Firm Favourites

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/bc/fb/3f/bcfb3fc8-309f-a812-cd31-a889e812e373/mza_14197842109360229346.jpg/600x600bb.jpg

Firm Favourites

KLERQ

4 episodes

5 months ago

In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure. We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual c...

Marketing

Business

RSS

All content for Firm Favourites is the property of KLERQ and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

Episodes (4/4)

Firm Favourites

Breaking Barriers: Mike Mellor on Data, Trust, and Legal BD Transformation

5 months ago

25 minutes

Firm Favourites

Embracing Change: Renee Cortes on AI, Legal Tech, and the Culture of Innovation

In this episode, we talk with Renee Cortes, Head of Marketing & Communications at ECIJA, one of the biggest Spanish-speaking law firms. Renee dives into how ECIJA has been a tech-first firm from the start, how it is navigating the AI revolution, and what legal marketers need to know to stay ahead. She also shares insights on the firm’s internal e-academy, the role of storytelling in legal marketing, and how having a leader known as "Iron Man" influences the firm’s culture. Let us know you...

6 months ago

17 minutes

Firm Favourites

Success in Legal Marketing and BD: Sara Miller’s International Perspective

In this episode, we talk with Sarah Miller, Director of Marketing and Business Development at Tilleke & Gibbins, a leading law firm in Southeast Asia. Sarah shares insights from her stellar international career and dives into the challenges and opportunities of building strong client relationships while navigating cultural nuances in legal marketing. 00:00 | Introduction01:55| Cultural integration in southeast Asia05:02 | How Sarah’s career got to this point07:24 | Trends and diversity ...

8 months ago

24 minutes

Firm Favourites

From Support to Strategy: Gaia Francieri on Integrating Marketing into Leadership

In this episode, we speak with Gaia Francieri, Global Head of Marketing and Business Development at Grimaldi Alliance and founder of MOPI, Italy’s premier marketing association for law firms. Gaia shares her journey of bringing marketing into the leadership sphere, navigating challenges unique to the legal sector, and fostering client-centric strategies that drive innovation and trust. She also reflects on the importance of collaboration, reverse mentorship, and embracing AI to prepare the ne...

9 months ago

24 minutes