In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure. We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual c...
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In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure. We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual c...
From Support to Strategy: Gaia Francieri on Integrating Marketing into Leadership
Firm Favourites
24 minutes
9 months ago
From Support to Strategy: Gaia Francieri on Integrating Marketing into Leadership
In this episode, we speak with Gaia Francieri, Global Head of Marketing and Business Development at Grimaldi Alliance and founder of MOPI, Italy’s premier marketing association for law firms. Gaia shares her journey of bringing marketing into the leadership sphere, navigating challenges unique to the legal sector, and fostering client-centric strategies that drive innovation and trust. She also reflects on the importance of collaboration, reverse mentorship, and embracing AI to prepare the ne...
Firm Favourites
In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure. We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual c...
