Welcome to FWRD: An EasyCare Podcast, your go-to resource for mastering dealership operations, hosted by Corey Smith and Erick Jauregui. With extensive backgrounds as a training professionals, each episode delves deep into the automotive, powersports, RV, and marine industries. FWRD brings expert guests to the table, sharing invaluable insights and strategies for success. From optimizing sales techniques to navigating industry trends, FWRD equips you with the knowledge and tools needed to thrive. Tune in to FWRD and stay ahead of the curve.
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Welcome to FWRD: An EasyCare Podcast, your go-to resource for mastering dealership operations, hosted by Corey Smith and Erick Jauregui. With extensive backgrounds as a training professionals, each episode delves deep into the automotive, powersports, RV, and marine industries. FWRD brings expert guests to the table, sharing invaluable insights and strategies for success. From optimizing sales techniques to navigating industry trends, FWRD equips you with the knowledge and tools needed to thrive. Tune in to FWRD and stay ahead of the curve.
109. FWRD-The Digital Why: Your Website is the New Showroom
FWRD: An EasyCare Podcast
36 minutes 50 seconds
3 weeks ago
109. FWRD-The Digital Why: Your Website is the New Showroom
After walking away from a near-sale to Dontron, Russell Hill, Co-Founder and Managing Partner of Fixed Ops Marketing, turned a failed acquisition into a growth story—expanding to over 600 dealerships nationwide.
In this episode, Russell and host Corey Smith explore why your dealership website is the new showroom, what the “three-click rule” means for customer retention, and how AI-driven predictive maintenance is transforming fixed ops.
FWRD: An EasyCare Podcast
Welcome to FWRD: An EasyCare Podcast, your go-to resource for mastering dealership operations, hosted by Corey Smith and Erick Jauregui. With extensive backgrounds as a training professionals, each episode delves deep into the automotive, powersports, RV, and marine industries. FWRD brings expert guests to the table, sharing invaluable insights and strategies for success. From optimizing sales techniques to navigating industry trends, FWRD equips you with the knowledge and tools needed to thrive. Tune in to FWRD and stay ahead of the curve.
