Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search term...
All content for Google Ad & Meta Ad Strategies is the property of Artur MacLellan and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search term...
Summary In this conversation, Artur MacLellan shares a comprehensive strategy for maximizing Facebook Ads and Meta Ads to achieve significant revenue growth. He outlines a five-step process that includes conducting thorough audience research, developing ad variations, setting up top and bottom funnel campaigns, and understanding the importance of measuring success and attribution. The discussion emphasizes the need for effective targeting, testing, and the use of customer feedback to enhance...
Google Ad & Meta Ad Strategies
Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search term...
