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Garlic Marketing Show
Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.
551 episodes
3 weeks ago
In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques, secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show.. PS There might be some food talk but it’s not guaranteed... PPS Garlic doesn’t really stink. Neither should your marketing..... PPPS I don’t like when people overuse Post Scripts. And #hashtags.

Hosted on Acast. See acast.com/privacy for more information.

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All content for Garlic Marketing Show is the property of Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques, secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show.. PS There might be some food talk but it’s not guaranteed... PPS Garlic doesn’t really stink. Neither should your marketing..... PPPS I don’t like when people overuse Post Scripts. And #hashtags.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
Entrepreneurship
Episodes (20/551)
Garlic Marketing Show
How to Avoid Burnout While Scaling Your Business with Dan Kuschell’s Recalibration Method

As an entrepreneur, when was the last time you stepped back to recalibrate?


As Founder, Chairman, and CEO of Breakthrough3X, Dan Kuschell reveals how he went from near burnout to building and selling multiple companies and why most entrepreneurs are growing the wrong way. With 30+ years of experience building and selling companies, he knows how to spot blind spots and turn them into opportunities for growth.


Dan shares the frameworks and mindset shifts that saved his health, transformed his business, and created lasting impact. From rethinking the “know, like, trust” formula to building a 7-figure business with just 400 followers, this episode will challenge everything you thought you knew about growth.


Dan breaks down the 5 pillars every business owner needs to scale simply, why automation without personalization is dangerous, and the quick 8-word exercise that can clarify your message instantly.


Whether you’re an entrepreneur, marketer, or small business owner, this episode will show you how to play bigger without burning out.


What You’ll Learn in This Episode:

  • Why the popular “know, like, trust” formula is a lie — and what actually works
  • The 8-word exercise that instantly sharpens your message
  • How one entrepreneur built a 7-figure business with just 400 followers
  • The 5-pillar system to identify where your business is stuck
  • Why automation without personalization will kill your growth
  • How partnerships can protect and scale your business


Connect with Dan Kuschell:

Email: dan@breakthrough3x.com

Website: https://breakthrough3x.com

LinkedIn: https://www.linkedin.com/in/dankuschell


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

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3 weeks ago
44 minutes 42 seconds

Garlic Marketing Show
Hormozi’s $100M Launch, Why Entrepreneurs Fail at Hiring, and the Rise of AEO with Kasim Aslam

What if the most important entrepreneurial skill isn’t marketing, sales, or even vision but hiring the right people?


Kasim Aslam is a seasoned entrepreneur who has built several 7- and 8-figure companies and achieved two successful exits. He is the Co-Founder of Driven Mastermind, a community where entrepreneurs support each other to grow and scale their businesses. As the Founder and CEO of Solutions 8, one of the world’s leading Google Ads agencies, he also shares powerful insights on building self-sustaining teams and spotting the next big trends in digital marketing to help founders scale.


He explains why Answer Engine Optimization (AEO) will redefine SEO, breaks down the truth behind Alex Hormozi’s $100M “launch,” and shows why YouTube is the most powerful growth channel entrepreneurs are ignoring. He dives into hiring strategies, long-term content plays, and what it really takes to build sustainable business success.


Whether you’re a startup founder, marketer, or established entrepreneur, this conversation will shift how you think about growth, hiring, and the future of digital marketing.


What You’ll Learn:

  • Why hiring is the #1 skill for entrepreneurs
  • The rise of Answer Engine Optimization (AEO)
  • The truth about Hormozi’s $100M launch
  • Why YouTube outperforms other platforms


Connect with Kasim Aslam:

Website: https://sol8.com/

LinkedIn: https://www.linkedin.com/in/kasimaslam/


You do NOT want to miss this!


Kasim is giving away his game-changing Hire Book, that is completely FREE! Yup, no catch, no upsells, nothing hiding in the back end. Just straight-up gold to help you hire the right people and transform your business.

And here’s the wild part: if you use his process and land the perfect hire, tag Kasim on social media. He’ll reward you with a FREE course to kickstart that person’s journey. 🤯 Who does that?!


👉 Grab your copy NOW before you forget: https://thehirebook.com/ 


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
48 minutes 34 seconds

Garlic Marketing Show
Can AI Really Save Your Business? Stephen Pope on Smarter Automations and YouTube Growth

What if the biggest AI mistake isn’t about the prompts you write but expecting it to replace your creativity?


Stephen Pope, founder of No Code Architects and Vibing Coders, joins Ian to reveal how businesses can avoid the hype traps of AI while using automation and YouTube to actually grow. With 40 years of coding and a fast-growing YouTube channel, Stephen shares the hard lessons from building tools, selling a company, and nearly watching his product collapse overnight.


From using ChatGPT to save his business in 24 hours, to growing a community around automation and AI, Stephen explains why most “AI hacks” don’t work in practice and what you should focus on instead. He breaks down the pitfalls of faceless video generators, the power of practical automations, and why good content will always beat flashy gimmicks.


Whether you’re a founder, content creator, or entrepreneur, this episode will change the way you approach AI, video, and automation.


What You’ll Learn in This Episode:

  • How Stephen used ChatGPT to save his business in 24 hours
  • The pitfalls of AI doing all the choices for you
  • The Coolest AI Skilll
  • Do you need Faceless Video Generators? 
  • How Stephen grew his YouTube channel the right way
  • Why tools can’t replace creativity (and how video 10x’s growth)
  • Practical ways to add AI without overwhelming your team


Connect with Stephen Pope:

Website: No-Code Architects

Communities: Vibing Coders

YouTube: Stephen G. Pope Channel

LinkedIn: https://www.linkedin.com/in/stephengregorypope/


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
51 minutes 20 seconds

Garlic Marketing Show
How This Fitness Business Scaled to $70K/Month with Client Stories - Glenn Dawson

🎯 Want to see how a struggling fitness coach built a $70K/month business without long sales calls?


Meet Glenn Dawson, founder of ResetU Fitness. Instead of relying on scripts, funnels, or endless ads, Glenn scaled his business by harnessing the power of client case stories. Today, ResetU consistently generates high-ticket sales by transforming real client struggles into proof of what’s possible.


What You’ll Learn:

  • Why case stories build belief and close clients better than traditional funnels
  • The short-call framework Glenn uses to replace pushy, hour-long sales conversations
  • How YouTube became ResetU’s only funnel to scale past $70K/month
  • The mindset shift that transformed Glenn from personal struggles to leading a 7-figure fitness business


This isn’t about chasing leads. It’s about building a system where prospects show up already convinced you can help them.


Glenn went from personal hardship to confidently leading a nearly 7-figure fitness business fueled by stories and authenticity. No manipulation. No pressure. Just real transformations that prospects can see themselves in.


Connect with Glenn Dawson:

Website: ResetU Fitness

LinkedIn: https://www.linkedin.com/in/glenn-dawson-98205414/


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
1 hour 5 minutes 3 seconds

Garlic Marketing Show
Building an AI-First Agency: Embrace Failure, Empower Teams, and Win with Brent Weaver

Have you ever wondered why most AI projects fail and what separates the few that actually transform businesses?


Brent Weaver, CEO of E2M Solutions Inc. and longtime agency growth leader, has spent years helping agencies adopt AI the right way. His specialty? Turning failed experiments into future wins by building a culture where teams feel empowered, not replaced.


Instead of chasing every shiny AI tool, Brent shows why failure is part of the plan and how the smartest agencies turn it into their competitive edge. From failure rates to creating AI-powered “superheroes,” his insights reveal what it really takes to thrive in the AI era. You’ll discover how to build momentum with AI inside your team, avoid costly pitfalls, and position your agency for long-term success.


What You’ll Learn:

  • The “Not Yet” folder strategy for future-proofing ideas
  • How AI First Saturdays keep teams engaged and innovative
  • Simple tools E2M built to cut costs and save time
  • How to turn employees into AI-powered “superheroes”


Connect with Brent & E2M Solutions:

  • LinkedIn: https://www.linkedin.com/in/brentweaver
  • Website: https://www.e2msolutions.com/
  • Event: https://joinvistara.com/
  • Email: brent@e2msolutions.com


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
37 minutes 36 seconds

Garlic Marketing Show
Law Firm Intake Specialists Shannon and Will Dukes of FecundFig Reveal How to Train Your Team

What if the real reason your business isn’t closing clients has nothing to do with your ads, SEO, or lead volume but with what happens after the phone rings?


Shannon & Will Dukes, the team behind FecundFig, a sales consulting agency for law firms, sit down with Ian to reveal why intake and follow-up are the most overlooked drivers of business growth. For over 15 years, they’ve helped firms stop wasting money on bad leads by fixing scripts, training teams, and responding to prospects within minutes.


From replacing voicemail with live intake, to building 26-week nurture systems that convert long after the first call, Shannon & Will explain how law firms can finally turn missed leads into consistent clients. They share the 5-minute rule, the power of referral systems, and why intake is the green zone where all the money is made.


Whether you run a law firm, agency, or service-based business, this episode will change how you think about sales. It will also show you why fixing intake and follow-up will grow your business faster than any new ad campaign.


What You’ll Learn in This Episode:

  • Why lost sales aren’t really a lead problem
  • The 5-minute rule for converting prospects
  • Scripts & training that turn calls into clients
  • How 26 weeks of follow-up closes more deals
  • Turning unqualified leads into 5-star reviews



Connect with Shannon & Will Dukes:

Website: FecundFig

Shannon Dukes

Will Dukes 




Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
36 minutes 31 seconds

Garlic Marketing Show
Beat AI Spam with Authentic LinkedIn Messaging and Land Fortune 500 Clients

What’s the fastest way to ruin a potential deal on LinkedIn before it even starts?


Kelly Atwater knows the answer because she’s been there herself. With nearly 30 years in sales development, she’s made and learned from every mistake in outbound marketing. Those lessons have shaped a process that now delivers consistent, high-quality meetings with executives who were once thought impossible to reach.


She reveals why selling too soon kills deals, how she grew one client’s Social Selling Index by 52% in just three months, and why she refuses to rely on AI-driven spam. She also shares her authentic, relationship-first approach that makes her the “easy button” for LinkedIn leads. From security startups to Fortune 500 wins, her results prove that personalization and patience drive real success.


What You’ll learn:

  • Why authentic, personalized messages outperform AI-driven spam
  • How improving your Social Selling Index (SSI) boosts visibility and responses
  • Kelly’s “easy button” approach to consistently booking quality meetings
  • Why revenue, not lead volume, should be your ultimate metric
  • Simple DIY outreach tips to improve your own LinkedIn strategy today


Connect with Kelly and Engage Biz Dev:

Website - https://engagebizdev.com/

LinkedIn - https://www.linkedin.com/in/kellyatwater/


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
26 minutes 5 seconds

Garlic Marketing Show
The Hidden Money Leak Costing Businesses 30% - Robyn Bowles’ Fix Without Layoffs

What if you could find free money in your business without laying off staff, changing vendors, or spending a dime upfront?


Robyn Bowles, Business Optimization Specialist at Schooley Mitchell, sits down with Ian as she pulls back the curtain on the hidden expenses draining your profits. She also shares how to reclaim them risk-free. In this week’s episode, Robyn reveals how she helps companies uncover hidden savings in shipping, credit card processing, telecom, and more, often slashing costs by 26–30%.


From busting the “best price” myth to showing why loyalty to a vendor can cost you, Robyn shares real client stories (including a 30% shipping cost reduction and 35% credit card processing savings) and explains her zero-risk approach to cost optimization.


Whether you’re a small business owner, entrepreneur, or marketing professional looking to free up budget, this conversation will change how you think about expenses. It will also show you how to keep more of your hard-earned revenue starting today.


What You’ll Learn:

  • How to uncover hidden expenses you didn’t know you had
  • The truth about “best prices” from sales reps
  • Why even small companies can benefit from cost optimization
  • How to standardize services across locations to save big
  • A zero-risk way to free up budget for growth


Connect with Robyn Bowles:

Website: https://www.schooleymitchell.com/

LinkedIn: https://www.linkedin.com/in/robynbowles/


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
25 minutes 33 seconds

Garlic Marketing Show
How Niching Down Doubled This Agency’s Revenue and Helped Sell Another

What if the fastest way to grow your agency was by narrowing your focus, not broadening it?


Steve Guberman is a seasoned agency leader and entrepreneur who knows firsthand the challenges of scaling without focus. After years of running a struggling generalist agency, he discovered the power of niching down that tripled his profitability, and eventually sold his business. Along the way, he uncovered the hidden costs of ‘figuring it out,’ the dangers of chasing every client, and why desperation almost always leads to bad deals.


You’ll also hear real stories: how a manufacturing-focused agency became an industry leader, how a commercial real estate branding shop doubled revenue in a year, and how one 30-year-old agency was destroyed by ignoring AI.


What You’ll Learn:

  • The costly mistakes of running a generalist agency
  • How Steve found his perfect niche and tripled profitability
  • Why does desperation and chasing every client backfire
  • Overcoming team pushback and fears of “getting bored”
  • The three different ways agencies can niche for long-term success
  • The quickest way to build authority and close deals fast


Connect with Steve Guberman:

Agency Bytes Podcast — https://www.agencyoutsight.com/podcast

Book an Agency Accelerator Call — https://calendly.com/steveguberman

LinkedIn — https://www.linkedin.com/in/agencycoach/


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
38 minutes 37 seconds

Garlic Marketing Show
The Science of Happiness in Life and Business with Dr. Paul Zak

What if happiness wasn’t random but measurable and achievable, just like 10,000 steps?


Joining us again, Dr. Paul Zak, neuroscientist, professor, and founder of Immersion Neuroscience. He has spent 25 years uncovering the biology behind joy, trust, and human connection. His groundbreaking research shows that just six high-value experiences per day can rewire your brain, boost energy, and transform both your personal life and business.


He shares why social connection drives half of your happiness, how companies like Google and Disney apply neuroscience to leadership, and why leading with love is more powerful than leading with fear. You’ll also discover practical ways to add gratitude, tolerance, and love into your daily routine without fluff, but backed by hard science.


What You’ll Learn:

  • Why six daily experiences can rewire your brain for happiness
  • How social connection drives 50% of your joy
  • Google’s neuroscience-backed approach to employee well-being
  • Fear vs. love: the leadership mistake most make
  • Gratitude, tolerance, and virtues that fuel resilience
  • How Ben Franklin inspired Zak’s modern happiness checklist
  • The free YourSix app that tracks happiness


Connect with Dr. Paul Zak:

  • Book: The Little Book of Happiness - https://tinyurl.com/yeywk4a3
  • SIX: Track Emotional Wellness - https://your6.com/phone
  • Website - https://pauljzak.com/
  • LinkedIn - https://www.linkedin.com/in/paul-j-zak-91123510/


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
31 minutes 44 seconds

Garlic Marketing Show
Finding Top Tech Talent in the Age of AI with Declan Link

Struggling to find the right tech talent in today’s fast-changing job market?


Declan Link, President and Founder of Link 2 Solutions LLC, joins Ian to reveal why AI is both helping and hurting the hiring process. This episode unfolds the strategies businesses and job seekers can use to stand out in 2025.


With over three decades of experience and thousands of hires under his belt, Declan explains why cultural fit is critical, how to sidestep the common mistake of cramming too many roles into one position, and when the hiring market is at its peak. He also shares the simple “10% hack” that makes candidates stand out instantly.


If you’re at the start of your search for top tech talent, leading HR efforts, or pursuing your next IT role, this episode is filled with insider strategies from Declan to help you succeed.


What You’ll Learn:

  • Why AI in recruitment is both a blessing and a curse
  • How to stand out in a crowded job market (and avoid being screened out)
  • The “10% Candidate Signal” Recruiters Should Watch For
  • Common hiring mistakes companies make and how to avoid them
  • The truth about cultural fit and why it matters more than ever


Connect with Declan and Link 2 Solutions LLC.:

Website - www.link2solutions.us.com/

LinkedIn - www.linkedin.com/in/declan-link-2-solutions/


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
38 minutes 37 seconds

Garlic Marketing Show
How to Add AI to Digital Agencies the Right Way to Increase Profits

Everyone’s talking about AI, but when it comes to actually installing it in your agency, where do you even start?


Manish Dudharejia, founder and President of E2M Solutions Inc., has helped hundreds of digital agencies streamline operations and scale smarter. With over a decade of experience running a 350+ person team, he’s seen firsthand where agencies waste time, lose efficiency, and miss the real opportunity of AI.


He shares why agencies should focus on AI in operations, not sales. Even small automation wins can free up hours, cut costs, and open new revenue streams. You’ll discover the common pitfalls to avoid, practical examples of AI use cases, and a glimpse into the future of how agencies can thrive by integrating AI the right way.


What You’ll Learn:

  • Why agencies should focus on AI in operations instead of sales
  • How to avoid the biggest pitfalls of adopting AI too quickly
  • Practical examples of AI automation that save time every day
  • Ways agencies can package AI services into new revenue streams
  • Real-world success stories of agencies using AI effectively
  • The future of AI in agencies and what leaders should prioritize now


Connect with Manish & E2M Solutions Inc.:

  • Website: https://www.e2msolutions.com/
  • LinkedIn: www.linkedin.com/in/manishdudharejia
  • Event: https://joinvistara.com/


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
18 minutes 40 seconds

Garlic Marketing Show
From Disney to RAVE: Charles Salvo’s Framework for Building Winning Workplace Culture

Have you ever wondered how leaders create teams that stay engaged, collaborate better, and deliver results year after year?


Charles Salvo, former Disney Institute Culture Architect and author of RAVE: How to Respect and Value Everyone, spent 15 years helping companies worldwide create happier workplaces. His specialty? Turning “soft skills” into hard business results.


He shares how his RAVE framework, a practical, people-first approach that helps companies boost engagement, retention, and performance. You’ll discover how to set clear values, avoid common culture pitfalls, and empower your team to create everyday moments that matter.



What You’ll Learn:

  • Why most startups get culture wrong from day one
  • The simple 4-part structure Disney uses to guide every decision
  • The difference between marketing messages and employee messages
  • The RAVE method: Respect and Value Everyone
  • How emotional connection boosts both morale and profits
  • Walt Disney’s surprising personal touch with employees


Connect with Charles & Salvo Innovative Solutions:

  • Book: https://geni.us/ravebook
  • Website: https://salvoinnovativesolutions.com/
  • LinkedIn: https://www.linkedin.com/in/chuck-salvo-3383a212/


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
53 minutes 3 seconds

Garlic Marketing Show
Stop Being Held Hostage by Your Tech: Melodie Moore’s 3 Key Hires That Save Businesses

Are you being held hostage by your technology?


You’re not alone! From “cowboys” who duct-tape tools together to “rogue agents” who make your systems unfixable, many agencies find themselves trapped.

Melodie Moore, Founder of Business Tech Ninjas, talks about how to regain control, scale smoothly, and prevent tech chaos from killing your growth.


What You’ll Learn: 

  • The 3 most important hires every growing business needs: Technologist, Technician, Operator
  • How to spot and fix “spaghetti mess” tech systems
  • The mindset shift leaders need to stop losing time, money, and clients
  • Real-life stories of businesses rescued from tech disasters (including an 8-month renewal payment nightmare)


Connect with Melodie Moore:

  • Website -  https://businesstechninjas.com
  • LinkedIn - https://www.linkedin.com/in/melodiemoore/


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Book a Discovery Call Today with Our Experts
  • Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
59 minutes 59 seconds

Garlic Marketing Show
Why Referrals Still Crush AI on Legal Marketing: How Brian Glass Turned $750 into $250K?

Curious about the hidden dangers of relying too heavily on AI in your law firm?


Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit.


Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it.


This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you.


What You’ll Learn:

  • Why AI lead gen ads are destroying client trust
  • The one non-digital ad that brought in massive ROI
  • How lawyers are misusing ChatGPT (and getting sanctioned for it)
  • Why your best clients are "lurkers" who consume 10+ hours of content
  • What Brian did to get 25 new clients from 15 lunches and mailers


Follow Brian & Great Legal Marketing:

  • Website - https://www.greatlegalmarketing.com/
  • LinkedIn - https://www.linkedin.com/in/fairfaxpersonalinjury/
  • Get GLM Journal here - https://www.greatlegalmarketing.com/glm-journal-special-offer


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Book a Discovery Call Today with Our Experts
  • Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
33 minutes 11 seconds

Garlic Marketing Show
How to Unlock Hidden Profit with AI-Driven Amazon Pricing With Chad Rubin

Are you struggling to price your Amazon products right, or tired of following strategies that don’t work?


In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee, reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table.


Profasee’s AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on.


What You’ll Learn:

  • The truth about Amazon pricing — and the biggest mistake sellers make
  • Why “just raise your price” is dangerous advice
  • How Profasee’s AI repricer works (explained simply)
  • How Chad uses AI in his closet, garage, and daily workflow
  • Building custom GPTs to stay lean and efficient
  • Facebook ads vs. LinkedIn content: what works now
  • Gaming the algorithm & LinkedIn’s AI content problem


Connect with Chad Rubin:

  • Website - https://profasee.com/
  • LinkedIn - https://www.linkedin.com/in/itschadrubin/
  • Email Address (Firm) - chat@profasee.com


Resources:

  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Book a Discovery Call Today with Our Experts
  • Subscribe to the YouTube Channel





Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
51 minutes 38 seconds

Garlic Marketing Show
Launching a New Product and Breaking the 95% Failure Rate of New Product Launches

Most new products fail. But Jon LaClare has spent decades changing that.


In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.


We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.



What You’ll Learn:


  • Why 95% of New Product Launches Fail—and How to Avoid It
  • The Secret to 10x Success Rates for New Product Launches
  • The #1 Thing You Must Do for a Successful Product Launch
  • What Kraft’s Early Failures Taught About Launching Products
  • The One-Day Strategy Behind BlueBlockers and OxiClean’s Success
  • The Perfect Launch System and the 3 Ps of a Profitable Rollout
  • The Real Problem Most Marketers Miss in Product Launch Campaigns
  • The Truth About ‘But Wait There’s More’ and Billy Mays
  • How to Use AI and Video the Right Way in Product Marketing
  • The Role of Authenticity and the Media Buying Tools Jon Uses



Connect with Jon LaClare:


  • Website - https://www.harvestgrowth.com/
  • Linkedin - https://www.linkedin.com/in/jon-laclare/
  • Instagram - https://www.instagram.com/p/DI4LwoaMiNT/
  • YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketing
  • X - https://x.com/jonlaclare
  • Book - https://www.harvestgrowth.com/perfectlaunchsystembook



Resources:


  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Book a Discovery Call Today with Our Experts
  • Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
33 minutes 39 seconds

Garlic Marketing Show
The Public Speaking Skill That Will Outlast AI and Make Your Stories Unforgettable

AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.


In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.


They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story.


If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people.



What You’ll Learn:


  • Why public speaking is more valuable than ever in the age of AI
  • Big stage vs small stage: where your speaking skills really matter
  • The difference between average and unforgettable presenters
  • How storytelling creates connection and builds authority
  • Why most storytelling frameworks don’t actually work
  • What triggers audience emotion (dopamine science of stories)
  • The biggest mistake even good storytellers make on stage
  • How to collect and test your best stories
  • Nikki Glaser, award shows, and testing your material 90+ times
  • How to use context to make thank-you speeches powerful
  • Making numbers come alive with a story
  • One of the worst award show moments—and how it was fixed
  • Mike’s VIP days and working with top speakers and execs



Connect with Mike Ganino 


  • Website - https://mikeganino.com/
  • LinkedIn - https://www.linkedin.com/in/mikeganino/
  •  Grab Mike’s book Make a Scene:https://mikeganino.com/make-a-scene-behind-the-book-with-erin-king/
  • Instagram - https://www.instagram.com/mikeganino/?hl=en


Resources:


  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Book a Discovery Call Today with Our Experts
  • Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
33 minutes 4 seconds

Garlic Marketing Show
How to Change Your Money Mindset and Create Real Abundance with Leisa Peterson

Most People Are Playing Not to Lose… and It’s Costing Them Everything


Your money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns.


Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth.

If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out.


What You’ll Learn:


  • Why your money mindset may be sabotaging your business
  • How a trip to Paris revealed the truth about abundance
  • Common unconscious patterns that keep us in scarcity
  • Why most people are “playing not to lose”
  • The AWAKE methodology for transforming your relationship with money
  • Why your business vision might not be the real vision
  • How to shift from fear to clarity in financial decisions
  • The importance of conscious awareness in marketing and money
  • Survival vs. growth: the difference in your strategy


Connect with Guest:


Website: https://www.wealthclinic.com

Book: https://www.mindfulmillionairebook.com/

LinkedIn: https://www.linkedin.com/in/leisapeterson1/


Resources:


  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Book a Discovery Call Today with Our Experts
  • Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
36 minutes 49 seconds

Garlic Marketing Show
Why Christene Marie Believes Most Agency Messaging Pushes Clients Away and How to Win Them Back

Most agencies sell data and strategy. But Christene Marie builds brands people actually believe in.


In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience.


From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that performs and one that founders feel proud of again.


She also drops gold on when to quit a bad offer, how to write a brand guide that actually evolves, and the mindset shift that saved her own agency. If you’re trying to grow without losing your identity in the process, this one’s for you.


What You’ll Learn:


  • The messy brand moment that started it all
  • What Christene learned working with luxury brands
  • The Knowing Process: Brand, Audience, Data
  • Why misalignment kills conversions (and energy)
  • When to walk away from an offer that doesn’t feel right
  • The mid-year review that fixes client messaging fast
  • Brand guides as living documents (not rulebooks)
  • The one-click AI tool that a client used to analyze sales calls
  • The mistake that nearly tanked her agency—and how she came back


Connect with Christene Marie:


  • Website - https://www.theknowingagency.com/
  • Personal Website - https://christenemarie.com/
  • Instagram - https://www.instagram.com/christenemarie_/?hl=en
  • LinkedIn - https://www.linkedin.com/in/christenemarie/


Resources:


  • Connect with Ian
  • Download a Tackle Box!
  • Supercharge your marketing and grow your business with video case stories today!
  • Book a Discovery Call Today with Our Experts
  • Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
47 minutes 10 seconds

Garlic Marketing Show
In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques, secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show.. PS There might be some food talk but it’s not guaranteed... PPS Garlic doesn’t really stink. Neither should your marketing..... PPPS I don’t like when people overuse Post Scripts. And #hashtags.

Hosted on Acast. See acast.com/privacy for more information.