Episode #6 — Founder Funnel: The Psychology of Trust in a Noisy Market
Trust is the new funnel.
In 2025, buyers don’t rely on landing pages and ads alone — they rely on patterns. They read comments, scroll through reviews, try products before talking to sales, and quietly collect signals across 8–20 touchpoints before signing up or booking a demo.
In this episode, we break down why trust is now the core growth lever for B2B SaaS founders, and how to build it deliberately across every step of your buyer journey.
Here’s what we cover:
• Why first impressions online decide retention, not just clicks
• How modern buyers trust patterns over funnels
• The role of LinkedIn comments, onboarding flows, pricing pages, and community chatter in shaping trust
• Why case studies with specific outcomes beat generic claims
• How referrals and self-serve trials outperform cold demos
• Why more ad spend without trust triggers just scales noise
• The key SaaS metrics (CAC, LTV, scalability) that improve only when your system is built on trust
We also touch on David Skok’s SaaS metric breakdown — showing why growth comes from systems that are scalable, profitable, and trackable, not from louder marketing.
This episode is a must-listen for B2B founders and marketers who want to convert skeptical, distracted buyers in a crowded market. Trust isn’t a funnel stage anymore. It’s the invisible system that makes revenue possible.
Keywords & Themes:
B2B SaaS Growth, Trust Psychology, Buyer Journey 2025, Conversion Optimization, SaaS Metrics, David Skok Framework, LinkedIn Strategy, Demand Gen, AI Startups, Founder Funnel Podcast.
🎧 Listen to the full episode here:
• Spotify → https://spti.fi/founder-funnel
• Apple Podcasts → https://dub.sh/founder-funnel
• YouTube → https://www.youtube.com/@bhattideven
• LinkedIn → https://linkedin.com/in/bhattideven/
• X (Twitter) → https://x.com/growthbydeven/
Peace. ✌️
Episode #5 — Founder Funnel: The Buyer Journey Is Broken (And That’s Your Growth Opportunity)
Traffic ≠ revenue.
That’s the uncomfortable truth most B2B founders avoid.
In 2025, your buyers don’t follow a neat funnel anymore. They’re skipping Google, ignoring top-of-funnel SEO, and showing up through DMs, LinkedIn comments, Slack groups, podcasts, and niche communities. Meanwhile, AI-generated noise is flooding search. The old playbook doesn’t work like it used to.
In this episode, we break down how the modern B2B buyer journey has shifted—and what smart founders are doing about it.
Here’s what we cover:
• Why your ICP (ideal customer profile) doesn’t “Google” like they used to
• How AI-generated SEO has killed the linear funnel
• The rise of backdoor acquisition channels (DMs, niche pods, community comments)
• Common conversion leaks most SaaS sites ignore
• Why tracking, psychology, and onboarding design now beat loud marketing
• A simple thought experiment that turns leaks into pipeline without extra spend
• Why the winners are quietly compounding while others chase vanity reach
We dig into how founders can shift from “more content” to better systems:
– Tracking drop-offs in real time
– Testing micro-conversions weekly
– Designing onboarding like a habit loop
– Positioning products where buyers instantly “get it”
If you’re still relying on static content, ads, and broad SEO to drive growth — this episode will give you a reality check and a blueprint to adapt.
Keywords & Themes:
B2B SaaS Growth, Buyer Journey 2025, Funnel Optimization, Conversion Rate Optimization, AI SEO, LinkedIn Growth, Demand Gen, Product Marketing, Data Tracking, Founder Funnel Podcast.
🎧 Listen to the full episode here:
• Spotify → https://spti.fi/founder-funnel
• Apple Podcasts → https://dub.sh/founder-funnel
• YouTube → https://www.youtube.com/@bhattideven
• LinkedIn → https://linkedin.com/in/bhattideven/
• X (Twitter) → https://x.com/growthbydeven/
Peace. ✌️
(Episode 4 — Founder Funnel)
In this episode of Founder Funnel, I break down:
→ Why AI search engines like Perplexity, ChatGPT, and Google SGE don’t care about your “pretty homepage.”
→ 6 fixes every SaaS team needs: campaign-specific pages, free tool lead magnets, CMS scaling, meta + preview optimization, SpeedLens checks, and copy that actually converts.
→ How to turn your Framer site into a growth system before wasting more on ads.
This is Episode 4 of Founder Funnel.
Watch the full breakdown and start fixing your funnel today.
Follow this podcast.
(Episode 3 — Founder Funnel)
Most founders blame traffic when growth stalls.
But the real problem? The funnel is broken.
In this Founder Funnel episode, I’ll show you:
– Why more clicks won’t fix revenue
– How to set real funnel goals (like 10 calls/week)
– Matching your landing pages + emails to buyer stage
– Showing outcomes, not just features
– Making the funnel frictionless
– Re-engaging leads with follow-ups and retargeting
If your free trials aren’t converting, don’t blame ads.
Fix the funnel first.
Follow this podcast.
(Episode 2 — Founder Funnel)
Every founder hits a point where growth stalls. Revenue plateaus. More leads don’t fix it.
In this Founder Funnel breakdown, I share the 3 things you must fix before scaling your B2B SaaS funnel:
– Attracting the right leads (quality vs quantity)
– Making it easy to buy (clear offer, clear CTA)
– Following up enough (emails, retargeting, reminders)
More traffic won’t solve a broken funnel. Fix these three leaks, and scaling becomes predictable.
Follow this podcast.
This is Episode 1 of the Founder Funnel series.
I'm breaking down how to fix conversion leaks and build a high-converting B2B SaaS sales funnel step by step.
You’ll see how to:
– Simplify SaaS landing page headlines
– Place CTAs that actually book demos
– Add social proof SaaS founders can trust
– Use lead magnets (checklists, free tools) to capture SaaS leads
– Automate follow-ups with email + retargeting
– Improve trial onboarding to hit the “aha moment”
– Track drop-offs with Clarity, GA4, or Hotjar
Founder Funnel is for SaaS founders, CMOs, and growth teams who want predictable demo bookings, stronger conversions, and scalable ARR growth.
This isn’t about chasing more clicks.
It’s about turning the B2B SaaS traffic you already have into revenue.
