Lights, Camera, Action! In this episode of FWRD, hosts Corey Smith and Erick Jauregui are joined by Joe Shaker, founder of TruVideo, to explore the power of video communication in automotive service departments. They dive into how video communication can increase revenue, improve customer trust, and boost satisfaction. Joe shares how personalized videos are enhancing customer engagement and sales processes, while exciting new technologies like augmented reality are on the horizon. Tune in to learn actionable strategies for integrating video communication into your dealership and driving success in your service department!
Customer retention is more critical than ever in the automotive industry. In the latest episode of FWRD, host Corey Smith and co-host Eric Jauregui, alongside guest Jacob Zachs, CEO of Fasten, break down winning strategies to boost retention and customer loyalty. They explore key topics like dealership pricing perceptions, the power of personalized ads, and how gamification and reward programs—similar to those in airlines and hotels—can drive long-term engagement.
Learn how to build trust, enhance transparency, and maximize retention for your dealership. Tune in now!
In this episode, we sit down with Kate Beirowski to dive into the evolving landscape of customer experience in automotive retail and service. From the power of video engagement to the changing expectations of today’s consumers, we break down what truly drives loyalty and trust at the dealership level.
Key takeaways include:
Transparency & education in vehicle repairs—why customers demand it
Balancing technology & human interaction in fixed ops for a seamless service experience
Actionable strategies to enhance customer satisfaction and retention
Kate shares her perspective, offering valuable insights into leadership, industry challenges, and the future of customer-centric dealerships. Plus, don’t miss the behind-the-scenes collaboration as we connect industry pros and future guests!
In this FWRD Podcast episode, Corey Smith interviews Alec Ruffini from Fowler Automotive Group to discuss essential automotive management strategies. Alec reveals how to build strong automotive teams through effective communication, knowledge-sharing, and conflict resolution. He emphasizes the importance of managers being accessible to technicians, fostering a culture of accountability, and implementing continuous training and digital tools. Learn how embracing new technologies and improving interdepartmental communication can keep your automotive business competitive. Tune in for expert insights on successful team management in the automotive industry.
In this episode of FWRD Podcast, Corey Smith sits down with Roger Gutierrez, Fixed Operations Director at Biggers Auto Group, to break down what it takes to lead a top-performing service team in 2025. Roger shares game-changing insights on leadership consistency, effective communication, and leveraging technology for stronger customer interactions and team collaboration. Learn how to improve team engagement, streamline onboarding, and use cross-training for a more adaptable workforce. Plus, discover why performance metrics, emotional intelligence, and a clear vision are critical for success in the evolving auto industry. Don’t miss these actionable strategies to elevate your service department!
In this Forward episode, Corey Smith chats with Ryan Maher, CEO of BizzyCar, about the company’s rapid growth, innovative mobile technician app, and the future of mobile car services in dealerships. Ryan shares insights on customer satisfaction, operational benefits, and overcoming challenges like securing executive buy-in.