Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search term...
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Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search term...
Google Ads are crushing small businesses—and I have the data to prove it. In this analysis, I reveal shocking research showing CPCs have doubled since 2020 while total clicks dropped 13%. If you're a small business owner struggling with Google Ads, spending more but getting less, you need to see these numbers. Plus, I'm offering FREE campaign rebuilds to one business every month (link below). ⏱️ CHAPTERS & TIMESTAMPS: 0:00 – Introduction 0:46 – Andrew's Story 1:28 – The Shocking Data 2:3...
Google Ad & Meta Ad Strategies
Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search term...