Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search term...
All content for Google Ad & Meta Ad Strategies is the property of Artur MacLellan and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search term...
Proven Marketing Attribution Steps That Actually Save You Money
Google Ad & Meta Ad Strategies
8 minutes
10 months ago
Proven Marketing Attribution Steps That Actually Save You Money
In this conversation, Artur MacLellan delves into the prevalent issue of marketing attribution, emphasizing its critical role in understanding where leads are originating. He underscores that effective marketing attribution is essential for businesses to make informed decisions and allocate budgets wisely. Artur outlines three key steps to enhance lead tracking and marketing attribution: implementing server-side tracking for more accurate data, conducting incrementality testing to measure tru...
Google Ad & Meta Ad Strategies
Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search term...
