🎙 Welcome to Foam To Fortune!
The podcast where spray foam contractors and insulation pros learn how to build real, profitable businesses from the best in the industry.
🔥 Episode 30 features Donny Morton, founder of Bulletproof Insulation in Montana — a true example of grit, craftsmanship, and business discipline in the spray foam world. From running remote jobs across Montana’s rugged terrain to building a team culture rooted in precision and integrity, Donny shares what it really takes to build a bulletproof business in today’s competitive market.
💡 In this episode, you’ll discover:
How Donny built Bulletproof Insulation into one of Montana’s most trusted spray foam brands
The operational challenges and logistics of working remote projects
Leadership lessons from scaling crews and building SOPs that last
Recruiting and retaining top talent in small-town markets
How community reputation and consistency drive long-term success
🎧 Whether you’re a solo operator or scaling a multi-rig team, this episode is packed with real-world insights, business systems, and mindset strategies that’ll help you insulate your business from burnout and build lasting success.
⏱️ CHAPTERS
00:00 - Host welcome and guest introduction
01:26 - Donny’s early life and path into spray foam
05:08 - Early rig setup challenges and learning resources
06:15 - How farm/ranch skills translated to running a rig
08:14 - Operational realities of working in remote Montana
10:00 - Scenery, stories and TV-show references from Montana jobs
13:09 - Growth pains: scaling crews, SOPs, and burnout
16:04 - Hiring challenges, training and retention
17:33 - Recruiting, Montana lifestyle perks, and year-round work
28:29 - Small-town business culture and reputation
35:27 - Trusting instincts after a difficult contract
37:15 - Major remote project: the roping arena
41:34 - Large-job logistics, rhythm and the spray-foam dance
46:29 - Contamination issues and industry community support
48:56 - Donny’s weight-loss journey and recovery
54:39 - On-site safety, first aid and EMS parallels
63:46 - Industry regulation, licensing and continuing education
67:58 - Manufacturers, distributors and responsibility for licensure
70:18 - Episode wrap-up and contact info
🔗 Connect with Our Sponsors
🧠 Spray Foam Genius Marketing
Helping spray foam contractors dominate online with expert web design, SEO, and digital strategy.
📧 info@sprayfoamgeniusmarketing.com
📞 US: (877)-840-FOAM | CA: (844)-741-FOAM
📸 Instagram: @sprayfoamgeniusmarketing
🔗 FoamBid
FoamBid helps spray foam contractors win more jobs with qualified leads, transparent bidding, and powerful tools designed to grow your business faster and smarter.
📧 contact@foambid.co
📞 (877)-505-FOAM
📸 Instagram: @foambid
📘 Facebook: FoamBid
👤 Connect with Donny Morton
🌐 Website: bulletproofinsulation.com
📸 Instagram: @bulletproofinsulation
📘 Facebook: Bulletproof Insulation
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#FoamToFortune #SprayFoamBusiness #BulletproofInsulation #ContractorMarketing #InsulationBusiness #EntrepreneurPodcast #SprayFoamLife