials of scaling Google Ads effectively to grow your business quickly. Discover common pitfalls businesses encounter when attempting to scale, and practical strategies to break through these barriers and maximize your advertising potential. Key Takeaways: 🔑 Recognize how restrictive bidding strategies such as TCPA and tROAS may limit your Google Ads scaling potential. 🔑 Apply the "Feeder Strategy" (see how here: https://www.youtube.com/watch?v=AoID4oVWO2s...

1 month ago

4 minutes

Google Ad & Meta Ad Strategies

How to BEAT Google at it's Own CPC Game in 3 Minutes

How to Reduce Google Ads CPC! In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. These included reducing the average CPC, lowering the cost per conversi...

1 month ago

3 minutes

Google Ad & Meta Ad Strategies

Secrets to Make Facebook Ads Actually Work

Summary In this conversation, Artur MacLellan shares a comprehensive strategy for maximizing Facebook Ads and Meta Ads to achieve significant revenue growth. He outlines a five-step process that includes conducting thorough audience research, developing ad variations, setting up top and bottom funnel campaigns, and understanding the importance of measuring success and attribution. The discussion emphasizes the need for effective targeting, testing, and the use of customer feedback to enhance...

2 months ago

14 minutes

Google Ad & Meta Ad Strategies

NEW Google Ads Secrets, Tips & Strategies to Dominate in 2025

Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift from keyword-based bidding to audience-focused smart bidding is changing the game. Learn the Google Ads strategies that actually work and discover expert Google Ads tips to stay ahead of the competition. I share real-world experiences, discussing why adding negative keywords can hurt your ca...

2 months ago

13 minutes

Google Ad & Meta Ad Strategies

Aaron Young Says STOP Scaling Google Ads (Until You Do This)

In this conversation, Aaron Young shares his extensive experience with Google Ads, discussing the importance of foundational strategies for scaling campaigns effectively. He emphasizes the need to understand core concepts and the business itself to drive successful results. The discussion covers the bottom-up funnel strategy, the role of video and display advertising, audience targeting, and the significance of conversion actions and messaging tailored to different stages of the customer jour...

2 months ago

25 minutes

Google Ad & Meta Ad Strategies

Google Lead Gen Advice You NEED to SUCCEED in 2025

In this detailed discussion, Artur MacLellan outlines a strategic framework for running Google Ads campaigns specifically tailored to generate high-quality leads. He highlights how a solid understanding of the product or service is essential for configuring campaigns that truly resonate with target audiences—a cornerstone principle of any effective Google Lead Gen initiative. The conversation underscores the importance of starting with a “Maximize conversions” bidding strategy, then refining ...

2 months ago

19 minutes

Google Ad & Meta Ad Strategies

Proven Marketing Attribution Steps That Actually Save You Money

In this conversation, Artur MacLellan delves into the prevalent issue of marketing attribution, emphasizing its critical role in understanding where leads are originating. He underscores that effective marketing attribution is essential for businesses to make informed decisions and allocate budgets wisely. Artur outlines three key steps to enhance lead tracking and marketing attribution: implementing server-side tracking for more accurate data, conducting incrementality testing to measure tru...

3 months ago

8 minutes

Google Ad & Meta Ad Strategies

Google Ads Feeder Strategy By John Moran: Get 187% More REVENUE with NEW Update To STRATEGY!

In this podcast, Artur MacLellan goes in-depth into the effectiveness and challenges of the Google Ads Maximized Clicks strategy. He shows how the approach can bring in traffic, though it requires being handled with care to make certain that the outcome of the campaigns answers the business questions. Artur emphasizes the importance of leveraging a Google Ads feeder strategy to identify high-performing keywords and refine campaign performance. The discussion also highlights the importance of...

3 months ago

6 minutes

Google Ad & Meta Ad Strategies

MIND-BLOWING New Google Shopping Ad Strategy to GET #1

In this conversation, Artur MacLellan discusses a successful Google Ads Standard Shopping/Shopify strategy that led to a 514% increase in sales. He outlines a five-step approach to optimize Google Ads campaigns, focusing on keyword research, product duplication, and campaign management. Throughout the discussion, he highlights how implementing a google shopping ad strategy to get #1 can significantly enhance visibility and drive sales.Artur emphasizes the importance of positioning in the auct...

4 months ago

21 minutes

Google Ad & Meta Ad Strategies

The Best Proven Google Ads Broad Match Search Strategy!

In this conversation, Artur MacLellan shares a detailed Google Ads Broad Match Search Strategy that reduced his cost per lead by an impressive 60%. He walks through a four-step process: analyzing existing data to identify opportunities, setting up a well-structured campaign, allowing the Google Ads Broad Match Search Strategy to run without interference, and then thoroughly analyzing and scaling the results. Artur underscores the significance of understanding how recent updates to Google Ads ...

5 months ago

22 minutes

Google Ad & Meta Ad Strategies

EPIC Time Saver: Use ChatGPT for Google Ads Copy - EASY!

In this conversation, Artur MacLellan dives into the innovative use of AI tools, with a focus on ChatGPT for google ad copy, as well as platforms like perplexity.ai, to create highly effective and engaging ad content. Artur shares examples of his custom GPT and custom Space in Perplexity in how it models it's writing after some of the best copywriter, while avoiding common AI words, and leveraging best practices with ad copy utilizing the shoe brand Kizik, showcasing how ChatGPT for google ad...

5 months ago

12 minutes

Google Ad & Meta Ad Strategies

Google Search Ads For Beginners - The ULTIMATE Tutorial for 2025

Looking to master Google Search Ads in 2025? In this comprehensive tutorial, I’ll walk you through everything you need to know to set up and optimize your first Google Search Ads campaign. Whether you're just starting out or looking to improve your skills, this guide will help you create ads that drive traffic, generate leads, and boost conversions.In This Video, You’ll Learn:How to set up a Google Search Ads campaign from scratch• Choosing the right campaign goals (sales, leads, or website v...

5 months ago

13 minutes

Google Ad & Meta Ad Strategies

ULTIMATE Google Keyword Planner & Research Guide for MORE PROFIT (2025)

In this podcast I show you how I use the google keyword planner for success campaigns & keyword research.This is the first part of a three part series on how to set up your Google Ads Campaigns for success! ULTIMATE Google Keyword Planner & Research Guide for MORE PROFIT in 2025!In this podcast I show you exactly how to use the Google Keyword Planner in the NEW GOOGLE ADS UI Dashboard for 2024 & 2025!I show you how to use the Google Keyword Planner to find keywords that are likely...

5 months ago

21 minutes

Google Ad & Meta Ad Strategies

AUTOMATE Your Google Ads Negative Keywords!

In this video, Artur MacLellan introduces a powerful Google Ads negative keyword script that automates the management of negative keywords in Google Ads campaigns. This Google Ads negative keyword script allows advertisers to effectively manage negative keyword lists, ensuring that irrelevant searches are excluded from campaigns. He demonstrates how to add negative keywords in AdWords, including the use of various keyword match types like broad, exact, and phrase. By optimizing campaigns with...

6 months ago

12 minutes

Google Ad & Meta Ad Strategies

How to Get High QUALITY Leads on Facebook using Conditional Logic in 2024 (STEP-BY-STEP TUTORIAL)

One of Facebook/Meta’s most powerful features is their instant lead forms. But we know that not all leads are created equal. This is where we are going to talk about how to get high quality leads on facebook using conditional logic. In 2024 we can now reject leads that we don’t want as lead and further train the facebook algorithm to get leads for your business that are going to be valuable.Stop paying for tire-kickers and leverage conditional logic. I will do a step by step tutorial walking ...

6 months ago

21 minutes

Google Ad & Meta Ad Strategies

Google Ads vs Meta Ads (Facebook) 2024: Which is Better For Your Business (A Comprehensive Guide to Choose)

Google Ads vs Meta Ads (Facebook)🚀 Choosing the Right Ad Platform for 2024: A Complete Breakdown 🚀Whether you're capturing demand or generating awareness, selecting the right ad platform is crucial for success. Here’s how to make the best choice for your business:1️⃣ Demand Capture vs. Demand Generation:Demand Capture: Platforms like Google Ads are perfect when people are already searching for your product (e.g., "urgent care near me").Demand Generation: If you need to create awareness, platf...

6 months ago

19 minutes

Google Ad & Meta Ad Strategies

SHOCKING Google Ads Secret to Decrease CPC and Boost Profit (John Moran Google Ads Feeder Strategy)

Artur MacLellan, the expert that other agencies turn to when they don’t know what to do, breaks down the most effective digital advertising strategies. Each episode shares real-world tactics from Google and Meta ad campaigns that drive results. Tune in for actionable insights and expert tips to help you optimize your own campaigns like a pro.Learn how to decrease CPC on Google Ads for lead generation in this podcast. Discover a great strategy to lower your cost per click and generate more lea...

6 months ago

26 minutes