
🎙 Welcome to Foam To Fortune — Episode #31!
This week, we sit down with Leonel Sanchez, the driving force behind Opulence Sales Agency, to break down how contractors can master sales systems, lead generation, and team scaling to boost revenue across the spray foam and home services industries.
From powerful cold-calling techniques to B2B client strategies and mindset for growth, Leonel shares how Opulence helps service businesses build profitable sales pipelines — whether you’re running crews, closing insulation jobs, or scaling a multi-state operation.
🕒 Chapters
00:34 – Host welcome and guest introduction
01:00 – What is Opulence Sales Agency?
04:26 – B2B focus and lead-generation system
08:34 – Cold-calling, scripting, and objection handling
14:33 – Field visits and sponsor message
18:19 – Persistence and sales success stories
22:17 – Scaling, valuation, and corporate sales lessons
27:48 – Hiring a sales team and selling hours model
34:00 – Pricing, engagement models, remote vs local work
38:38 – Leonel’s mindset, habits, and personal development
59:36 – Final thoughts, contact info, and outro
💼 Connect with Leonel Sanchez
🌐 Website: https://www.opulencemanagement.co/
📸 Instagram: @opulencesalesagency
📧 Email: info@opulencemanagement.co
💥 Sponsored By
Spray Foam Genius Marketing — the all-in-one growth engine for spray foam contractors.
📧 Email: info@sprayfoamgeniusmarketing.com
📞 US: (877)-840-FOAM
📞 CA: (844)-741-FOAM
📸 Instagram: @foamtofortune | @officialspencerhart
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