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Foam To Fortune
Spencer Lund-Hart
32 episodes
2 days ago
Foam to Fortune is the ultimate podcast for the spray foam insulation industry. Whether you’re a contractor looking to grow your business or a vendor bringing innovation to the market, we share success stories, insider tips, and industry secrets. Learn tools and strategies to build your own path to success. Ready to elevate your spray foam game? Tune in and turn your dreams into a thriving empire!
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Business
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All content for Foam To Fortune is the property of Spencer Lund-Hart and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Foam to Fortune is the ultimate podcast for the spray foam insulation industry. Whether you’re a contractor looking to grow your business or a vendor bringing innovation to the market, we share success stories, insider tips, and industry secrets. Learn tools and strategies to build your own path to success. Ready to elevate your spray foam game? Tune in and turn your dreams into a thriving empire!
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Business
Episodes (20/32)
Foam To Fortune
From MMA & Auto Sales to Spray Foam Success | Mac Waters | Foam to Fortune Ep. 32

 Welcome to Foam to Fortune — The #1 Podcast for Spray Foam Entrepreneurs!


In this episode, we sit down with Mac Waters, owner of Hometown Spray Foam in Georgia, to discuss how he’s building a strong local brand through smart pricing, marketing consistency, and deep community roots. Mac shares valuable insights on navigating franchise challenges, managing equipment costs, and keeping margins strong while staying customer-focused.


Whether you’re just starting your spray foam business or scaling up to dominate your market, this episode is loaded with practical tips and strategies that can help you level up fast.



⏱️ Chapters

00:00 - Podcast Introduction

00:51 - Guest Background and Early Career

03:30 - Work Ethic and Expansion Plans

04:20 - Residential & Commercial Focus

05:59 - Franchise Experience and Equipment Costs

06:54 - Building the Hometown Brand

08:44 - Community Marketing and Word-of-Mouth

10:51 - Sponsorship Spotlight + Pricing Obstacles

13:14 - Customer Education and Value Proposition

15:31 - Competitive Pricing and Margin Management

17:43 - Marketing Tactics & Social Media Presence

19:29 - Industry Regulation Discussion

21:01 - Licensing and Standards

23:00 - Estimating Challenges on Large Projects

25:15 - Regulation and Standards

28:04 - Inspection Standards

29:51 - Sponsor Messages

31:41 - Future Marketing Strategies

33:56 - Industry Challenges and Pricing Pressures

35:52 - Customer Interaction and Estimate Strategies

38:14 - Budget Constraints and Service Decisions

40:03 - Profit Margins and Business Philosophy

42:38 - Large Residential Projects

44:25 - Unique Projects and Estimation Challenges

46:25 - Container Homes and Project Logistics

47:42 - Regulation Advocacy

49:34 - Regulation Implementation Ideas

51:51 - Benefits of Regulation

55:12 - Closing Remarks

56:23 - Final Goodbyes


💡 Episode Value

  • Learn how to grow your brand in a competitive market.

  • Understand the real costs and pricing dynamics of spray foam work.

  • Hear Mac’s approach to keeping business local while scaling profitably.

  • Discover marketing tactics that actually work for spray foam contractors.



🔗 Sponsors

FoamBid — The Spray Foam Marketplace

👉 https://foambid.co


Spray Foam Genius Marketing — Elevate Your Brand, Dominate Your Market

📧 info@sprayfoamgeniusmarketing.com

📞 877-840-FOAM

📸 @sprayfoamgenius




👤 Connect with Mac Waters

@hometownsprayfoam




🎤 Connect with Foam to Fortune

📸 Instagram: @foamtofortune

📸 Host: @officialspencerhart

💻 Book a marketing strategy call: https://calendly.com/plantpoweredmarketing/30-min-meeting-discuss-spray-foam-marketing-clone


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2 days ago
58 minutes 38 seconds

Foam To Fortune
Sales Mastery for Contractors w/ Leonel Sanchez | Foam To Fortune #31

🎙 Welcome to Foam To Fortune — Episode #31!

This week, we sit down with Leonel Sanchez, the driving force behind Opulence Sales Agency, to break down how contractors can master sales systems, lead generation, and team scaling to boost revenue across the spray foam and home services industries.


From powerful cold-calling techniques to B2B client strategies and mindset for growth, Leonel shares how Opulence helps service businesses build profitable sales pipelines — whether you’re running crews, closing insulation jobs, or scaling a multi-state operation.



🕒 Chapters

00:34 – Host welcome and guest introduction

01:00 – What is Opulence Sales Agency?

04:26 – B2B focus and lead-generation system

08:34 – Cold-calling, scripting, and objection handling

14:33 – Field visits and sponsor message

18:19 – Persistence and sales success stories

22:17 – Scaling, valuation, and corporate sales lessons

27:48 – Hiring a sales team and selling hours model

34:00 – Pricing, engagement models, remote vs local work

38:38 – Leonel’s mindset, habits, and personal development

59:36 – Final thoughts, contact info, and outro



💼 Connect with Leonel Sanchez

🌐 Website: https://www.opulencemanagement.co/

📸 Instagram: @opulencesalesagency

📧 Email: info@opulencemanagement.co




💥 Sponsored By

Spray Foam Genius Marketing — the all-in-one growth engine for spray foam contractors.

📧 Email: info@sprayfoamgeniusmarketing.com

📞 US: (877)-840-FOAM

📞 CA: (844)-741-FOAM

📸 Instagram: @foamtofortune | @officialspencerhart


Want to grow your spray foam business online?

👉 Book a Free Strategy Call


🔔 Subscribe & Follow

🎧 Subscribe to Foam To Fortune for more spray foam business growth stories:


👉 https://www.youtube.com/@foamtofortune?sub_confirmation=1


📸 Follow us on Instagram:

https://www.instagram.com/foamtofortune



📌 Hashtags

#SprayFoamBusiness #ContractorSales #SprayFoamMarketing #FoamToFortune #BusinessGrowth #SalesTraining #ContractorSuccess


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1 week ago
1 hour 3 minutes 37 seconds

Foam To Fortune
From Montana to Momentum: Donny Morton’s Spray Foam Success Story | Ep 30

🎙 Welcome to Foam To Fortune!


The podcast where spray foam contractors and insulation pros learn how to build real, profitable businesses from the best in the industry.


🔥 Episode 30 features Donny Morton, founder of Bulletproof Insulation in Montana — a true example of grit, craftsmanship, and business discipline in the spray foam world. From running remote jobs across Montana’s rugged terrain to building a team culture rooted in precision and integrity, Donny shares what it really takes to build a bulletproof business in today’s competitive market.


💡 In this episode, you’ll discover:


  • How Donny built Bulletproof Insulation into one of Montana’s most trusted spray foam brands

  • The operational challenges and logistics of working remote projects

  • Leadership lessons from scaling crews and building SOPs that last

  • Recruiting and retaining top talent in small-town markets

  • How community reputation and consistency drive long-term success



🎧 Whether you’re a solo operator or scaling a multi-rig team, this episode is packed with real-world insights, business systems, and mindset strategies that’ll help you insulate your business from burnout and build lasting success.


⏱️ CHAPTERS

00:00 - Host welcome and guest introduction

01:26 - Donny’s early life and path into spray foam

05:08 - Early rig setup challenges and learning resources

06:15 - How farm/ranch skills translated to running a rig

08:14 - Operational realities of working in remote Montana

10:00 - Scenery, stories and TV-show references from Montana jobs

13:09 - Growth pains: scaling crews, SOPs, and burnout

16:04 - Hiring challenges, training and retention

17:33 - Recruiting, Montana lifestyle perks, and year-round work

28:29 - Small-town business culture and reputation

35:27 - Trusting instincts after a difficult contract

37:15 - Major remote project: the roping arena

41:34 - Large-job logistics, rhythm and the spray-foam dance

46:29 - Contamination issues and industry community support

48:56 - Donny’s weight-loss journey and recovery

54:39 - On-site safety, first aid and EMS parallels

63:46 - Industry regulation, licensing and continuing education

67:58 - Manufacturers, distributors and responsibility for licensure

70:18 - Episode wrap-up and contact info



🔗 Connect with Our Sponsors


🧠 Spray Foam Genius Marketing


Helping spray foam contractors dominate online with expert web design, SEO, and digital strategy.


📧 info@sprayfoamgeniusmarketing.com

📞 US: (877)-840-FOAM | CA: (844)-741-FOAM

📸 Instagram: @sprayfoamgeniusmarketing


🔗 FoamBid

FoamBid helps spray foam contractors win more jobs with qualified leads, transparent bidding, and powerful tools designed to grow your business faster and smarter.


📧 contact@foambid.co

🌐 www.foambid.co

📞 (877)-505-FOAM

📸 Instagram: @foambid

📘 Facebook: FoamBid



👤 Connect with Donny Morton

🌐 Website: bulletproofinsulation.com

📸 Instagram: @bulletproofinsulation

📘 Facebook: Bulletproof Insulation



🎤 Subscribe for More Foam To Fortune Episodes:

👉 YouTube.com/@FoamToFortune



📚 Hashtags:

#FoamToFortune #SprayFoamBusiness #BulletproofInsulation #ContractorMarketing #InsulationBusiness #EntrepreneurPodcast #SprayFoamLife


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2 weeks ago
1 hour 13 minutes 38 seconds

Foam To Fortune
Ep. 29: Ken Ashcom on Building Spray Foam Partners & EMA | Spray Foam Business Growth

🎙 Welcome to Foam To Fortune!

The podcast where spray foam contractors and insulation pros learn how to build real, profitable businesses from the best in the industry.


🔥 Episode 29 features Ken Ashcom, founder of Spray Foam Partners and Energy Modeling Agency (EMA). Ken reveals how he built two powerful companies that help contractors scale, streamline operations, and dominate their local markets.


💡 In this episode, you’ll discover:


  • How Ken scaled Spray Foam Partners & EMA into nationwide brands

  • Pricing and leadership strategies every spray foam owner should know

  • The marketing systems that attract high-quality clients

  • What separates successful contractors from the rest of the pack



🎧 Whether you’re new to spray foam or scaling your team, this episode is packed with field-tested insights and business growth strategies.



⏱️ CHAPTERS

00:00 - Intro: Meet Ken Ashcom from Spray Foam Partners & EMA

01:45 - From Jobsite to CEO: Ken’s Journey in Spray Foam

06:25 - Launching Spray Foam Partners & Growing Nationwide

12:10 - Building Energy Modeling Agency (EMA)

18:30 - Systems & Processes That Drive Profitability

25:15 - Marketing and Contractor Partnerships

31:40 - Mistakes to Avoid When Scaling a Foam Business

38:20 - Leadership Mindset for Growth

44:50 - Ken’s Vision for the Spray Foam Industry

51:00 - Closing Thoughts & Where to Connect



🔗 Connect with Our Sponsor — Spray Foam Genius Marketing

📧 info@sprayfoamgeniusmarketing.com

📞 US: (877)-840-FOAM | CA: (844)-741-FOAM

📸 Instagram: @sprayfoamgenius



🔗 Connect with Our Sponsor — FoamBid

🧠 FoamBid helps spray foam contractors win more jobs with qualified leads, transparent bidding, and powerful contractor tools — designed to help you grow your business faster and smarter.


📧 Email: info@foambid.com

🌐 Website: https://www.foambid.com

📞 Call: (877)-505-FOAM

📸 Instagram: @foambid

📘 Facebook: FoamBid



👤 Connect with Ken Ashcom:

🌐 Spray Foam Partners | (800) 957-1631

🌐 Energy Modeling Agency (EMA)




🎤 Subscribe for More Foam to Fortune Episodes:

👉 https://www.youtube.com/@foamtofortune?sub_confirmation=1



📚 Hashtags:

#FoamToFortune #SprayFoamBusiness #SprayFoamPartners #EMAgency #ContractorMarketing #InsulationBusiness #EntrepreneurPodcast

Show more...
3 weeks ago
1 hour 14 minutes 46 seconds

Foam To Fortune
Episode 28 — “Roof Coatings That Scale | Andy Near’s Next Level Success”

In Episode 28, we sit down with Andy Near, the powerhouse behind Next Level Roofer, to talk about his journey from residential roofing to mastering commercial coatings — and building a family-driven business that thrives in both profit and purpose.

From scaling strategically to learning coatings from the ground up, Andy shares exactly how he built momentum, created trust through demos and videos, and turned small wins into big opportunities.

If you’ve ever wondered how to transition into coatings, simplify your systems, and win commercial work — this episode is packed with gold.


🕒 Chapters

00:00 - Guest introduction and early life
03:15 - Marriage struggles, reset, and naming the company
05:15 - Scaling, shifting to commercial work, and antiscaling
06:58 - Family involvement and celebrating big wins
13:50 - Details of the biggest job and scope (roof coating vs foam)
16:57 - How Andy learned coatings and partnering with a manufacturer
23:38 - Advice on adding coatings, prep, thickness, and warranties
29:51 - Building trust with demos, videos, and creative demonstrations
38:13 - Serving customers, giving value, and playing the long game
49:15 - Sales cycles, automation, simplicity, and operating a small commercial crew
60:22 - Time freedom, success, retirement plans, and closing thoughts


🔗 Connect with Andy Near

🌐 Website: https://nextlevelroofer.com
📘 Facebook: NEXT LEVEL Roofer with Andy Near
📧 Email: andy@roofsbyempire.com


💡 Brought to you by FoamBid.co — Join the Beta!

The new FoamBid App is changing how contractors bid jobs more efficiently!
Bid on projects, connect with contractors, and grow your business — all in one platform.

🚀 Sign up for the exclusive Beta launch at: https://www.FoamBid.co
Don’t miss your chance to be one of the first pros inside the new bidding marketplace built for our industry.


🚀 Powered by Spray Foam Genius Marketing

Helping spray foam and coatings contractors scale with smart digital strategy.
📧 Email: info@sprayfoamgeniusmarketing.com
📞 US: (877)-840-FOAM
📞 CA: (844)-741-FOAM
📸 Instagram: @foamtofortune
📸 Instagram: @officialspencerhart
📅 Book a strategy call: https://calendly.com/plantpoweredmarketing/30-min-meeting-discuss-spray-foam-marketing-clone


🎧 About Foam to Fortune

Each week, we sit down with spray foam pros, and growth-minded contractors who share the real strategies behind their success.
From jobsite stories to marketing insights — every episode helps you level up your business and your mindset.

🎤 Want to be a guest on the show?
DM us on Instagram at @foamtofortune.


📌 Hashtags

#SprayFoamBusiness #RoofCoatings #RoofingSuccess #FoamToFortune #ContractorPodcast #CommercialRoofing #FoamBid #SprayFoamGenius #CoatingsContractor #EntrepreneurshipPodcast

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1 month ago
1 hour 17 minutes 56 seconds

Foam To Fortune
Spray Foam in Extreme Cold | Lane Mizera’s Canadian Success Ep. 27

From Alberta, Canada, Lane Mizera shares his journey in spray foam contracting, overcoming extreme weather challenges, and building a successful business.


This episode of Foam to Fortune explores how Canadian contractors adapt to cold climates, maintain equipment, and lead teams in remote spray foam projects.



🔑 In This Episode You’ll Learn:


  • Lane Mizera’s entry into the spray foam business

  • How Canadian weather impacts spray foam jobs

  • Technical tips for cold-weather spray foam applications

  • Equipment heating, maintenance, and repair solutions

  • Leadership lessons and people management challenges

  • Industry standards, regulation, and certification in Canada

  • Insights on training, education, and mentorship for new contractors

  • Stories from remote projects and unique job experiences



👤 Guest Info:


Lane Mizera – Spray foam contractor & entrepreneur from Alberta, Canada.



💡 Sponsors:

  • FoamBid.co – The contractor bidding marketplace for spray foam jobs.

  • Spray Foam Genius Marketing – Helping contractors grow through digital marketing strategies.



👉 Learn more at:

  • https://www.FoamBid.co

  • https://www.SprayFoamGeniusMarketing.com



🔔 Subscribe for more spray foam business growth content:

Click here to subscribe





⏱️ Timestamps (Chapters) 

0:00 – Introduction to Foam to Fortune Podcast and Guest Introduction

1:13 – Lane Mizera’s Background and Entry into Spray Foam Business

4:25 – Evolution and Growth of Lane’s Spray Foam Equipment and Business

10:19 – Challenges in Business: Staffing and Management

12:47 – Lane’s Experience with People Management and Leadership Style

14:09 – Impact of Canadian Weather on Spray Foam Operations

16:21 – Planning and Adapting Spray Foam Work Around Extreme Cold

17:53 – Technical Preparations for Cold Weather Spray Foam Application

20:08 – Equipment Heating Solutions and Cold Weather Maintenance

21:31 – Shop Facilities and Storage Challenges

22:46 – Future Business Opportunities in Canadian Spray Foam Market

25:49 – Remote and Logistical Challenges in Northern Spray Foam Projects

28:30 – Common Equipment Issues and Repair Experiences in the Industry

30:27 – Unique Remote Job Experiences and Challenges

34:28 – Industry Mentality and Equipment Maintenance Culture

35:45 – Lack of Knowledge and Training in Spray Foam Industry

36:28 – Sponsorship and Promotion of FoamBid App

37:16 – Observations on Poor Practices and Equipment Misuse

38:13 – Offer to Rebuild Guns for Southern States Contractors

38:55 – Industry-wide Equipment Neglect and Its Consequences

40:48 – Importance of Setting Standards and Regulations in Spray Foam Industry

41:40 – Certification and Training Requirements in Canada

43:35 – Failures Due to Lack of Experience and Equipment Misuse

44:35 – Admiration for Skilled Spray Foam Professionals

46:03 – Discussion on Regulation and Certification in Canada vs. US

48:09 – Accountability of Chemical Suppliers and Contractors

49:12 – Importance of Education and Resources in Spray Foam Industry

51:26 – Technical Tips and Gun Maintenance Advice

52:39 – Historical Perspective on Industry Governance

53:23 – Role of Social Media and Online Resources in Learning

53:47 – Encouragement for Newcomers to Gain Experience Before Buying Equipment

54:32 – Current State of Industry Entry Friction and Regulation

55:46 – Impact of Finding Gord on Lane’s Success

56:42 – Mechanical Aptitude and Willingness to Tinker

58:01 – Maintenance Practices and Working Smarter

59:40 – Fun Industry Questions: Preferred Foam Smell and Color

61:58 – Dream Spray Foam Project: Northern Military Base

64:42 – Discussion on Weather Preferences and Industry Camaraderie

66:11 – Closing Remarks and Contact Information







📌 Hashtags

#SprayFoamBusiness #ColdWeatherSprayFoam #ContractorSuccess #FoamToFortune #EntrepreneurshipPodcast #CanadianContractors


Show more...
1 month ago
1 hour 8 minutes 14 seconds

Foam To Fortune
Viral Spray Foam Success & Business Growth | Michael Clark Ep. 26

From viral video success to building a thriving spray foam business, Michael Clark shares his journey, lessons, and growth strategies on Foam to Fortune.


Discover how social media, sales strategies, and mindset shifts can transform your business and open new opportunities in the spray foam industry.


🔑 In This Episode You’ll Learn:


  • How Michael Clark’s viral video kickstarted his business growth

  • The role of social media in building trust, branding, and sales

  • Overcoming early challenges in spray foam contracting

  • Sales strategies, pricing, and connecting with customers authentically

  • Leadership, delegation, and building a motivated team

  • Work-life balance, personal freedom, and future growth plans

  • Insights on regulation, certification, and industry standards


👤 Guest Info:

Michael Clark – Entrepreneur, viral video creator, and spray foam business owner


Links:

clarksprayfoam.com

Instagram: Clark Spray Foam

Instagram: clarkstar_atlnuker



💡 Sponsors:


  • FoamBid.co – The contractor bidding marketplace for spray foam jobs.

  • Spray Foam Genius Marketing – Helping contractors grow through digital marketing strategies.


👉 Learn more at:


  • ⁠https://www.FoamBid.co⁠

  • ⁠https://www.SprayFoamGeniusMarketing.com⁠



🔔 Subscribe for more spray foam business growth content:

⁠Click here to subscribe⁠



⏱️ Timestamps (Chapters)

0:00 – Introduction to the Podcast and Guest

2:04 – Michael Clark’s Background and Viral Video Success

3:34 – Creating Engaging Social Media Content

6:07 – Business Growth and Opportunities from Social Media

6:53 – Michael’s Entry into Spray Foam Industry

9:02 – Burning the Boats: Commitment to Success

13:01 – Challenges of Early Spray Foam Work

15:59 – Podcast Studio Arrival and Casual Conversation

16:50 – Failures and Mindset in Business Growth

18:06 – Michael’s Upbringing and Mindset Development

19:35 – Faith, Gratitude, and Helping Others

20:35 – Business Growth, Customer Trust, and Sales Approach

23:08 – Sales Strategy and Personal Branding

26:40 – Michael’s Sales Experience and Customer Connection

28:38 – Human Connection in Sales vs. Traditional Selling

31:03 – Pricing Strategy and Follow-up Process

31:56 – Use of CRM and Memory in Managing Sales

33:40 – Mistakes, Learning, and Managing Employees

39:01 – Handling Employee Errors and Insurance

40:21 – Process Improvement and Employee Value

41:54 – Impact of Business on Employees’ Lives

43:56 – Diversity and Hard Work in the Team

45:08 – Delegation, Growth, and Renewed Energy

46:27 – Work-Life Balance and Personal Fulfillment

48:16 – Freedom and Experiences Enabled by Success

49:27 – Family and Future Plans

50:45 – Social Media and Marketing Approach

52:03 – Creativity and Breaking the Box in Business

53:33 – Authenticity and Overcoming Fear of Judgment

54:54 – Marketing Boldness and Public Interaction

56:36 – Viral Video Ideas and Personal Branding with Cowboy Hat

58:50 – Custom Cowboy Hat Story and New Media Look

61:21 – Origin of Clark Star ATL Nuker Brand

63:17 – Closing Remarks and Podcast Wrap-up

64:28 – Discussion on Regulation in Spray Foam Industry

66:44 – Benefits and Challenges of Regulation

68:13 – Value-Driven Business vs. Competition

69:12 – Certification and Industry Standards

70:21 – Final Thoughts on Business Growth and Future Plans

73:26 – Closing and Farewell



📌 Hashtags

#SprayFoamBusiness #ContractorMarketing #FoamToFortune #EntrepreneurshipPodcast #SocialMediaGrowth #ViralVideoSuccess


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1 month ago
1 hour 14 minutes 41 seconds

Foam To Fortune
How Candace Lord Dominates in a Male-Driven Spray Foam Industry | Ep. 25

🎙 Welcome to Foam To Fortune – the podcast where spray foam contractors and business leaders share their stories, strategies, and insights to help you build a stronger business and better life.


🔥 In Episode 25, we sit down with Candace Lord, powerhouse leader at The Green Cocoon Spray Foam. She’s carved her own path in one of construction’s toughest male-dominated industries, proving that mindset, resilience, and heart can transform business and life.


Candace dives deep into her journey — from starting in sales to leading operations, building trust with customers, and advocating for higher industry standards. Beyond business, she shares how meditation, breathwork, and gratitude keep her grounded while running a successful company.


  • Breaking barriers as a woman in spray foam

  • Turning sales into a superpower

  • “Hippy-dippy” mindset tools: meditation, breathwork & gratitude

  • Surviving cancer & transforming adversity into strength

  • The importance of professionalism, licensing & regulation

  • Why educating customers builds trust and industry pride


🌐 Website: thegreencocoon.com

📸 Instagram: @thegreencocoonsprayfoam

📘 Facebook: The Green Cocoon



🎧 Follow the Podcast: Apple Podcasts | Spotify | YouTube

📸 Instagram: @foamtofortune

📸 Instagram: @officialspencerhart

💻 Sponsor: Spray Foam Genius Marketing

📧 info@sprayfoamgeniusmarketing.com

📞 US: (877)-840-FOAM | CA: (844)-741-FOAM


💬 What did you think of Candace’s story? Drop your thoughts in the comments — we love hearing from you!



spray foam insulation, spray foam business, spray foam contractors, foam to fortune podcast, women in construction, candace lord, green cocoon spray foam, spray foam sales tips, spray foam mindset, spray foam marketing, spray foam regulation, spray foam licensing, spray foam customer education, spray foam leadership, building a spray foam business, spray foam success stories, spray foam entrepreneurship



00:00 – Intro to Foam To Fortune + Guest Intro

01:00 – Candace Lord’s Background & Entry into Spray Foam

03:10 – Early Roles & Learning the Business

05:44 – Transition to Sales & Developing Skills

08:43 – Running The Green Cocoon Today

11:26 – Thriving in a Male-Dominated Industry

15:06 – Sales Techniques & Building Trust

19:06 – Mindset, Meditation & Stress Management

24:38 – Emotional Intelligence & Leadership

28:35 – Breathwork, Wim Hof & Team Culture

31:35 – Gratitude & Positive Culture in Business

35:38 – Surviving Cancer & Life Transformation

39:35 – Perseverance, Reading & Self-Improvement

43:08 – Sales as a Superpower + Tips for Success

46:53 – Educating Customers & Industry Challenges

52:02 – Handling Objections & Explaining Technical Details

55:47 – Failures, Lessons & Leadership Growth

62:35 – The Bidding Process, Communication & Mistakes

64:05 – Industry Regulation & Licensing Advocacy

67:43 – Certification, Training & Customer Education

74:05 – Accountability, Cheap Foam & Pricing Transparency

79:44 – Benefits of Regulation & Closing Remarks


Show more...
1 month ago
1 hour 25 minutes 20 seconds

Foam To Fortune
From Jobsite to Legacy: Mark Gordos’ 30+ Years of Spray Foam Experience Ep. #24

🎙 Welcome to Foam To Fortune!

The podcast where we sit down with spray foam contractors and business leaders across North America to uncover tips, strategies, and real-world lessons that help you grow your spray foam business.


🔥 Episode 24 is here with Mark Gordos!


With over 30 years in the spray foam industry, Mark shares his journey from early struggles to becoming a respected leader. We dive into equipment troubleshooting, quality control, leadership, employee management, and future industry challenges.


🎧 Whether you’re just starting out or running a 7-figure operation, this episode is packed with spray foam business insights you can use today.



🔗 Connect with Our Sponsor: Spray Foam Genius Marketing

📧 Email: info@sprayfoamgeniusmarketing.com

📞 US: (877)-840-FOAM

📞 CA: (844)-741-FOAM

📸 Instagram: ⁠@foamtofortune⁠

📸 Instagram: ⁠@officialspencerhart⁠



Mark Gordos

🌐 Website: onthemarksprayfoam.net

📘 Facebook: On The Mark Spray Foam Insulation LLC 



#FoamToFortune #SprayFoamBusiness #SprayFoamContractor #MarkGordos #BusinessGrowth #Leadership #SprayFoamInsulation #EntrepreneurshipPodcast #ContractorSuccess #FoamToFortunePodcast



⏱ Chapters / Timestamps

00:00 - Introduction and Mark Gordos’ Background

02:40 - Early Career & Industry Experience

04:27 - Challenges in Industry Standards and Inspections

05:24 - Commitment to Quality & Business Growth

07:02 - Importance of Testing in Spray Foam Applications

09:30 - Advancements in Spray Foam Tech & Equipment

14:29 - Value of Experience & Problem Solving

17:23 - Lessons in Leadership & Employee Management

25:22 - Work-Life Balance & Personal Passions

27:05 - Advice for the Next Generation of Contractors

31:01 - Customer Service & Reputation Management

34:53 - Spray Foam Application Strategies & Hybrid Models

44:32 - High-Profile Homes & Unique Challenges

46:30 - Industry Regulation & Standards

51:20 - Documentation & Data Collection Importance

53:16 - Handling Mistakes & Customer Relations

58:00 - Generosity, Legacy & Impact

65:12 - Health, Hydration & Closing Remarks 


Show more...
2 months ago
1 hour 11 minutes 25 seconds

Foam To Fortune
Gage Jaeger on Spray Foam Success & Foambid App for Contractors | Foam to Fortune Ep. 23

🎙 Welcome to Foam To Fortune, the podcast where we sit down with spray foam contractors and business owners across North America to uncover their best tips, tricks, and insights to help you level up your spray foam game.


🔥 Episode 23 is here, and we’re excited to welcome Gage Jaeger — founder of Jaeger Foam Solutions and the new Foambid app!


Gage shares his journey in the spray foam industry, from growing Jaeger Foam Solutions into a trusted business to launching Foambid, a first-of-its-kind platform designed specifically for spray foam contractors.


🚀 Foambid is currently in beta and launching soon — and it’s a no-brainer tool for contractors who want to save time, win more jobs, and connect directly with customers and suppliers. In this episode, Gage breaks down:


  • ✅ Why he built Foambid for the industry

  • ✅ How contractors can use it to simplify bids and grow revenue

  • ✅ The features that make it a game-changer for both small shops and scaling businesses


🎧 Whether you’re just starting out or looking to expand, this episode is packed with insights — and a behind-the-scenes look at an app that could reshape how the spray foam industry does business.



🔗 Connect with Our Sponsor: Spray Foam Genius Marketing

📧 Email: info@sprayfoamgeniusmarketing.com

📞 US: (877)-840-FOAM

📞 CA: (844)-741-FOAM

📸 Instagram: @foamtofortune

📸 Instagram: @officialspencerhart


👤 Connect with Gage Jaeger

📸 Foambid

🌐 www.Foambid.co

🌐 www.jaegerfoamsolutions.com



🎤 Want to be a guest on the show?

If you’re a spray foam contractor with a story to share, drop your Instagram or Facebook handle in our DMs and we’ll reach out!

🔗 Connect with Our Sponsor: Spray Foam Genius Marketing👤 Connect with Gage Jaeger

Show more...
2 months ago
1 hour 17 minutes 28 seconds

Foam To Fortune
Josh Katz: Spray Foam Efficiency, Sales Confidence & Freedom | Foam to Fortune Ep. 22

🎙️ Welcome to Foam To Fortune!

The podcast where we sit down with spray foam contractors and business owners across North America to uncover their best tips, tricks, and business insights to help you level up your spray foam game.


🔥 Episode 22 is here, and we’re excited to welcome Josh Katz! Josh Katz is the owner of Spray Foam Giants and in this episode one of the things we talked is about keeping your feet moving while spraying!


🎧 Whether you’re just starting out or looking to scale, this episode is packed with value.


🔗 Connect with our Sponsor: Spray Foam Genius Marketing

📧 Email: info@sprayfoamgeniusmarketing.com

📞 US: (877)-840-FOAM 🇺🇸

📞 CA: (844)-741-FOAM 🇨🇦

📸 Instagram: @foamtofortune

📸 Instagram: @officialspencerhart


Want to have a conversation with us and discover how we can help your business online presence?

Book here: sprayfoamgeniusmarketing.com


👤Connect with Josh Katz

🌐 Website: sprayfoamgiants.com


🎤 Want to be a guest on the show?

Are you a spray foam contractor with a story to share? Drop your Instagram or Facebook handle on our instagram DM and we’ll reach out!

Show more...
2 months ago
1 hour 3 minutes 4 seconds

Foam To Fortune
From Spray Foam to Family Legacy - Brian Self's Plan to Step Back | Ep. 21

🎙️ Welcome to Foam To Fortune!

The podcast where we sit down with spray foam contractors and business owners across North America to uncover their best tips, tricks, and business insights to help you level up your spray foam game.


🔥 Episode 20 is here, and we’re excited to welcome Brian Self ! Brian Self is the owner of Washington Spray Foam, LLC and in this episode, he shares how he plans too step back one day and leave a legacy for his kids too run his business, as well as how he plans too grow and niche down!


🎧 Whether you’re just starting out or looking to scale, this episode is packed with value.


🔗 Connect with our Sponsor: Spray Foam Genius Marketing

📧 Email: info@sprayfoamgeniusmarketing.com

📞 US: (877)-840-FOAM 🇺🇸

📞 CA: (844)-741-FOAM 🇨🇦

📸 Instagram: @foamtofortune

📸 Instagram: @officialspencerhart


Want to have a conversation with us and discover how we can help your business online presence?

Book here: sprayfoamgeniusmarketing.com


👤Connect with Brian Self

📘 Facebook: Washington Spray Foam, LLC 


🎤 Want to be a guest on the show?

Are you a spray foam contractor with a story to share? Drop your Instagram or Facebook handle on our instagram DM and we’ll reach out!

Show more...
3 months ago
1 hour 20 minutes 10 seconds

Foam To Fortune
Spray Foam Tech Talk with Jacob Stoll | The Future Is Expanding | Ep. 20

🎙️ Welcome to Foam To Fortune!

The podcast where we sit down with spray foam contractors and business owners across North America to uncover their best tips, tricks, and business insights to help you level up your spray foam game.


🔥 Episode 20 is here, and we’re excited to welcome Jacob Stoll! Jacob Stoll is a Tech with SWD Urethane, and in this episode, he shares real world experience, why SWD and the importance of mental health!


🎧 Whether you’re just starting out or looking to scale, this episode is packed with value.


🔗 Connect with our Sponsor: Spray Foam Genius Marketing

📧 Email: info@sprayfoamgeniusmarketing.com

📞 US: (877)-840-FOAM 🇺🇸

📞 CA: (844)-741-FOAM 🇨🇦

📸 Instagram: @foamtofortune

📸 Instagram: @officialspencerhart


Want to have a conversation with us and discover how we can help your business online presence?

Book here: sprayfoamgeniusmarketing.com


👤Connect with Jacob Stoll

📘 Facebook: SWD Urethane

🌐 Website: swdurethane.com

🎤 Want to be a guest on the show?


Are you a spray foam contractor with a story to share? Drop your Instagram or Facebook handle on our instagram DM and we’ll reach out!

Show more...
3 months ago
1 hour 27 minutes 44 seconds

Foam To Fortune
Foam To Fortune #19 - Rami Corey

Welcome to Foam To Fortune!

Where we sit down and talk with Spray Foam Contractors and Learn their tips and tricks!


We're thrilled to have Rami Corey from Noble Insulation on for the 19th episode!


⭐️Rami Corey⭐️

►Facebook: Noble Insulation 

►Instagram: NobleInsulation 

►Website: insulatewithnoble.com


⭐️Spray Foam Genius Marketing⭐️

►Email: info@sprayfoamgeniusmarketing.com

►Phone: (877)-840-FOAM🇺🇸

►Phone: (844)-741-FOAM🇨🇦

►Instagram: @foamtofortune

►Instagram: @Officialspencerhart


Are you a Spray Foam Contractor looking to be a guest on the show?

Drop a comment below your Instagram/Facebook Handle and we will reach out to you!

Show more...
3 months ago
1 hour 12 minutes 35 seconds

Foam To Fortune
Foam To Fortune #18 - Courtney Sanders

Welcome to Foam To Fortune!

Where we sit down and talk with Spray Foam Contractors and Learn their tips and tricks!


We're thrilled to have Courtney Sanders on for the 18th episode!


⭐️Spray Foam Genius Marketing⭐️

►Email: info@sprayfoamgeniusmarketing.com

►Phone: (877)-840-FOAM🇺🇸

►Phone: (844)-741-FOAM🇨🇦

►Instagram: @foamtofortune

►Instagram: @Officialspencerhart


⭐️Courtney Sanders⭐️

►Facebook: Old South Insulation and Company, LLC. 

►Instagram: old_south_insulation

►Wesite: oldsoutinsulation.com


Are you a Spray Foam Contractor looking to be a guest on the show?

Drop a comment below your Instagram/Facebook Handle and we will reach out to you!

Show more...
3 months ago
1 hour 5 minutes 1 second

Foam To Fortune
Foam To Fortune #17 - Eric Gladson

Welcome to Foam To Fortune!

Where we sit down and talk with Spray Foam Contractors and Learn their tips and tricks!


We're thrilled to have Eric Gladson on for the 17th episode!


⭐️Spray Foam Genius Marketing⭐️

►Email: info@sprayfoamgeniusmarketing.com

►Phone: (877)-840-FOAM🇺🇸

►Phone: (844)-741-FOAM🇨🇦

►Instagram: @foamtofortune

►Instagram: @Officialspencerhart


⭐️Eric Gladson⭐️

►Facebook: Integrity Plus Insulation LLC 

►Wesite: integrityplusinsulationllc.com


Are you a Spray Foam Contractor looking to be a guest on the show?

Drop a comment below your Instagram/Facebook Handle and we will reach out to you!

Show more...
4 months ago
1 hour 29 minutes 16 seconds

Foam To Fortune
Foam To Fortune #16 - Jei Geri

Welcome to Foam To Fortune!

Where we sit down and talk with Spray Foam Contractors and Learn their tips and tricks!


We're thrilled to have Jei Geri on for the 16th episode!


⭐️Spray Foam Genius Marketing⭐️

►Email: info@sprayfoamgeniusmarketing.com

►Phone: (877)-840-FOAM🇺🇸

►Phone: (844)-741-FOAM🇨🇦

►Instagram: @foamtofortune

►Instagram: @Officialspencerhart


⭐️Jei Geri⭐️

►Facebook: The Spray Foam Extraordinare 

►Tiktok: sprayfoam_extraordinaire


Are you a Spray Foam Contractor looking to be a guest on the show?

Drop a comment below your Instagram/Facebook Handle and we will reach out to you!

Show more...
4 months ago
1 hour 7 minutes 18 seconds

Foam To Fortune
Foam To Fortune #15 - Dominick Palumbo

Welcome to Foam To Fortune!

Where we sit down and talk with Spray Foam Contractors and Learn their tips and tricks!


We're thrilled to have Dominick Palumbo on for the 15th episode!


⭐️Spray Foam Genius Marketing⭐️

►Email: info@sprayfoamgeniusmarketing.com

►Phone: (877)-840-FOAM🇺🇸

►Phone: (844)-741-FOAM🇨🇦

►Instagram: @foamtofortune

►Instagram: @Officialspencerhart


Are you a Spray Foam Contractor looking to be a guest on the show? Drop a comment below your Instagram/Facebook Handle and we will reach out to you!

Show more...
4 months ago
55 minutes 21 seconds

Foam To Fortune
Foam To Fortune #14 - Jeremiah Bryant

Welcome to Foam To Fortune!

Where we sit down and talk with Spray Foam Contractors and Learn their tips and tricks!


We're thrilled to have Jeremiah Bryant on for the 14th episode! Join us for a very special episode!

Stay to the end for a SPECIAL SUPRISE!


⭐️Spray Foam Genius Marketing⭐️

►Email: info@sprayfoamgeniusmarketing.com

►Phone: (877)-840-FOAM🇺🇸

►Phone: (844)-741-FOAM🇨🇦

►Instagram: @foamtofortune

►Instagram: @Officialspencerhart


⭐️Jeremiah Bryant⭐️

AMBIT POLYURETHANE►Facebook: ambitPU

►Instagram: ambitpu

►Website: ambitpu.com


Are you a Spray Foam Contractor looking to be a guest on the show? Drop a comment below your Instagram/Facebook Handle and we will reach out to you!

Show more...
5 months ago
1 hour 30 minutes 23 seconds

Foam To Fortune
Foam To Fortune #13 - Joey Bernesser

Welcome to Foam To Fortune!

Where we sit down and talk with Spray Foam Contractors and Learn their tips and tricks!

We're thrilled to have Joey Bernesser on for the 13th episode! Join us and listen to Joey Bernesser the Owner of Albany Spray Foam Insulation.

►Guest Introduction

►Joey's Journey into Spray Foam

►Transition from Painting to Foam

►Entrepreneurial Background

►Challenges and Learning Experiences

►The Life of an Entrepreneur

►Favorite Aspects of Entrepreneurship

►Family and Work-Life Balance

►Community and Support in the Industry

►Regulations and Industry Standards

►Conclusion and Community Engagement


⭐️Spray Foam Genius Marketing⭐️

►Email: info@sprayfoamgeniusmarketing.com

►Phone: (877)-840-FOAM🇺🇸

►Phone: (844)-741-FOAM🇨🇦

►Instagram: @foamtofortune

►Instagram: @Officialspencerhart


⭐️Joey Bernesser⭐️

►Facebook: Joey Bernesser

►Instagram: @joejoe85

►Website: albanysprayfoaminsulation.com


Are you a Spray Foam Contractor looking to be a guest on the show? Drop a comment below your Instagram/Facebook Handle and we will reach out to you!

Show more...
5 months ago
1 hour 10 minutes 24 seconds

Foam To Fortune
Foam to Fortune is the ultimate podcast for the spray foam insulation industry. Whether you’re a contractor looking to grow your business or a vendor bringing innovation to the market, we share success stories, insider tips, and industry secrets. Learn tools and strategies to build your own path to success. Ready to elevate your spray foam game? Tune in and turn your dreams into a thriving empire!