The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to cre...
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The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to cre...
Burn the Playbook | How to Win at B2B Marketing w/ Mark Huber
EventShark Podcast
49 minutes
5 months ago
Burn the Playbook | How to Win at B2B Marketing w/ Mark Huber
Everyone talks about “playing it safe” in B2B marketing. Mark Huber thinks the opposite. In Episode 9 of The EventShark Podcast, we sit down with Mark Huber, VP of Marketing at UserEvidence, to talk about what it really takes to stand out as a modern B2B marketer. A few months back, we shot a wild project with Mark and his team in Jackson Hole, Wyoming. We’ve already dropped the first two episodes and let’s just say nothing about that shoot played it safe. We dig into taking risks, buildi...
EventShark Podcast
The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to cre...
