Episode #6 — Founder Funnel: The Psychology of Trust in a Noisy Market

Trust is the new funnel.
In 2025, buyers don’t rely on landing pages and ads alone — they rely on patterns. They read comments, scroll through reviews, try products before talking to sales, and quietly collect signals across 8–20 touchpoints before signing up or booking a demo.

In this episode, we break down why trust is now the core growth lever for B2B SaaS founders, and how to build it deliberately across every step of your buyer journey.

Here’s what we cover:
• Why first impressions online decide retention, not just clicks
• How modern buyers trust patterns over funnels
• The role of LinkedIn comments, onboarding flows, pricing pages, and community chatter in shaping trust
• Why case studies with specific outcomes beat generic claims
• How referrals and self-serve trials outperform cold demos
• Why more ad spend without trust triggers just scales noise
• The key SaaS metrics (CAC, LTV, scalability) that improve only when your system is built on trust

We also touch on David Skok’s SaaS metric breakdown — showing why growth comes from systems that are scalable, profitable, and trackable, not from louder marketing.

This episode is a must-listen for B2B founders and marketers who want to convert skeptical, distracted buyers in a crowded market. Trust isn’t a funnel stage anymore. It’s the invisible system that makes revenue possible.

Keywords & Themes:
B2B SaaS Growth, Trust Psychology, Buyer Journey 2025, Conversion Optimization, SaaS Metrics, David Skok Framework, LinkedIn Strategy, Demand Gen, AI Startups, Founder Funnel Podcast.

🎧 Listen to the full episode here:

• Spotify → https://spti.fi/founder-funnel

• Apple Podcasts → https://dub.sh/founder-funnel

• YouTube → https://www.youtube.com/@bhattideven

• LinkedIn → https://linkedin.com/in/bhattideven/

• X (Twitter) → https://x.com/growthbydeven/

Peace. ✌️