Launching a New Product and Breaking the 95% Failure Rate of New Product Launches

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Garlic Marketing Show

Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.

551 episodes

1 month ago

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques, secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show.. PS There might be some food talk but it’s not guaranteed... PPS Garlic doesn’t really stink. Neither should your marketing..... PPPS I don’t like when people overuse Post Scripts. And #hashtags.

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All content for Garlic Marketing Show is the property of Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Marketing

Business,

Entrepreneurship

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Launching a New Product and Breaking the 95% Failure Rate of New Product Launches

Garlic Marketing Show

33 minutes 39 seconds

4 months ago

Launching a New Product and Breaking the 95% Failure Rate of New Product Launches

Most new products fail. But Jon LaClare has spent decades changing that.

In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.

We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.

What You’ll Learn:

Why 95% of New Product Launches Fail—and How to Avoid It
The Secret to 10x Success Rates for New Product Launches
The #1 Thing You Must Do for a Successful Product Launch
What Kraft’s Early Failures Taught About Launching Products
The One-Day Strategy Behind BlueBlockers and OxiClean’s Success
The Perfect Launch System and the 3 Ps of a Profitable Rollout
The Real Problem Most Marketers Miss in Product Launch Campaigns
The Truth About ‘But Wait There’s More’ and Billy Mays
How to Use AI and Video the Right Way in Product Marketing
The Role of Authenticity and the Media Buying Tools Jon Uses

Connect with Jon LaClare:

Website - https://www.harvestgrowth.com/
Linkedin - https://www.linkedin.com/in/jon-laclare/
Instagram - https://www.instagram.com/p/DI4LwoaMiNT/
YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketing
X - https://x.com/jonlaclare
Book - https://www.harvestgrowth.com/perfectlaunchsystembook

Resources:

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