The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 19, we caught up with Tas Bober, one of the most unfiltered voices on LinkedIn right now. She’s a landing page expert, co-host of Notorious B2B Podcast with Tim Davidson, and a master at walking the line between smart & edgy LinkedIn content. Her podcast breaks down the drama of Link...

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective. B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan. After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years. In the episode, yo...

Devin Reed knows B2B content because he’s lived it. He’s a 2x Head of Content at billion-dollar startups (Gong, Clari), where he scaled Gong’s brand and content from $20M → $200M ARR. He now advises some of the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more. Today, he helps SaaS marketers and founders grow their audience, brand, and pipeline with strategic content. But Devin isn’t just the polished résumé guy. He’s the creator himself who rents basketball s...

With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events. But most companies are doing them completely wrong. What if the secret wasn't flashy booths or expensive swag, but building genuine community that turns attendees into loyal advocates? We're joined by Scott Ingram (founder of Sales Success Media, host of the Sales Success Stories podcast, and author of the book "Making Rain with Events") who breaks down: - Why events are ...

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective. In today’s episode, we dig into ABM (Account-Based Marketing). What is ABM? It’s targeted marketing: focusing only on the accounts (a.k.a. B2B businesses) that match your ideal customer, and not wasting resources elsewhere. We're joined by Davis Potter (CEO & Co-founder of ABM advisory firm ForgeX, and leader...

Most B2B (business-to-business) events are forgotten the moment the event ends, BUT what if one event could fuel months of content distribution and X multiple your event's ROI? In this episode, EventShark cofounders Jake Clare and Ding Zheng (aka the The Sales Rapper) break down their full content capture blueprint from pre-event strategy to post-event distribution. They unpack the most overlooked opportunities at conferences, user events, and happy hours like capturing customer testi...

In episode 13 of the EventShark Podcast, we sit down with LinkedIn creator Aaron Morrissey, who’s done over 30 brand deals creating videos for B2B clients this past year with one goal in mind: make sure people remember you. We talk about why most B2B content is forgettable, importance of scripting, and what LinkedIn’s algorithm shift means for businesses & creators. You’ll also hear: - Why reach doesn’t matter if your audience doesn’t remember you - Making memorable content - Content sc...

AI for content creation is moving FAST, so we tested the best tools in the game. From Google’s new Veo 3 model to Suno for music, to ElevenLabs for voice, we’re breaking down what works, what doesn’t, and how YOU can use AI today to level up your content, marketing, and creativity. Featuring Mason Culp, fresh out of UT’s film program and already deep in the AI trenches at EventShark, this episode covers: — The tools we actually use to make viral content — How AI saved us $$$ on video produ...

Welcome to the EventShark Podcast, where we break down what's working in B2B content, LinkedIn strategy, and building a brand with personality . In this episode, we sit down with Amanda Nielsen, B2B comedian behind Thot Leader Labs, a hilarious ecommerce merch brand built on corporate satire. We talk about how she’s grown her personal brand to 17k followers on LinkedIn, monetized her sense of humor, and stayed employed the whole time... 😅 Timestamps: 00:00 – Intro 03:04 – How long Amanda’s...

Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach. In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content. We get into: — Why most B2B content is still unwatchable — What actually works on LinkedIn in 2025 — Whether Adam regrets spending $300K on his “Billion Dollar Challenge” YouTube series — The ...

Everyone talks about “playing it safe” in B2B marketing. Mark Huber thinks the opposite. In Episode 9 of The EventShark Podcast, we sit down with Mark Huber, VP of Marketing at UserEvidence, to talk about what it really takes to stand out as a modern B2B marketer. A few months back, we shot a wild project with Mark and his team in Jackson Hole, Wyoming. We’ve already dropped the first two episodes and let’s just say nothing about that shoot played it safe. We dig into taking risks, buildi...

Everyone says, “Quit your 9-to-5 and chase the dream.” Linda Le actually did it… and hated it. In Episode 8 of The EventShark TV Podcast, we sit down with LinkedIn creator Linda Le (612K+ followers on LinkedIn) to talk about what really happens when you go full-time as a creator — and why she chose to go back to a 9-to-5. We dig into creator burnout, getting ghosted by brands, and the reality behind the “dream job” of being an influencer. But we also go deep on practical, tactical LinkedI...

Most B2B marketers hit publish… and pray. Ross Simmonds hits publish… and gets to work. In this episode of the EventShark TV Podcast, we sit down with the king of content distribution himself—Ross Simmonds—bestselling author of Create Once, Distribute Forever and one of the sharpest minds in modern B2B marketing We were legit blown away by the bombs he dropped in this one. Inside the episode: — Why SEO isn't dead—and how you're doing it wrong — The best distribution strategy you've never ...

Episode 6 is here — and it’s a fun one. We sat down with B2B creator and LinkedIn ads expert Tim Davidson (aka the fruit-cutting legend) to talk all things LinkedIn, B2B content strategy, and LinkedIn advertising best practices. This episode covers: — What most marketers get wrong with LinkedIn ads — Why thought leadership ads might be your secret weapon — How to build a content engine that actually drives pipeline — Tim’s personal branding journey (and his biggest mistake) — And yeah… how ...

In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast. Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market. We also get into the current state of blog posts and LinkedIn, raw entrepreneurial advice, and how founders can actually cre...

In Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend ‪Scott Leese‬. Scott is a man who’s exited 12 companies, helped businesses scale from $0 to $25M, and built a following of 118K+ on LinkedIn. But Scott’s journey wasn’t always smooth. In his early 20s, he battled chronic illness, an experience that shaped his mindset and became his superpower in sales and leadership. In this episode, we dive into: ✅ The power of urgency and why getting too comfortable can stall yo...

What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused? In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B. Chapters: 0:00 - Intro 1:49 - What is B2B influencer marketing? 9:02 - Creating content on LinkedIn 12:34 - LinkedIn creator economy 15:21 - B2B influencer campaigns that are crushing 18:28 - UGC in B2B 22:16 - Wei...

What’s next for B2B content in 2025? In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content predictions for 2025. Chapters: 00:00 Welcome to the pod! 02:07 Prediction #1 Founders go full content creator mode 08:05 Prediction #2 Video isn’t a “nice to have” anymore 13:01 Prediction #3 In-person content takes off 17:22 Prediction #4 Collaborative content takes center stage 23:35 Prediction #5 More niche content shows 27:00 Bonus Predict...

Hear the story how Ding Zheng & Jake Clare met and founded EventShark... At EventShark, we are a B2B video content agency that blends B2B sales expertise with B2C creator flair to revolutionize B2B marketing—traditionally seen as dull and inefficient—into a bold, engaging, and results-driven experience. By infusing creativity and leveraging a deep understanding of go-to-market (GTM) strategies, we ensure our clients stand out, captivate their audiences, and achieve tangible busine...