In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure. We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual c...
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In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure. We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual c...
Embracing Change: Renee Cortes on AI, Legal Tech, and the Culture of Innovation
Firm Favourites
17 minutes
6 months ago
Embracing Change: Renee Cortes on AI, Legal Tech, and the Culture of Innovation
In this episode, we talk with Renee Cortes, Head of Marketing & Communications at ECIJA, one of the biggest Spanish-speaking law firms. Renee dives into how ECIJA has been a tech-first firm from the start, how it is navigating the AI revolution, and what legal marketers need to know to stay ahead. She also shares insights on the firm’s internal e-academy, the role of storytelling in legal marketing, and how having a leader known as "Iron Man" influences the firm’s culture. Let us know you...
Firm Favourites
In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure. We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual c...
