🎙 Welcome to Foam To Fortune – the podcast where spray foam contractors and business leaders share their stories, strategies, and insights to help you build a stronger business and better life.
🔥 In Episode 25, we sit down with Candace Lord, powerhouse leader at The Green Cocoon Spray Foam. She’s carved her own path in one of construction’s toughest male-dominated industries, proving that mindset, resilience, and heart can transform business and life.
Candace dives deep into her journey — from starting in sales to leading operations, building trust with customers, and advocating for higher industry standards. Beyond business, she shares how meditation, breathwork, and gratitude keep her grounded while running a successful company.
Breaking barriers as a woman in spray foam
Turning sales into a superpower
“Hippy-dippy” mindset tools: meditation, breathwork & gratitude
Surviving cancer & transforming adversity into strength
The importance of professionalism, licensing & regulation
Why educating customers builds trust and industry pride
🌐 Website: thegreencocoon.com
📸 Instagram: @thegreencocoonsprayfoam
📘 Facebook: The Green Cocoon
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💻 Sponsor: Spray Foam Genius Marketing
📧 info@sprayfoamgeniusmarketing.com
📞 US: (877)-840-FOAM | CA: (844)-741-FOAM
💬 What did you think of Candace’s story? Drop your thoughts in the comments — we love hearing from you!
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00:00 – Intro to Foam To Fortune + Guest Intro
01:00 – Candace Lord’s Background & Entry into Spray Foam
03:10 – Early Roles & Learning the Business
05:44 – Transition to Sales & Developing Skills
08:43 – Running The Green Cocoon Today
11:26 – Thriving in a Male-Dominated Industry
15:06 – Sales Techniques & Building Trust
19:06 – Mindset, Meditation & Stress Management
24:38 – Emotional Intelligence & Leadership
28:35 – Breathwork, Wim Hof & Team Culture
31:35 – Gratitude & Positive Culture in Business
35:38 – Surviving Cancer & Life Transformation
39:35 – Perseverance, Reading & Self-Improvement
43:08 – Sales as a Superpower + Tips for Success
46:53 – Educating Customers & Industry Challenges
52:02 – Handling Objections & Explaining Technical Details
55:47 – Failures, Lessons & Leadership Growth
62:35 – The Bidding Process, Communication & Mistakes
64:05 – Industry Regulation & Licensing Advocacy
67:43 – Certification, Training & Customer Education
74:05 – Accountability, Cheap Foam & Pricing Transparency
79:44 – Benefits of Regulation & Closing Remarks