How Niching Down Doubled This Agency’s Revenue and Helped Sell Another

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Garlic Marketing Show

Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.

551 episodes

1 month ago

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques, secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show.. PS There might be some food talk but it’s not guaranteed... PPS Garlic doesn’t really stink. Neither should your marketing..... PPPS I don’t like when people overuse Post Scripts. And #hashtags.

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Marketing

Business,

Entrepreneurship

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How Niching Down Doubled This Agency’s Revenue and Helped Sell Another

Garlic Marketing Show

38 minutes 37 seconds

2 months ago

How Niching Down Doubled This Agency’s Revenue and Helped Sell Another

What if the fastest way to grow your agency was by narrowing your focus, not broadening it?

Steve Guberman is a seasoned agency leader and entrepreneur who knows firsthand the challenges of scaling without focus. After years of running a struggling generalist agency, he discovered the power of niching down that tripled his profitability, and eventually sold his business. Along the way, he uncovered the hidden costs of ‘figuring it out,’ the dangers of chasing every client, and why desperation almost always leads to bad deals.

You’ll also hear real stories: how a manufacturing-focused agency became an industry leader, how a commercial real estate branding shop doubled revenue in a year, and how one 30-year-old agency was destroyed by ignoring AI.

What You’ll Learn:

The costly mistakes of running a generalist agency
How Steve found his perfect niche and tripled profitability
Why does desperation and chasing every client backfire
Overcoming team pushback and fears of “getting bored”
The three different ways agencies can niche for long-term success
The quickest way to build authority and close deals fast

Connect with Steve Guberman:

Agency Bytes Podcast — https://www.agencyoutsight.com/podcast

Book an Agency Accelerator Call — https://calendly.com/steveguberman

LinkedIn — https://www.linkedin.com/in/agencycoach/

Resources:

Hosted on Acast. See acast.com/privacy for more information.