Episode #5 — Founder Funnel: The Buyer Journey Is Broken (And That’s Your Growth Opportunity)

Traffic ≠ revenue.

That’s the uncomfortable truth most B2B founders avoid.

In 2025, your buyers don’t follow a neat funnel anymore. They’re skipping Google, ignoring top-of-funnel SEO, and showing up through DMs, LinkedIn comments, Slack groups, podcasts, and niche communities. Meanwhile, AI-generated noise is flooding search. The old playbook doesn’t work like it used to.

In this episode, we break down how the modern B2B buyer journey has shifted—and what smart founders are doing about it.

Here’s what we cover:

• Why your ICP (ideal customer profile) doesn’t “Google” like they used to

• How AI-generated SEO has killed the linear funnel

• The rise of backdoor acquisition channels (DMs, niche pods, community comments)

• Common conversion leaks most SaaS sites ignore

• Why tracking, psychology, and onboarding design now beat loud marketing

• A simple thought experiment that turns leaks into pipeline without extra spend

• Why the winners are quietly compounding while others chase vanity reach

We dig into how founders can shift from “more content” to better systems:

– Tracking drop-offs in real time

– Testing micro-conversions weekly

– Designing onboarding like a habit loop

– Positioning products where buyers instantly “get it”

If you’re still relying on static content, ads, and broad SEO to drive growth — this episode will give you a reality check and a blueprint to adapt.

Keywords & Themes:

B2B SaaS Growth, Buyer Journey 2025, Funnel Optimization, Conversion Rate Optimization, AI SEO, LinkedIn Growth, Demand Gen, Product Marketing, Data Tracking, Founder Funnel Podcast.

🎧 Listen to the full episode here:

• Spotify → https://spti.fi/founder-funnel

• Apple Podcasts → https://dub.sh/founder-funnel

• YouTube → https://www.youtube.com/@bhattideven

• LinkedIn → https://linkedin.com/in/bhattideven/

• X (Twitter) → https://x.com/growthbydeven/

Peace. ✌️